Between universal spaces and unique places: heritage in Universal Studios Singapore

ABSTRACT

This paper presents a case of Singapore's latest theme park, the Universal Studios Singapore (USS). While theme parks are commonly perceived as money-making entities providing entertainment to the masses, the study argues that heritage is an equally important dimension of a commercial theme park's development, identity and profile. As a heritage-rich environment, the USS is a tourism landscape shaped simultaneously by the forces of corporate heritage and local cultural considerations. ‘Glocalization’ – the interaction of global and local forces – offers a conceptual insight into understanding how themed environments are created and marketed as tourism destinations welcoming to all and yet distinctive to its community and locality. Caution, however, is also sounded as to whether an international attraction can or should ever be ‘too local’ at the risk of diluting its global brand name and broad-based appeal.     

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Heritage is important for the social and cultural health of communities, whilst local stewardship of cultural heritage has the capacity to empower and recover cultural identity. This paper describes a recent project in Lakhnu – a small rural village in Uttar Pradesh, India – to restore a nineteenth century villa formerly used as the village school as an educational facility. In this discussion, we draw attention to the right of groups to manage their culture. The loss of cultural heritage is linked to a loss of identity. We argue that heritage projects have the capacity to empower communities to sustain their heritage and identity and provide useful places for social and material advancement through the concept of a shared ‘symbolic estate’. At Lakhnu, we plan to evoke grass-root conservation where local communities become the rightful stakeholders and decision-makers who are encouraged and facilitated in the realisation of their right to cultural heritage and to stimulate growth and build capacity for the community.     

Heteroglossic heritage and the first-place of the Kalahari

Abstract

Using Bakhtin’s concept of ‘heteroglossia,’ this article examines the layering and intersections of multiple claims to heritage places that form dialogics about heritage truths. Social groups derive their collective-self, in part, through association with a place, or places, to which they attribute their origin, described here as a ‘first-place.’ Identity maintenance can occur through the praxis of heritage tourism in which group members exhibit emotional performances during their visits to a first-place. Through the extended example of the Tsodilo Hills in Botswana and the various social groups – local ethnic communities, national citizens, and segments of the global community – who each form a collective-self using Tsodilo as a first-place, this article addresses the roles of science (archaeology) and tourism, and their interplay, in enabling several languages or dialects of belonging to coexist without dissonance. The argument is that heteroglossic heritage is possible because visitors’ affect-mediated encounters with heritage places facilitate the reaffirmation of their shared group identity. While all heritage discourse is heteroglossic, the article focuses on claims to a first-place set within a postcolonial context of nation building and modernising that involves the politicisation and re-spatialization of heritage places through tourism development.     

Hands-On Heritage! Establishing Soft Authority over Heritage through Architectural Experiment: A Case Study from Jordan

This study identifies ‘heritage as practice’ as an alternative to ‘authorized’ heritage engagement. Heritage, in this sense, is perceived as a source of inspiration and creativity rather than just an asset to be preserved. ‘Heritage as practice’ is informed by the conventional identification and evaluation of heritage, coupled with the architectural and artistic instincts, capacities, creativity, and commitment found in the field of architecture, to interpret heritage. We label the work produced out of this practice as ‘creative material’ that is subjected to further re-creation when it is used as a platform for community engagement. We examine the mechanisms of these engagements through an academic experiment in which architecture students were asked to analyze the representations of the local heritage site of Umm el-Jimal, Jordan. We argue that shifting from ‘authorized’ engagement to informed ‘instinctual’ one gives the students a soft authority over heritage. However, it is the capacity to creatively engage with and about heritage, and use this to continuously and creatively interpret heritage, that makes this authority valid and just.     

