Discourse analysis and non-representational theories in heritage studies: a non-reductionist take on their compatibility

ABSTRACT

In the last ten years or so, we have witnessed a shift towards so-called non-representational theories in heritage studies. In non-representational theories, one is interested in cognition, affect, and emotion, as well as textual or visual representations of heritage. This turn can be viewed as a prolongation of the popular approach of analysing heritage as discourse, in which heritage is viewed as a cultural process from which the objects of heritage evolve. However, this paper will demonstrate that some proponents of non-representational theories seem to have overlooked an already established linguistic tradition of analysing affect and emotion ‘in’ texts. Since human affect and emotion are linked with semiotic meaning-making, I argue that it is futile to attempt to separate discourse analysis and non-representational theories. I forward an argument that Critical Discourse Analysis (CDA) and Critical Realism (CR) as a philosophy of science may serve as platforms where non-representational and representational approaches can meet to more fully grasp how we represent and respond to heritage.     

Digital heritage in a Melanesian context: authenticity,integrity and ancestrality from the other side of the digital divide

This article examines how digital heritage, in the form of 3D digital objects, fits into particular discourses around identity, ancestrality and cultural transmission in Melanesia. Through an ethnographic analysis of digital heritage use amongst the Nalik community in New Ireland (Papua New Guinea), it demonstrates how digital heritage is understood not in terms of deceit and a loss of authenticity, but instead, towards an understanding of authenticity in terms of completeness and integrity. A notion of completeness and integrity, I argue, has the effect of creating an authentic experience of the past for Nalik communities by bringing back museum objects (‘old’ objects) that have been dispersed amongst museums and heritage institutions worldwide. In tracing out the operations and effects of how a Melanesian community engages with 3D digital objects, this article offers unique ethnographic insights into digital heritage in ways that challenge widely-held assumptions about the heightened value placed on the original object over its digital counterpart.     

‘I Could Eat My Baby to Bits’; passion and desire in lesbian mother–children love

Mother–children love and adult–sexual love tend to be differentiated by the absence/presence of passion and desire. In the course of my research on lesbian parent families, the artificiality of this distinction has become transparent. In attempting to describe ‘mother love’ mothers said repeatedly they loved their children ‘to bits’, wanting to ‘eat them up’, feeling ‘utterly passionate’ towards them. This challenges the traditional sexual–sexless boundaries between parents and children. The intensity of ‘maternal love’ often means that mother–child intimacy becomes a site of delicate negotiations between desire and love. The legal–moral boundaries that are invoked prohibit intergenerational desire, upholding the incest taboos that dominate Western culture. However the construction of these boundaries neither stop adult–child ‘border skirmishes’ nor quash children's ‘natural’ exploration of their sexuality. I explore how bodies and bodily boundaries are used to manage sexuality and desire in families. I consider how mothers negotiate their way through the contradictions of mother–children love, incorporating the passion and desire of this love. I suggest mothers' acknowledgment of their passion does not mean that ‘maternal love’ is potentially sexual/incestuous, but instead questions its conceptual framing. I suggest that future research on mother–children love might usefully look outside the traditional discourses used to describe and delineate love, towards ones that incorporate non‐sexual desire.     

Rethinking the global heritage discourse – overcoming ‘East’ and ‘West’?

This article illustrates how Japan’s involvement in international heritage discourse, in particular since the Nara Conference in 1994, played an important role in the development of a global understanding of heritage and what it constitutes. It explores the way the Ise Shrine came to be represented as an iconic example of an ‘Eastern approach’ to heritage to become central in the paradigm shift within global heritage discourse towards acknowledging cultural diversity. In this article, however, I argue that the presentation and understanding of the Ise Shrine has perpetuated a number of misconceptions about an Eastern approach to heritage conservation. In particular, its presentation and interpretation as a cultural site devoid of its distinct religious and political significance, limits what can be learned from it. This article argues that without full recognition of the religious beliefs intimately embedded in the traditional social structures, practices and attitudes related to heritage sites, recognition of cultural diversity would remain limited.     

