From Coombs to Crean: popular music and cultural policy in Australia

The many bodies administering Australian arts activity were incorporated within the Australia Council, established in 1973 by the Whitlam Labor Government to oversee Commonwealth arts policy under the direction of H.C. ‘Nugget’ Coombs. This article takes the establishment of the Australia Council as a starting point in tracing changing attitudes towards the practices and funding of popular music in Australia and accompanying policy discourses. This includes consideration of how funding models reinforce understandings of ‘high’ and ‘low’ art forms, the ‘cultural’/‘creative’ industries debates, and their effects upon local popular music policy. This article discusses the history of local music content debates as a central instrument of popular music policy and examines the implications for cultural nationalism in light of a recent series of media and cultural reports into industries and funding bodies. In documenting a broad shift from cultural to industrial policy narratives, the article examines a central question: What does the ‘national’ now mean in contemporary music and the rapid evolution of digital media technologies?     

The cultural practices of Europeans

Abstract: In recent years, there has been a rapid rise in “atypical”, precarious forms of employment in all European Union states, and the political significance of the issue of “employment in the cultural sector” has increased noticeably. There are several reasons for this. One is the change from a post-industrial economy to a cultural economy and a forced process of economisation of societal welfare-state fields such as health, education and culture. The “marketisation” of culture and the “culturalisation” of the market means that on the one hand “high” culture is becoming increasingly commercial and, on the other, cultural content is increasingly shaping commodity production. These processes run concurrently and are part of a general trend in post-modern society.

The article follows the thesis of a recently published EU study on job potential in the cultural sector [MKW Wirtschaftsforschung GmbH / Österreichische Kulturdokumentation. Internationales Archiv für Kulturanalysen et al., (2001). Exploitation and development of the job potential in the cultural sector in the age of digitalisation (Brussels: European Commission DG Employment and Social Affairs) (summary: http://www.kulturdokumentation.org/eversion/rec_proj/potential.html)] which identifies a new type of employer and/or employee—the “entrepreneurial individual” or “entrepreneurial cultural worker”—who no longer fits into previously typical patterns of full-time professions of the European welfare state system.

The former “cultural worker” has been transitioning into a “cultural entrepreneur” or—as others put it—into a “sole service supplier in the professional cultural field”. According to the historian Heinz Bude's argument, western European societies find themselves in a process of “transformation into flexible, digital capitalism, away from the Keynesian welfare state to a Schumpeterian performance state and a ‘variable geometry of individual incentives’”. What is developing here is the guiding concept of the “entrepreneurial individual”, i.e. individuals who do not follow prescribed standards but who (have to) try out their own combinations and assert themselves on the market and in society. In this context, the creative cultural sector is of broader interest for new labour market concepts and strategies. In addition to the general change, new technology is leading to the emergence of new job profiles in the creative cultural sector so that the image of artists and creators is changing fundamentally. The new creative workforce is meant to be young, multiskilled, flexible, psychologically resilient, independent, single and unattached to a particular location. The article stresses the argument that these new realities of work and labour have to be recognised more extensively in up-to-date labour market strategies and cultural policy concepts. Western societies have to learn to cope better with these new general working and living conditions which affect a continuously increasing number of cultural workers/entrepreneurs—people who have to make their living from micro-entrepreneurialism. The article argues that cultural and employment policies should find innovative ways to accommodate the ambivalent efforts and needs of cultural workers/entrepreneurs (without capital). In conclusion, it will point out that the knowledge-based society has also given birth to historically new forms of employment not yet represented in the traditional canon of the political representation system (political parties, interest groups, etc.). Cultural policy-makers should take this into account in thinking about adequate social security schemes for their clientele, and labour policy-makers should be more aware of the major employment potential of the cultural sector on the one hand and, on the other, of the often precarious working and living conditions currently prevailing in it.     