Caught between nationalism and internationalism: replicating histories of Antarctica in Hobart

In December 2013, a replica of ‘Mawson’s Hut’ (a historic structure in Antarctica) joined a growing list of polar tourist attractions in the Australian city of Hobart, Tasmania. Initially promoted as the city’s ‘latest tourist hotspot,’ the ‘replica museum’ quickly took its place in Hobart’s newly redeveloped waterfront, reinforcing the city’s identity as an ‘Antarctic Gateway’. The hut forms part of a heritage cluster, an urban assemblage that weaves together the local and national, the past and present, the familiar and remote. In this article, we examine the replica hut in relation to the complex temporal and spatial relations that give it meaning, and to which it gives meaning. Our focus is the hut as a point of convergence between memory, material culture and the histories – and possible futures – of nationalism and internationalism. We argue that the replica hut, as a key site of Hobart’s Antarctic heritage tourism industry, reproduces and prioritises domestic readings of exploration and colonisation over a reading of Antarctic engagement as a transnational endeavour. However, like other ‘gateway city’ heritage sites, it has the potential for aligning with a larger trend in international heritage conservation and heritage diplomacy, that of prioritising narratives of the past that weave together transnational connections and associations.     

On National Heritage,Grand Narratives,and ‘Making History Fun’: Founders’ Hall,Prince Edward Island and the Story of Canada

Cities in developed countries are increasingly challenged by the advent of a global economy that mandates generating creative images of their cities. Meanwhile, it is argued in this study that globalisation, and its Arabic version of Dubaisation, is affecting the sustainability of cities as distinguished destinations because urban representation is influenced not only by ‘standardised global cliché’ but also by ‘standardised local images’ that transforms local cultures into contested heritage as it intensifies an official and civic nexus. The paradox is examined in Jordan, specifically the famously branded ‘city of mosaic’ – Madaba, where the state government is currently competing for attracting international investments and tourism development to achieve neoliberal urban restructuring. Urban heritage representation has been subject to passive dominant official discourse that rests upon orthodox mosaic practices of remote past – a praxis that is not necessarily endorsed by civic Ahl elbalad. The local mosaic heritage has hitherto been transformed into a competing culture that fosters heritage dualities and challenges the internal implications of heritage representation with its elevated feelings of alienation, disempowerment, gentrification and socio-cultural exclusion. A theoretical framework has been suggested for an alternative civic-orientated heritage revival that allows reconciliation between the official/civic nexus yet meanwhile stimulates creative urban images and identities. Other insights are also considered in the study.     

Critical heritage studies and the legacies of the late-twentieth century heritage canon

ABSTRACT

In recent years an interest in ‘critical heritage studies’ (CHS) has grown significantly – its differentiation from ‘heritage studies’ rests on its emphasis of cultural heritage as a political, cultural, and social phenomenon. But how original or radical are the concepts and aims of CHS, and why has it apparently become useful or meaningful to talk about critical heritage studies as opposed to simply ‘heritage studies’? Focusing on the canon of the 1980s and 1990s heritage scholarship – and in particular the work of the ‘father of heritage studies’, David Lowenthal – this article offers a historiographical analysis of traditional understandings and approaches to heritage, and the various explanations behind the post-WWII rise of heritage in western culture. By placing this analysing within the wider frames of post-war historical studies and the growth of scholarly interest in memory, the article seeks to highlight the limitations and bias of the much of the traditional heritage canon, and in turn frame the rationale for the critical turn in heritage studies.     

Politics of tangibility,intangibility, and place in the making of a European cultural heritage in EU heritage policy

The EU has recently launched several initiatives that aim to foster the idea of a common European cultural heritage. The notion of a European cultural heritage in EU policy discourse is extremely abstract, referring to various ideas and values detached from physical locations or places. Nevertheless the EU initiatives put the abstract policy discourse into practice and concretize its notions about a European cultural heritage. A common strategy in this practice is ‘placing heritage’ – affixing the idea of a European cultural heritage to certain places in order to turn them into specific European heritage sites. The materialisation of a European cultural heritage and the production of physical European heritage sites are crucial elements in the policy through which the EU seeks to govern both the actors and the meanings of heritage. On the basis of a qualitative content analysis of diverse policy documents and informational and promotional material, this article presents five strategies of ‘placing heritage’ used in the EU initiatives. In addition, the article presents a theoretical model of circulation of the tangible and intangible dimensions of heritage in the EU heritage policy discourse and discusses the EU’s political intents included in the practices of ‘placing heritage’.     