Emplacement and the politics of heritage in low-income neighbourhoods of Marseille

Recent scholarship addressing efforts to celebrate heritage in low-income neighbourhoods and housing estates has stressed the importance of attending to the continuity of place-based social relationships as a key factor in residents’ understandings of heritage, and, drawing on Smith’s conception of an ‘authorised heritage discourse’, the ways these understandings differ from hegemonic and generalised expert discourse emphasising the deficiencies of the material environment. In this article, I examine a new object of state intervention in France, ‘the heritage of popular neighbourhoods’, and describe points of convergence and conflict between local heritage work in Marseille and the recent discursive framework established to employ heritage as a tool in reorganising French state policy towards urban peripheral neighbourhoods (the politique de la ville). Drawing on ethnographic research (2007–2014), this article identifies emplacement as a key feature in residents’ performances of neighbourhood heritage, a feature often absent or poorly elaborated in heritage work promoted by French urbanist policy in the past. I describe the ways emplacement has been expressed aesthetically in arts projects, trace the range of social networks and relationships enacted, and describe the political implications of these performances as a tool for promoting solidarity across time and space in Marseille.     

Degraded towns in Poland as cultural heritage

This paper discusses how the concept of cultural heritage is currently used in relation to the so-called degraded towns (i.e. deprived of their urban status) in Poland. It shows the role of heritagisation in the process of restitution of urban status, and addresses the effects of the ongoing revitalisation of degraded towns in order to restore their lost urban glory. I argue that the Polish understanding of urbanity is ambiguous, muddling formality with cultural connotations. I address how such convolution both rewrites history and affects modernity by the imposition of values and foreclosures. I also discuss how alterations to the built environment made in the name of cultural heritage (revitalisation) are often conducted with disregard to identity, authenticity and historical hybridity, and how the introduction of ‘history’ into a modern arena affects the local society. I conclude that considering degraded towns as a special form of cultural heritage is a new construction, where coupling of the disconnected dimensions of the Polish understanding of urbanity becomes even more apparent. I stress that this field is neither sufficiently differentiated nor problematised, and that cultural heritage relating to degraded towns is often taken for granted.     

Digitisation,digital interaction and social media: embedded barriers to democratic heritage

Abstract

The democratisation of heritage through digital access is a well-documented aspiration. It has included innovative ways to manage interpretation, express heritage values, and create experiences through the ‘decoding’ of heritage. This decoding of heritage becomes democratised, more polyvocal than didactic exhibitions, and less dependent on experts. However, the decision of what ‘heritage’ is and what is commissioned for digitisation (the encoding) is not necessarily a part of this democratisation. This paper will consider how digitisation reinforces the Authorised Heritage Discourse through the lens of Stephen Lukes’ three (increasingly subtle) dimensions of power: conflict resolution, control of expression and shaping of preferences. All three dimensions have an impact on how public values are represented in heritage contexts, but the introduction of digitisation requires more resources, expertise and training within established professional discourse. Social media may have a positive impact on the first two dimensions, but can reinforce hegemony. Alternatives are subject to epistemic populism. The role of digitisation and social media in the democratisation of heritage needs to be better understood. Questions regarding the nature and process of digital interaction, in terms of whose heritage is accessible, affect the very issues of democratisation digitisation appears to promote.     

International Heritage Tourism in Rwanda: Paving Over the Past at the Musanze Caves

Through a case study of the Musanze Caves, this paper describes the impact of Rwanda’s heritage tourism industry on archaeological resources. The paper outlines Rwanda’s tourism industry and describes how it privileges ‘natural heritage’ above ‘cultural heritage’, a situation which is negatively impacting upon archaeological sites such as the Musanze Caves. To create the Musanze Caves tourism experience there has been significant non-archaeological excavation and construction in the caves, which has damaged regionally significant archaeological remains that date from 1000 CE to the present. Furthermore, the Musanze Caves tourism experience does not incorporate extant archaeological information into the presented narrative, which is instead based on ‘natural heritage’ and adventure tourism. This situation is damaging rare resources that might help construct new historical narratives to replace untenable colonial and pre-genocide ones, and is generally unhelpful in communicating the knowledge that we do have about the region’s history.     

