All the World’s a Stage: Promotional Politics and Branded Identities in Asia

ABSTRACT

This article highlights key questions raised by the growing concern for global competitiveness and promotional politics in contemporary Asia. Global politics is increasingly governed by promotional imperatives and in the last two decades it has become a common practice for governments to engage in nation branding. Asian states have been particularly eager to implement such promotional strategies, as their rapid development in the last decades has increased their international presence and the overseas expansion of their national corporations. Why and how do Asian states promote themselves? Where and how do promotional imperatives interact with traditional state policies? How are national identities produced, reproduced and challenged through promotional practices in Asia? This article introduces a series of three articles that underline the significance of these policies with regard to renewed, market-based forms of nationalism in the region. It highlights the way questions of image projection within a global capitalist order are becoming crucial for major emerging Asian economies such as China as they integrate and seek to reshape the global political economy. Finally, it considers how, in several regimes in the region, nation branding and the necessities of image projection serve as powerful governance tools to recreate apolitical versions of national identities that serve domestic political purposes.     

‘Britishness’, Colonial Governance and Education: St Helenian Children in Colonial Natal in the 1870s

This article considers understandings of ‘Britishness’ in the Natal colony in the 1870s. Focusing on St Helenian children’s expulsion from ‘government’ schools that were ostensibly open to all racial groups, the article shows how competing definitions of race and ‘Britishness’ shaped the responses of colonial officials, settlers and the St Helenian community to the expulsion. The white settler population in Natal was concerned about St Helenian economic migrants’ inclusion in white, English society. In particular, the ambiguous racial status of St Helenians was seen as potentially harmful to white children. The focus on a group of recent incomers to the colony uncovers a process of racialisation unfolding in the context of migrations within the British Empire. The case highlights how movement and migration within the empire could bring these definitions of race and Britishness into conversation and conflict with each other.     

‘On the Road to Mandalay’: The Development of Railways in British Burma, 1870–1900

ABSTRACT

This article examines the history of railway development in British Burma between 1870 until 1900. In particular, it focuses on how railways and public works projects became a key site of contestation about Burma’s prospects, value, and future during the late nineteenth century, as well as how a litany of agents – both official and non-official – influenced the path of railway development in the colony. This article not only reveals the difficulties and disputes that impacted railway construction in Burma, but also how these debates led to the eventual privatisation of Burma’s railway system in the 1890s. In doing so, this article demonstrates how myriad agents with often competing aims affected the colony’s social and economic development, as well as how the results of these debates and the subsequent construction of railways produced a new geography of occupation in British Burma.     

‘Reconciled gradually to the system of indoor relief’: the poor law in wales during the ‘crusade against out-relief’, c. 1870 – c. 1890

Evidence is growing that Wales was a distinctive ‘welfare region’ under the New Poor Law. Higher rates of out-relief, tense relations with London and a deep dislike of the workhouse system marked the Principality out as different. This article considers Welsh distinctiveness in the context of the ‘crusade against out-relief’. Launched in the early 1870s, the crusade saw out-relief numbers tumble nationally. Little is known about the crusade in Wales but it is often assumed that it was a non-event. It is argued here that this is entirely incorrect. Official statistics reveal that tens of thousands of outdoor paupers in Wales had their relief stopped. Crusaders were successful partly due to the misleading way the Poor Law inspectorate used official figures to portray Wales as a district on the brink of crisis. The turning of outdoor paupers into ‘folk devils’ by sections of the Welsh press was also pivotal. Welsh distinctiveness was not eradicated during the crusade, but it was eroded.     

‘It’s a different time. It’s a different era. It’s a different place’: the Legacy of Vietnam and Contemporary Memoirs of the Wars in Iraq and Afghanistan

Abstract

This article examines censorship of US journalists in World Wars I and II and the Korean War, Vietnam War, and Persian Gulf War, and from war to war, trends in types of censored information. This article also answers whether any censorship has avoided bloodshed or been legitimate, and concludes by examining how, in any future US wars, the government or military could most legitimately ensure safe reporting.     