Heritage views through urban exploration: the case of ‘Abandoned Berlin’

This article frames the practice of urban exploration and its interest towards abandoned places from a heritage perspective. It is argued that most urban explorers prioritise the excitement of trespassing and the creation of their own narratives over the historic importance of the sites they explore. These ‘performative’ explorers avoid deliberate attention that may lead to vandalism or touristification – an alternative way of ‘preserving by not preserving’ that celebrates decay and assumes the sites’ progressive loss. To achieve this, they prefer not to disclose exact locations, creating a divergence towards a minority of practitioners who prefer to collect data on history and current state of conservation to make it public. Attention is paid to these ‘communicative’ explorers, whose documentation renders abandoned places visible, opening further debates about a more inclusive preservation and memorialisation. By distinguishing both heritage views, the objective of this article is to contribute to the enlargement of Heritage Studies by incorporating urban exploration as a space for reflection between loss and bottom-up preservation and interpretation.     

Introduction: The state and historic buildings: preserving ‘the national past’

Historic buildings are important in nationalism through their roles in building and reinforcing national identity. As part of the expanding ‘heritage industry’, they are also of growing economic and political importance. Despite their physical existence, historic buildings are ‘created’ – they must be constructed as ‘historic’ through processes of choice and the attachment of significance. The state can perform these functions through policies that define and select buildings for protection, by ownership and funding, and by its uses of buildings for nationalistic purposes. Yet state actors can have good reasons – nationalistic and economic – to destroy or fail to preserve historic buildings. The paper examines why, when and how state actors pursue policies to protect historic buildings. It offers arguments about patterns of state action that part of state strategies to promote national identity and cultural nationalism.     

The paradox of ‘Incompiuto Siciliano Archaeological Park’ or how to mock heritage to make heritage

During the last 50 years, and due to the dilapidation of public funds, hundreds of unfinished public works have been erected Italy. In 2007, the group of artists Alterazioni Video declared these ruins a formal architectural style – ‘Incompiuto Siciliano’ – and, in doing so, their aim is to change the buildings’ dark side and turn it into something positive. One of the tangible outcomes within the artists’ proposal is the eventual creation of the ‘Incompiuto Siciliano Archaeological Park’ in Giarre, a Sicilian medium-sized village that has the highest density of unfinished public works in Italy. This article analyses how such a provocative project contains serious implications in terms of heritage. It is stated that, in order to forge a positivized ‘unfinished heritage’, Incompiuto Siciliano Archaeological Park builds bridges between aspects that, in principle, seem to be the opposite of each other. This opens the possibility of putting traditional heritage assumptions in question through the production of a critical heritage whose novelty lies in the constructive use of irony, sarcasm and double meaning.     

Commemorative events at destination memorials – a dark (heritage) tourism context

In the past, sites and events related to war and atrocities were viewed in the wider context of heritage tourism. The term ‘dark’ was added with the aim of recognising heritage sites closely related to death and suffering. Given that commemorative events as part of dark heritage are not prevalent in heritage and tourism literature, there is a need to understand the behaviour of visitors involved in visiting these sites or attending this type of event, which presents a special challenge. Public commemorations, especially those that mark particularly disturbing occurrences, such as ‘The Great School Hour’ – an event which is presented in the artistic form of a ‘school class’ – are unique form of tourist activity that has not been thoroughly investigated previously. Thus, the aim of the study is to explore the influence of the main motivators on revisit intention and willingness to recommend for those who attended the commemorative event ‘The Great School Hour’ in Kragujevac, Serbia, with a particular focus on younger people. The results suggest that learning, emotional response and uniqueness have a significant positive effect on revisit intention, while emotional response and uniqueness have a significant positive effect on willingness to recommend.     