The social production of ‘attractive authenticity’ at the World Heritage Site of Røros,Norway

This paper examines how authenticity and its use as a way of conceptualising the past participates in processes of heritage production, which are here defined as both the social construction of heritage sites and the uses of heritage sites as resources to achieve social goals. We argue that the social production of place and the social values generated by place are linked by a common approach based on the use of ‘place attraction’ as a unifying social concept. The World Heritage Site of Røros has as an attractive place become a resource for the production of cultural capital among various stakeholders, taking the form of a large body of ‘heritage knowledges’. However, a symbolic capital production of ‘attractive authenticity’ has today generated an idealised past and a purified iconic image of Røros as World Heritage. The discourse of ‘attractive authenticity’ reveals a conflict of interests where symbolic capital unfolds and makes power relations evident. This exposes a discussion about cultural heritage management practices at World Heritage Sites.     

Unchanging boundaries: the reconstruction of Skopje and the politics of heritage

This study discusses the politics of urban planning and heritage in the city of Skopje, Macedonia. I compare three phases of urban reconstruction under three political systems: the inter-war Kingdom of Serbs Croats and Slovenes, the communist regime and present-day ‘democracy’. I show that the ambiguous marginalisation of Ottoman heritage has been a continuous practice, despite today’s reading of communist planning as ‘open’. Through a discussion of Yugoslav politics towards religious and national ‘minorities’, I show that Ottoman heritage has been preserved only insofar as it fits within the state’s definition of power. I specifically detail how the construction of ‘European’, ‘secular’ public space has worked as a tool through which state/nation building established new hierarchies of power. I show how this is reflected most clearly in the specific politics of heritage by discussing the creation, regulation and management of ‘?ar?ija’, the ‘old Turkish’ neighbourhood of Skopje.     

Truth as historical recapitulation: the dead of Cape Town’s District One

In this essay, I reflect on the massive and dramatic re-emergence of the dead of Cape Town’s District One in 2003, and its aftermath. I discuss how the resurfacing of these ancestors helps us understand how heritage discourses operate in Cape Town, and how their agency forces us to consider what it means to live in the city during post-apartheid urban renewal. I argue that the agency of the District One dead hinges on their exposure of the internal workings of discourse and the associated disciplinary practices through which we experience Cape Town and its heritage. This story ends ambiguously. I discuss how, following the storage of the District One dead in the Prestwich Ossuary, the gaze on Cape Town was redirected away from the city’s past and towards its future; I explore how their reinterment foreclosed a series of discussions regarding the reconciliation of past events with the present realities of Cape Town. I argue, finally, that truth at District One can be understood as a form of historical recapitulation.     

Politics of affect in the EU heritage policy discourse: an analysis of promotional videos of sites awarded with the European Heritage Label

European cultural heritage is discussed with affective rhetoric in current European Union (EU) policy discourse. How does affect contribute to the meaning-making of a European cultural heritage and how are the workings of affect used by the EU to promote certain meanings of heritage and effect thereupon? The analysis focuses on recent promotional videos of sites awarded with the European Heritage Label by the EU. In the videos, affective textual, visual, audible, and narrative tropes intertwine with the tropes of EU policy rhetoric, increasing its capacity to impact and ‘move’ the receivers. The ethos of a European cultural heritage in the videos is based on a paradox: the history of the several sites is in various ways intertwined with extreme agony, violence, hatred, oppression, and injustice. However, the stories of the sites in the videos turn their legacy into a positive ethos of conquering these negative extremes and cherishing their positive opposites: freedom, justice, solidarity, and peace. The affectivity of the videos prepares the receivers to adopt their political aim: support for the EU and European integration. The analysis indicates how affect has a key role in producing an impression of the irrefutability and choicelessness of EU politics.     

