Ethnic Heritage as a Tourist Attraction: the Peranakans of Singapore

Singapore's multiculturalism is an important theme in the country's destination marketing and the paper explores the manner in which ethnicity is depicted in promotional material and the forces shaping the decision-making process. The nature of Peranakan culture, a unique synthesis of Chinese and Malay influences, is the subject of particular discussion and its actual and potential role as a tourism resource is analysed. State authorities are seen to exercise considerable power, making use of tourism images to reinforce political ideologies through the communication of messages about preferred versions of identities. However, tourism representations also convey something of the complex realities of identity in Singapore and perhaps can assist in increasing awareness of, and protecting, the cultural heritage of more marginalised groups. Insights are thus offered into the relationship between tourism and ethnic heritage in plural societies and its management.     

Out of this World: Issues of Managing Tourism and Humanity’s Heritage on the Moon

Space tourism has become a reality and is bound to become ever more affordable. It is now time to spend serious thought on how humanity is going to manage the human material culture and heritage sites on the surface of the Moon. After all, the Apollo XI mission is of global human significance inasmuch as it was the first time a human being set foot on another celestial body. Environmental conditions on the Moon are such that what is considered low‐impact visitation on Earth would have devastating consequences for the heritage on the lunar surface. This paper highlights a range of issues, not the least of these being management in an environment without territorial control, neither physically nor legally. The multinational management of Antarctica is proposed as a model for the lunar surface.     

Editorial-Heritage Challenges in the New Century

The paper considers the case of Raffles Hotel in Singapore which has been the subject of a conservation project with a significant element of redevelopment. The circumstances are discussed within the context of heritage tourism in colonial cities and changing approaches to conservation in Singapore. Built colonial heritage exhibits a symbolism which affects how it is presented and interpreted, serving as a tool for nation building and as a tourist attraction. Policies about conservation and use are influenced by these alternative and often contested meanings, while economic imperatives may demand that buildings generate revenue. Raffles Hotel illustrates the difficulties involved in managing and marketing colonial heritage and securing an acceptable balance between commercial and conservation objectives, with possibilities for confusion as a consequence of the combination of restoration, reconstruction and new building techniques employed.The case has a wider relevance which extends to other forms of built heritage around the world and highlights the dilemmas facing those making decisions about how to present the conserved past as a contemporary tourist space.     

Organisational Needs and Priorities of Heritage Areas in the USA

Academics and practitioners alike know relatively little about the core competencies that are transferable from one heritage-area initiative to another. Often those new to the field have had to look to consultants or peers for advice regarding the essential core competencies needed to make their emerging organisations a success.This research surveyed the executive directors of the known universe of 154 heritage areas in the USA for the purposes of identifying the essential core skills they feel are needed to create and sustain a multi-jurisdictional heritage-tourism initiative. In addition, the importance-performance methodology employed in the survey instrument made it possible to assess their critical needs and priorities for training. Results of this study contributed to the design of the Heritage Development Institute, recently created to serve the executive staff of the nation's heritage areas at the College of Charleston on behalf of the Alliance of National Heritage Areas (www.cofc.edu/~heritage).     

Heritage,Identity and Tourism in Hong Kong

Once a part of the Chinese Empire, Hong Kong then became a British colony and changed its status again in 1997 to that of a Special Administrative Region of the People's Republic of China. The implications of this history for heritage and cultural identity are discussed with particular reference to their representation and promotion as tourist attractions. Hong Kong is seen to be using its unique heritage in a time of transition and uncertainty to assist in defining a distinct identity that is partly expressed through tourism. There are, however, certain potential conflicts of meaning and interpretation amongst the interested parties that have still to be resolved. The experience of Hong Kong provides an insight into the dynamics of the relationship between identity, heritage and tourism that are especially complex within the context of decolonisation.     

Malta: Reclaiming the Naval Heritage?

This paper responds to three current concerns: military geographies, naval heritage in waterfront revitalisation and heritage tourism with particular reference to small‐island states. Malta is of cardinal interest in all these respects. Formerly the premier overseas naval base of the British Empire, it possesses abundant military heritage resources which derive from a culturally composite historical depth as well as from a territory‐wide geographical breadth. Paradoxically, the reclamation of its pre‐eminent naval heritage has been slow by the standards of peers elsewhere, notably Bermuda. The paper examines the reasons for this, what naval heritage reclamation has been undertaken, what is proposed, why this matters to Malta’s tourism economy and what wider significance this naval heritage has for the cultural/economic landscape. Malta is particularly significant in that it both substantially epitomises evolving postcolonial trajectories and uniquely reflects a pan‐European historical identity, befitting its recent accession to the EU.     