Plotting Jane Austen: heritage sites as fictional worlds in the literary tourist’s imagination

Fans seeking engagement with Jane Austen and her fictional creations seek out heritage locations linked both temporally and geographically to her life and works. This article adopts a multidisciplinary framework that triangulates fan studies, literary criticism, and heritage studies to analyse three Austen-linked fan spaces: Chawton Cottage (Austen’s former home and now a museum), Lyme Park (‘Pemberley’ in B.B.C.’s 1995 adaptation of Pride and Prejudice), and two Austen-themed literary walks. I argue that the fan’s desire for connection is by no means an organic or natural quality of the heritage site itself. Rather, creating connections between the revered object (Austen) and the physical spaces that purport to contain her necessitates imaginative work on the part of the literary tourist. That such performative work is necessary in both the ‘real’ (Chawton) and ‘fictional’ (Lyme Park) locations demonstrates the problematic nature of previous critical emphases on the authenticity – or lack thereof – of such spaces. The significance of the fan’s pilgrimage to Austen-linked heritage sites lies not in the author to be ‘found’ there but in how the tourist actively constructs ‘their’ Jane by inscribing her presence – and those of her characters – onto these spaces.     

A cultural justice approach to popular music heritage in deindustrialising cities

ABSTRACT

Deindustrialisation contributes to significant transformations for local communities, including rising unemployment, poverty and urban decay. Following the ‘creative city’ phenomenon in cultural policy, deindustrialising cities across the globe have increasingly turned to arts, culture and heritage as strategies for economic diversification and urban renewal. This article considers the potential role that popular music heritage might play in revitalising cities grappling with industrial decline. Specifically, we outline how a ‘cultural justice approach’ can be used within critical heritage studies to assess the benefits and drawbacks of such heritage initiatives. Reflecting on examples from three deindustrialising cities – Wollongong, Australia; Detroit, USA; and Birmingham, UK – we analyse how popular music heritage can produce cultural justice outcomes in three key ways: practices of collection, preservation and archiving; curation, storytelling and heritage interpretation; and mobilising communities for collective action.     

Heritage destruction and cultural rights: insights from Bagan in Myanmar

Recently, the UN Special Rapporteur in the field of cultural rights has stated that the intentional destruction of cultural heritage is a violation of cultural rights. The Rapporteur examines a timely issue but bases her statement on narrow understandings ‘heritage’ as irreplaceable and ‘destruction’ as ideologically motivated and aggressive. This reinforces hegemonic ideas about heritage and what constitutes its destruction. In this article, I discuss the case of Bagan in Myanmar to illustrate the limitations of the Rapporteur’s statement. In Bagan, whether and how ‘heritage’ should be protected has been the topic of controversy. By implication what is – or is not – considered intentional destruction is contested. Ambiguity about the meaning of cultural rights, the dissonant nature of heritage, the subjectivity of destruction, and complex multi-layered motivations behind ‘destructive’ practices make overarching statement about the destruction of cultural heritage and cultural rights violations too bold and call for more nuance and contextualised research.     

Moroccan Jewish first-places: contraction,fabrication, dissipation

Abstract

The idea of first places is inevitably linked with diasporas. At the heart of this idea and since the very start, there has always been the Jewish case. The diaspora of the Jews of Morocco, in the periphery, was presented by some authors, as a good case with which to relativize the theoretical pertinence and conceptual inspiration of the Jewish model. Focusing on Jewish history, heritage, and travelling in Morocco, I will continue to question the paradigm of social studies based on the bi-polar center-diaspora model. I will testify to the emergence and fabrication of new Jewish ‘first-places’, a process attending the aging and departure of the last Jews of Morocco and with the support of the Kingdom, while following current, and disruptive trends of contraction, commutation and dissipation of ‘first-places’ in different Jewish practices and narratives. The individualization of religious practice in post-secular societies allows and includes – and often merges – secular, ethnic and political approaches of what once was purely designated as religious identity. Heritage Moroccan landscape (and landscaping) allows different approaches and thus probably why one can think of it as an emerging ‘first-place’ for some.     