Fashioned Forest Pasts,Occluded Histories? International Environmental Analysis in West African Locales

This article considers how environmental problematics are produced and interpreted, using case material from West Africa’s humid forest zone. Examing the experiences of several countries over the long term, it is possible to identify a deforestation discourse produced through national and international institutions. This represents forest and social history in particular ways that structure forest conservation but which obscure the experience and knowledge of resource users. Using fine‐grained ethnography to explore how such discourse is experienced and interpreted in a particular locale, the article uncovers problems with ‘discourse’ perspectives which produce analytical dichotomies which confront state and villager, and scientific and ‘local’ knowledges. The authors explore the day‐to‐day encounters between villagers and administrators, and the social and historical experiences which condition these. Instances where the deforestation discourse becomes juxtaposed with villagers’ alternative ideas about landscape history prove relatively few and insignificant, while the powerful material effects of the discourse tend to be interpreted locally within other frames. These findings present departures from the ways relations between citizen sciences and expert institutions have been conceived in recent work on the sociology of science and public policy.     

A cultural justice approach to popular music heritage in deindustrialising cities

ABSTRACT

Deindustrialisation contributes to significant transformations for local communities, including rising unemployment, poverty and urban decay. Following the ‘creative city’ phenomenon in cultural policy, deindustrialising cities across the globe have increasingly turned to arts, culture and heritage as strategies for economic diversification and urban renewal. This article considers the potential role that popular music heritage might play in revitalising cities grappling with industrial decline. Specifically, we outline how a ‘cultural justice approach’ can be used within critical heritage studies to assess the benefits and drawbacks of such heritage initiatives. Reflecting on examples from three deindustrialising cities – Wollongong, Australia; Detroit, USA; and Birmingham, UK – we analyse how popular music heritage can produce cultural justice outcomes in three key ways: practices of collection, preservation and archiving; curation, storytelling and heritage interpretation; and mobilising communities for collective action.     

‘Generation Emigration’: the politics of (trans)national social reproduction in twenty-first-century Ireland

Placing social reproduction at the heart of the experience of migration, this article attempts to move beyond regulatory discourses of emigration as tragedy, lifestyle choice or ‘the Skype generation’. Following a review of feminist literature on social reproduction, the article returns to research with Irish women migrants and non-migrants in the 1990s to demonstrate how technologically mediated ‘time-space compression’ and its promise of transnational proximity actually gave rise to the experience of gendered ‘time-space expansion’. The Irish Times' ‘Generation Emigration’ (GE) project is then introduced as a site in which similar gendered dynamics emerge as contemporary technologically mediated connections between emigrants and the homeland are celebrated through a compensatory (trans)nationalist discourse that competes with but also compensates for framings of emigration as national tragedy. The article suggests that discourses of emigration as tragedy, lifestyle choice, or new globalised practice serve to bring emigration into being in circumscribed ways and to produce emigrants as particular kinds of ‘recognisable’ subjects. It asks how the work of social reproduction in the context of emigration might be posed anew in ways that challenge dominant assumptions regarding the location and composition of the population to be reproduced. By moving beyond these regulatory discourses of emigration, and by emphasising the dynamics of technologically mediated transnational social reproduction, the article identifies the racialised heteronormative assumptions that intersect with national and global projects of economic production and social reproduction to produce uneven gendered effects.     