‘Enlightenment takes hold of our lands’: translating and publishing in Volhynia and Podolia in the 1800s–50s

ABSTRACT

This article uncovers the role of self-employed translators in one of the distinctive regions of Eastern Europe – the Volhynian and Podolian provinces. These lands belonged to the Polish-Lithuanian Commonwealth until they became governorates of the Russian Empire in the 1790s. By exploring the memoirs of the landed nobility and cultural elite from this geographically and intellectually contested area, this article discusses the importance of translation during the crucial period of search for national and cultural identity, and debates the cultural transfer of ideas in the homes of local petty nobility in the 1800s–50s. The article also analyses the problem of reading, discusses the book’s importance and the variety of ways it could be read in the eighteenth and nineteenth centuries. By tackling these problems, the article attempts to decode the meaning of Enlightenment for the provincial szlachta in the 1800s–50s.     

Monarchy and constructing identity in ‘British’ Gibraltar,c.1800 to the present

British Gibraltar began as a fortress, and royal coronations, jubilees and visits were initially celebrated in Gibraltar primarily by the British military and the colonial government. However, a substantial civilian population developed, to service the garrison and engage in trade. Sections of this civil community, not British-by-birth, increasingly demonstrated their loyalty to the crown on such royal occasions, in order to raise their status internally, protect their interests and increase their political influence inside Gibraltar. Spanish participation in royal events in Gibraltar, especially by members of the military and political elites from across the frontier, were also once commonplace and in Gibraltar uncontested. However, the relationship with Spain deteriorated, especially from the 1950s. Gibraltar's civil community then used expressions of loyalty to the British crown on royal occasions to assert its Britishness and to emphasise the duty of the British government to resist Spanish claims.     

The creation of shared space and the definition of a ‘light’ community in Italian television in the 1980s

In the mid-1970s the reform of Italy's radio and television system led to the end of RAI's monopoly and the advent of commercial television stations. This resulted in a reorganisation of the system according to the precepts of daily life and domesticity, with viewers at the centre of the relationship with the medium. This article, by analysing televisual archives such as game shows, explores how television formed part of the changes taking place in society and reveals how it became a kind of meeting-place, coinciding with the rise of an affluent society, between aspirations and desires and stereotypical models dictated by the market. These models were able to express new values that went beyond the boundaries of ideological affiliations and were in effect a response to the search for new forms of identity. In particular, television's place became an open space that was defined through modes of socialisation. It thus constructed a wider intimacy, a ‘mediatised hearth’, that progressively eroded the barriers between the private and the public sphere and led unexpectedly towards a ‘relationship of interest’ between television, competitors, viewers and financial backers. A new community then emerged, characterised more by possessing than by existing.     

Character, ‘Ordered Liberty’, and the Mission to Civilise: British Moral Justification of Empire, 1870–1914

In a path-breaking study of the thought of Sir Henry Maine, Karuna Mantena has recently argued that the overthrow, in the second half of the nineteenth century, of the liberal imperialism promoted by Macaulay and James Mill meant that the ‘civilising mission’ became a mere alibi for continued British rule in the empire and that it was drained of all moral content. The article demonstrates, using a wide range of contemporary sources, that, although many British imperialists thought that Asian and African civilisations might never progress to the point of enjoying constitutional government, they did believe that it was the purpose of British rule to bring to their colonial subjects the benefits of what they called ‘ordered liberty’. This they saw as the foundation of Britain's own greatness and as essentially a moral force. Nonetheless, the article goes on to show that one purpose of the civilising mission was to strengthen empire sentiment at home, and thus to underwrite the moral authority of the gentlemanly elites who ran it. The latter feared that the advent of democracy in Britain might otherwise undermine ordered liberty at home and weaken the commitment to the imperial cause.     

‘We visit the colo towns … when it is safe to go’: Indigenous Adoption of Methodist Christianity in the Wainibuka and Wainimala Valleys,Fiji, in the 1870s

ABSTRACT

The Methodist mission in Fiji was from its inception maritime in nature and was slow to move into the interior of the largest island, Viti Levu. In the 1870s, only two European missionaries ministered to most of Viti Levu, leaving the greater part of evangelism and teaching in the hands of Fijian native ministers (talatala itaukei) and particularly teachers (vakavuvuli). Using evidence from mission and secular travellers in the eastern highland areas of the Wainimala and Wainibuka valleys, this paper suggests that the measles epidemic of 1875, while horrific in its direct effects, did not lead to widespread rejection of Christianity in the valleys of eastern Colo. Rather, Methodism progressed slowly, developing in ways that maintained Fijian priorities and customary practices, and the forms of education and fundraising adopted included Indigenous modes of learning and exchange.