Whose cultural value? Representation,power and creative industries

ABSTRACT

The debate around ‘cultural value’ has become increasingly central to policy debates on arts and creative industries policy over the past ten years and has mostly focused on the articulation and measurement of ‘economic value’, at the expense of other forms of value—cultural, social, aesthetic. This paper’s goal is to counter this prevalent over-simplification by focusing on the mechanisms through which ‘value’ is either allocated or denied to cultural forms and practices by certain groups in particular social contexts. We know that different social groups enjoy different access to the power to bestow value and legitimise aesthetic and cultural practices; yet, questions of power, of symbolic violence and misrecognition rarely have any prominence in cultural policy discourse. This article thus makes a distinctive contribution to creative industry scholarship by tackling this neglected question head on: it calls for a commitment to addressing cultural policy’s blind spot over power and misrecognition, and for what McGuigan (2006: 138) refers to as ‘critique in the public interest’. To achieve this, the article discusses findings of an AHRC-funded project that considered questions of cultural value, power, media representation and misrecognition in relation to a participatory arts project involving the Gypsy and Traveller community in Lincolnshire, England.     

Ambition and temporal sovereignty in recent Scottish cultural policy

ABSTRACT

This paper is a study of the figure of ‘ambition’ in Scottish cultural policy since about 2010. The argument of the paper is established through the development of the concept of ‘temporal sovereignty’. Through ‘ambition’ cultural policy attempts to subject culture and cultural agents to the formation of the Scottish government’s temporal regime, and in particular the relation between creative industries and the effects of economic temporality. The study examines the temporal properties of ‘partnerships’ as a key strategic mechanism in that project. The focus of the study is an analysis of authoritative Scottish cultural policy texts which show that the subject of culture becomes the organisation of temporal sovereignty. The paper explains the conditions for the emergence of the problem of ‘temporal sovereignty’ and discusses its consequences for structures of rule and logics of cultural policy formation. It concludes by indicating the location of culture in a politics of temporalities.     

Contemporary cultural diplomacy in South Korea: explicit and implicit approaches

This paper argues that in the case of Korea, cultural diplomacy (CD) has been explicitly implemented in a top-down and unilateral approach by government to enhance national prestige abroad, underpinned by the institutional legacy of a ‘developmental state’ model of governance. Yet, an implicit approach has also emerged, associated with capacity building of the domestic cultural industries through promoting ‘international cultural exchange’. Whilst the top-down unilateral approach has persisted, a disarray of policy rhetoric and institutional fragmentation surrounding CD, as well as the blurring of cultural industries development policy with the CD agenda has led to gradual convergence of both explicit and implicit approaches.     

From culture for the people to culture for profit: the PRC’s journey toward a cultural industries approach

This paper seeks to explore the internal driving forces behind the emergence and prosperity of China’s cultural industries. The paper traces the Chinese Communist Party’s radical transformation from stressing the class stand and ideological nature of culture to concluding with the concept of ‘cultural industries’ so as to expand an orthodox Marxist/Leninist/Maoist notion of culture. The Chinese party-state legalizes ‘cultural industries’ by extending the market mechanism into the cultural arena, and acknowledges the triple statuses of culture as a public service provider, a market profit contributor, and an essential builder of the ‘socialist core value system.’ By doing so, the Chinese Party-state is able to take advantage of the economic power of the market while retaining the ideological control function of culture. As such, cultural industries become a mode of governance for the CCP to maintain cultural security and national identity, and a source of soft power to maneuver.     

Transformation,job creation and subsidies to creative industries: the case of South Africa’s film and television sector

Many governments have tried to stimulate economic growth via policy in the creative industries. South Africa is no different but additionally has an overarching aim of achieving social and labour market ‘transformation’ to move away from the legacy of the apartheid era. The effectiveness of incentives provided to the film and television sector in South Africa are considered in terms of their stated objectives of job creation, skills and knowledge transfer, and the attraction of foreign direct investment. Informed by empirical analysis of incentive scheme data and supplemented by elite interviews with key informants, some specific policy revisions are proposed.     