Buddhist buildings in England: the construction of ‘under-represented’ faith heritage in a multicultural and post-Christian setting

Until recently the ‘heritage industry’ in England overlooked buildings of minority faith traditions. Little has been written about this ‘under-represented’ heritage. Drawing on data from the first national survey of Buddhist buildings in England, we examine the ways in which Buddhist heritage is beginning to be incorporated into the state-funded ‘heritage industry’ as well as how Buddhist communities in England construct heritage through these buildings. First, we draw upon spatial theory in the study of religion to examine three dimensions of minority faith buildings in England and what this tells us about the communities involved: ‘location’ (i.e. the geographical location of the buildings); ‘space’ (i.e. what the buildings are used for and their relationship to local, national and transnational scales); and ‘place’ (i.e. what types of buildings are selected by different communities and why). We then turn to theories of memory that have become popular within the study of religion as well as heritage studies. Religion understood as ‘a chain of memory’ plays an important role in heritage construction via faith buildings, and an analysis of faith buildings, their spatial dimensions and role in ‘memorywork’, helps us think through the dynamics of modern religious belief in a multicultural and post-Christian setting.     

The spirit of place of Bhaktapur,Nepal

There is no clear approach to defining the authenticity of the ‘spirit and feeling’ of a place or how it could inform heritage conservation. I argue that the notion of spirit of place may be defined in a manner that directly links it with the concept of cultural significance of historic places, how it is understood by a community and with heritage conservation goals and development needs of that place. Residents in the World Heritage Town of Bhaktapur, Nepal, were interviewed to explore their shared understanding of its spirit of place. The residents identify the spirit of place of Bhaktapur in terms of four interrelated place dimensions; that is, the ‘sense of sacrality’, the ‘sense of community’, the ‘sense of historicity’ and the ‘sense of serenity’.     

Heritage and resistance: irregularities,temporalities and cumulative impact

Urban social change and large-scale demolitions in the name of urban renewal often give rise to social conflicts. In this study, we investigate how resistances to this change emerge, coalesce and revolve, and how they use heritage to generate cumulative impact. The analyses of urban change and resistance in Gårda, a working-class neighbourhood of Gothenburg, Sweden, showed social conflicts to be instigated by their stigmatisation. Since the 1970s, Gårda has been called ‘out of place’ and marked for demolition. These demolitions were given legitimacy by the ‘housing quality standards’ that emerged in the 1930s as a means to reduce social inequalities. Over time these standards became an ‘intangible heritage’ employed in neoliberal urban policies. In response, five ‘Re-Gårda’ resistance strategies emerged to contest Gårda’s future. Resistance groups uncovered new values for Gårda, curating the vision with the slogan ‘have a coffee in Gårda’, and structuring the narrative ‘upgrade Gårda’. This challenged the dominant discourse ‘demolish’ or ‘conserve’ Gårda, and resulted in a government decision to protect Gårda as a ‘heritage site’. Investigating heritage and resistance in Gårda helped us reveal the potential of resistance in challenging the limits of authorised urban and heritage discourses, and in realising socially equal and just cities.     

Improving heritage impact assessment: an analytical critique of the ICOMOS guidelines

ABSTRACT

In 2011, ICOMOS published its Guidance on Heritage Impact Assessment for Cultural World Heritage Properties. By 2016, over 100 Heritage Impact Assessments (HIAs) had been requested by UNESCO. This paper provides an analytical critique of the HIA Guidelines focusing on their implicit assumptions. We argue that the assumptions in the HIA Guidelines derive from the ‘preservation’ discourse in heritage management, rather than from the ‘conservation’ or ‘heritage planning’ discourses. This is important because the discourse affects the way impacts and their severity are assessed within HIAs, thereby potentially affecting the conclusions reached. We also argue that this framing results in miscommunication and misunderstanding amongst the different stakeholders, about: (1) their perceptions of the nature of heritage value; (2) the perceived purpose of HIA; (3) the way impacts are assessed; and (4) the differing agendas of stakeholders. We recommend that HIA practitioners acknowledge the existence of the various discourses. This could make HIA a more effective heritage management tool. We also consider that for HIAs to be more robust that they be conducted by a multidisciplinary group and with a peer-review mechanism.