Heritage,Tourism and Museums: the case of the North Atlantic islands of Skye,Scotland and Prince Edward Island,Canada

Heritage tourism, and the products and experiences related to it, represent a growing attraction in international tourism and the museum is a potential partner in the development of heritage activities for tourists. This paper explores the relationship between tourism and museums and analyses their roles in relation to heritage. It recognises that the shared characteristics of tourism and museums provide a basis for the two to work together in the development of heritage tourism. This exploration is illustrated by the comparison of case studies of legislated museum provision and their relation to tourism on two North Atlantic islands. In conclusion, the paper argues that while in some cases museums may be seen as somewhat reluctant partners in the process of heritage tourism they are in fact constrained by traditional roles and responsibilities and influenced by both differing jurisdictional contexts and views as to their functions.     

An Unwanted Past: contemporary tourism and the heritage of communism in Romania

This paper considers how the legacy of communism and revolution has become the focus of interest among Western tourists in post-communist Bucharest. It argues that 'communist heritage' tourism - the consumption of key sights and sites associated with the Ceausescu regime and its overthrow - has emerged as a particular form of cultural or heritage tourism for special interest tourists. However, this is a heritage which is defined and constructed entirely outside Romania. Within Romania itself there is understandably little desire to remember the period of communist rule, and the legacy of this period is powerfully dissonant with the country's post-communist aspirations. Consequently, as a consideration of two case studies illustrates, there is no concern to interpret the legacy of communism for tourists; instead there is an attempt to deny or airbrush out this period of the country's history.     

Editorial: new moves in Britain

Melaka is represented in Malaysia's tourist and heritage industries as the place 'where it all began'. This article examines the meaning of this slogan in the context of the cultural policies of the Malaysian state in the 1970s and 1980s when constructions of the political and religious traditions of the pre-colonial feudal Melakan Sultanate were presented as emblematic of the modern nation. The images of the Sultanate, of colonial rule and of Malaysian nationalism in Melaka's museums are analysed.The emphasis on ethnic Malay heritage also indigenised that of other Melakan inhabitants, such as the Portuguese Eurasians or the Peranakan, and ignored that of the majority, later Chinese immigrants. Finally the article questions the future of these representations with the shift in Malaysian cultural representations in the 1990s to those of a modernising, multi-ethnic nation in which a feudal past plays a lesser role.     

An Incomplete History of Interpretation from the Big Bang

Interpretation/guiding has been recorded as a profession as far back as 2500 BP. It has left a legacy, sometimes positive, sometimes negative; a legacy of pride in place and the importance of passing on heritage to the local community and the tourist. This paper covers some highlights of the period from the time of Herodotus to the present. There is much more to discover and record; this is a beginning.     

Heritage and gastronomy: The pursuits of the ‘new tourist’

Abstract

The main thrust of this text is to acknowledge the relationship between gastronomy and heritage as a key motivator for travel. Gastronomy, as a central part of culture, and its influence on other aspects of culture has received scant recognition from the academic world generated by tourism. Gastronomy, heritage and tourism are old friends; the relationship between them is mutually parasitic. Gastronomy's role as a cultural force in developing and sustaining heritage tourism is addressed, as is its increasing role as a catalyst in enhancing the quality of the tourist experience. Today's consumers’ search for an individual lifestyle is changing tourism and the ‘new tourist’ is using the holiday for acquiring insight into other cultures. Recent research and current market trends are examined to reveal the increasing significance of gastronomy to holiday choice. It is argued that gastronomy brings culture and cultures together. Place and setting enhance the food experience and arguably vice‐versa. Heritage and gastronomy combined make for an excellent marriage of tourist resources. The text argues that this combination is both used and viewed by the tourist. As such the tourist becomes engaged in cultural heritage to a deeper level.     

An account of cultural heritage and nature conservation in Mustang,Nepal

Abstract

This article was presented as a paper to ‘World Cultural Heritage: a global challenge’, an International Symposium at Hildesheim, Germany in February 1997. The paper outlines the problems of attempting to develop a combined heritage and tourism strategy for the small, remote, Himalayan kingdom of Mustang. The development of tourism brings both opportunities and threats to local people and their identity.     

Selling Conflict Heritage through Tourism in Peacetime Northern Ireland: Transforming Conflict or Exacerbating Difference?

The paramilitary ceasefires in 1994 and the ensuing peace negotiations brought to a close some three decades of ethno‐nationalist violence in Northern Ireland. The conflict, colloquially termed the Troubles, cost almost 3,700 lives, and bequeathed both a tangible and intangible heritage of division and hurt. This paper considers the commodification of physical conflict ‘heritage’ such as military installations, memorials and street murals through an examination of various tourism initiatives. Such initiatives have been employed by a number of agents ranging from local councils and tourist boards to small community groups and ex‐prisoner organisations. While ‘official’ agencies recognise the economic potential of this form of heritage, community‐based groups often view the sites and symbols of the conflict as vehicles through which to propagate political perspectives. Those sold by the latter, in particular, are often supported by government bodies that fund such forms of tourism under the auspices of ‘conflict transformation’, a strategy that is aimed at transforming the nature of the conflict through fostering self‐understanding within disputant communities. I participated in a number of these tours over the course of six months in 2005/2006.