Cultural Economy: Achievements,Divergences, Future Prospects

This paper reflects on two decades' scholarship in geography on cultural economy, assessing strides made against some of the expectations of early proponents. Cultural economy continues to be a polysemic term. In some quarters, it refers to a type of economic geography into which matters of ‘culture’ are absorbed. This work frequently focuses on the empirics of the so‐called ‘cultural and creative industries’. Others see cultural economic research as an opportunity to move beyond the epistemological constraints of ‘culture’ and ‘economy’, questioning their status as foundational categories. This latter approach has been used in a broader set of empirical projects encompassing technology, knowledge, and society. Contrasting threads of cultural economic research have helpfully moved geographical scholarship beyond paradigmatic limitations, but jostle somewhat uncomfortably within existing (and increasingly specialised) disciplinary and subdisciplinary fields. The risk is that by questioning the categorical underpinnings of much specialised research, cultural economy struggles to ‘belong’ in the increasingly coded and compartmentalised university setting. I conclude with a discussion of future prospects. Some measure of vitality could be achieved through incorporation of a cultural economy perspective into the pressing issues of climate change, human sustenance, and urban infrastructure planning. These are issues for which the polysemy of cultural economy could prove constructive, transcending technocentric market ‘fixes’ and bland assumptions about how best to ‘green’ our cities – promoting instead ethnographic interrogations of how humans access, use, exchange, and value financial and material resources as moral and social beings.     

Penetrating the ‘black‐box’ of ‘remembrance day’ playlist: bereavement and the induction mechanisms of glocalization – a study in cultural sociology

This article examines the musical repertoire broadcast on Israeli state radio stations on Remembrance Day. Commencing with the first Remembrance Day, Israeli radio stations have refrained from broadcasting songs that do not contribute to the glorification of the military mythology or failure to reinforce the consensual perception of national loss. In view of globalization – it might be assumed that Remembrance Day songs would undergo changes in tune with the times. From a musical point of view, new songs that belong to what Regev and Seroussi classify as ‘globalizing Israel’ penetrated into the nationalist arena. But, following Inglehart and Baker, these songs, despite their seemingly secular façade, remain limited hegemonic enclosures organized around the core of founding values. Apparently, this is an example of the process of glocalization of culture. The article seeks answers to the strategies employed to accommodate these new songs to the traditional ideology of the classical Remembrance Day songs and examines whether the mechanisms of legitimacy that enable the inclusion of new voices on Remembrance Day, can be identified. We argue that their choice is not arbitrary and that they illustrate the manner by which voluntary cultural entrepreneurs (musical editors) are co‐opted in the postnational condition.     

The cultural industry policies of the Korean government and the Korean Wave

The paper examines how the Korean government promoted Korea’s cultural industries over the last 20?years. In the early 1990s, there was a radical departure in the government’s cultural industry policy, from that of political control over the cultural industries to viewing them as central to the government’s export-focused economic development strategies. The policy of developing the cultural industries was implemented in conjunction with government investment in other strategic industries, such as the information and communication technology industries. In the 2000s, the domestic market for cultural products expanded and diversified rapidly as the Korean society enjoyed improved living standards and a growing middle class demanded improved quality from Korea’s cultural products. The rapid development of other industries also facilitated the enhanced competitiveness of Korean cultural products in global markets. As a result, Korea’s cultural industries made substantial inroads into East-Asian markets in the late 1990s and into global markets in the 2000s.     

Making creative industries policy in the real world: differing configurations of the culture-market-state nexus in the UK and South Korea

ABSTRACT

This paper compares creative (content) industries policies in the UK and South Korea, highlighting the coevality in their development. Seeing them as ‘industrial policies’, it focuses on how state intervention is justified and why a certain set of policy options have been chosen. The UK policy-makers prefer passive and decentralised roles of the state that addresses market failures via generic and horizontal policies. Meanwhile, Koreans have consistently believed in the strong, resourceful and ambitious state in developing centralised, sector-specific policies for cultural industries. While demonstrating two contrasting approaches to the nation state’s management of cultural turn in the economy, both cases seem to present a ‘paradox’. Despite its neoliberal undertone, the horizontal and fused approach taken by the UK’s creative industries policy engenders some space for ‘cultural’ policy. On the contrary, the non-liberal and state-driven content industries policy in Korea has shown a stronger tendency of cultural commodification.     

Post-conflict heritage: symbolic healing and cultural renewal

Heritage is invoked for post-conflict development by international organisations, governments, and sub-national groups to provide emotional and cultural, including economic, healing for individuals and societies. However, academic critiques of healing-heritage typically cite the failure of heritage to heal, either because it cannot, or because it is managed incorrectly. Thus, an anomalous situation exists between expectations and critiques, which this study describes and explores through international policies and national and sub-national post-conflict healing-heritage initiatives from Rwanda and Uganda. Drawing on concepts of heritage as a cultural process, cultural trauma, and symbolic healing, this study proposes that heritage is neither an essentially positive nor negative post-conflict development strategy to select or avoid respectively. Instead, heritage is better understood as a common element of post-conflict renewal, which becomes intensified as the past is aggressively negotiated to provide healing related to conflict traumas. By moving beyond the ‘does heritage heal or hurt?’ distraction the meaning and function of heritage in post-conflict contexts as a common element of post-conflict healing complexes is elucidated. The implication for those who wish to manage post-conflict development through heritage is that they are just the latest in a long history of symbolic healers, from whom they have a lot to learn.     