An irreconcilable first-place: the precarious life of tourism and heritage in a southern European historic centre

Abstract

This article discusses the ambiguous relationship between heritage tourism and everyday life in the historic centre of Naples. This area, long characterised by a lower-class residential population and intermittently considered off-limits to tourists, has over the last two decades become the focus of a burgeoning heritage tourism industry. The article adopts the idea of precariousness – understood contra conventional formulations as a condition that elicits both anxiety and emancipatory release – in order to make sense of the allure and repulsion that the historic centre exerts in tourist encounters with the city. Through three examples – a bus sightseeing tour, online responses to a New York Times article about Naples and local people’s perceptions of a pedestrianised piazza as a tourist contact zone – the article illustrates how the historic centre as a tourist destination is constituted by a mix of foreboding and excitement; where affective experience tends to trump the monumental gaze. Thinking in terms of precariousness not only underlines the contradictory role that this area plays in the local production of cultural heritage but also poses a challenge to those accounts that see in the advent of a visitor economy the inevitable ‘museumification’ and gentrification of historic centres.     

Competing discourses of built heritage: lay values in Irish conservation planning

Built heritage conservation has traditionally been shaped by professionals through an ‘authorised heritage discourse’, emphasising expert knowledge and skills, universal value, a hierarchy of significance, and protecting the authenticity of tangible assets. However, while the purpose of built heritage conservation is widely recognised to be broad, encompassing cultural, social and economic benefits, it takes place in the presence, and on behalf, of a wider public whose values and priorities may differ starkly from those of heritage power-players. Drawing on the perspectives of a range of built heritage actors in three small towns in Ireland, this paper contributes to these debates, exploring the competing values and priorities embedded within lay discourses of heritage. Based on critical discourse analysis of interviews with local actors, the paper identifies that collected memory and local place distinctiveness, contributing to a sense of local identity, are of central importance in how non-experts construct their understanding of built heritage. In the Irish context, this is particularly important in understanding social and cultural statutory categories of heritage interest. The paper concludes on the implications for policy and practice and, in particular, the need to more effectively take account of non-expert values and priorities in heritage and conservation decision-making.     

Urban heritage ‘space’ under neoliberal development: a tale of a Jordanian plaza

What happens when urban heritage spaces within developing countries, such as Jordan, are subject to touristic development funded by international bodies, such as the World Bank? This question is explored theoretically and practically by considering a popular local plaza in the secondary Jordanian city of Jerash that has been subject to three tourism development projects funded by the World Bank. The study, which incorporates and critiques the discourse of neoliberalism within urban heritage development studies, seeks to analyse the World Bank projects and, more specifically, how they have defined, approached and produced outcomes in the Jerash plaza and its context. In so doing, the study triangulates the analysis with accounts by local respondents that identify major drawbacks in the World Bank approach, particularly its emphasis on conventional ‘readings’ of urban space that highlight universal values and histories, while neglecting and marginalising local values and understandings. The triangulation offers attentive ‘readings’ of the plaza as a place understood and experienced by a people. The challenge is to break with the neoliberal paradigm that dominates urban heritage development programmes (and their associated West–East dualisms and top-down approaches) by presenting local sociocultural and economic contexts as assets to enrich development projects, rather than obstacles to be ‘fixed’ and ‘fitted’ for tourism.     

Heritage and corruption: the two faces of the nation-state

Nation-states’ investment in heritage supports Benedict Anderson’s thesis that nationalism offers collective immortality in the face of individual mortality. By the same token, however, corruption – a metaphor based on the impermanence of the flesh – corrodes the official face of heritage, offering more covert and carnal understandings of urban life and of its architectural beauties while also affording opportunities for kinds of profiteering that damage the very fabric that heritage policies seek to celebrate. Both these aspects of social reality represent the ‘cultural intimacy’ that governments seek to deny or suppress but on which their citizens’ loyalty often depends. It thus becomes imperative for scholars of heritage to recognise that heritage and corruption represent two closely interrelated dimensions of the management of the past in the present, and that theories of heritage therefore cannot afford to ignore the concomitant implications of local ideas about corruption and the practices on which they rest.