Cultural rights and citizenship in cultural policy: Taiwan and China

From the 1990s, academia has paid increasing attention to cultural rights and cultural citizenship. This paper reviews existing literature on the construction of cultural rights and cultural citizenship and argues that cultural citizenship expands the concept of ‘citizenship’, promotes citizens’ consciousness, and confirms the content of ‘cultural rights’. The concept of cultural citizenship provides a new perspective from which to examine the challenges of cultural inequality, taste differences, symbolic struggle in cultural participation, and consumption. Based on western theories, this paper discusses the development of cultural citizenship and cultural rights in cultural policy in Taiwan and China, and it finds the tension between control and autonomy and between the government and the civil society in the practice of cultural citizenship. In Taiwan, most cultural policies are developed and implemented by the government, and those affected by them often do not have the necessary critical awareness to judge or examine them. In China, the protection of cultural rights provides a new type of control rather than autonomy from the Chinese Government. In both Taiwan and China, it is important to empower civil society to balance the governments’ control over the practice of cultural citizenship.     

South Africa’s trade in cultural goods and services with a focus on cultural trade with BRICS partners

ABSTRACT

As the potential for cultural and creative industries to drive growth and job creation is increasingly recognised, developing countries like South Africa are examining their cultural goods and services trade in a new light. This article investigates the pattern of South Africa’s cultural trade, with a focus on the strategically important BRICS trading bloc. Results show that, like many small, open developing countries, South Africa has a significant cultural goods trade imbalance, especially with China and India. While cultural trade policy is still somewhat fragmented, there are indications that where policies have been put in place, such as in the crafts and audio-visual sectors, progress in reducing significant deficits has been made. At the same time, the pattern of CCI trade preferences currently favours SADC, the EU and EFTA over BRICS partners. Finally, South Africa performs well in a number of services sectors for which cultural trade is important.     

Shark attack!: A cultural approach

Many Australians would concur with the view of the novelist Tim Winton that we have an ‘almost supernatural fear and hatred’ of sharks. Especially in the wake of fatal attacks by great white sharks (on average once or twice per year), the extent of fascination and fear within the population at large is undeniable. This paper rejects the frequently encountered explanation that this is because we have an ‘instinctual’, ‘hard wired’ and ‘primal fear’ of wild animals that can kill people. Its focus instead is on the contemporary cultural interpretations of great whites and their behaviour which come to the fore when fatal attacks take place.     

The new patron state in South Korea: cultural policy,democracy and the market economy

ABSTRACT

This article explores conceptual frameworks for understanding Korea’s contemporary cultural policy by looking into the historical transformation of the culture-state-market relations in the country. It argues that Korea has become ‘a new kind of patron state’, which emulates the existing patron states in the West firmly within the statist framework and ambitiously renders government-led growth of cultural industries (and the Korean Wave) as a new responsibility of the state. The formation of Korea’s new patron state has been driven by a ‘parallel movement’ consisting of democracy and the market economy, which has defined the political and socio-economic trajectory of Korean society itself since the 1990s. Democracy has been articulated in cultural policy as cultural freedom, cultural enjoyment and the arm’s length principle; meanwhile, the market economy of culture has been facilitated by a ‘dynamic push’ of the state. After discussing the parallel movement, the article points out the tension, ambiguity and contradiction entailed in cultural policy of the new patron state.     

A centralized decentralization: outsourcing in the Turkish cultural heritage sector

Recently Turkey has experimented with reforming its highly centralized cultural heritage sector by outsourcing commercial activities at museums and archeological sites. We examine three outsourcing contracts executed in 2009–2010 and their implications for understanding New Public Management in Turkey’s cultural sector. The initial project at the Istanbul Archaeological Museum was soon superseded by a ‘monopoly’ model that outsourced gift shop and ticket collection services at over 50 museums and sites to single companies. All three projects have significantly increased visitor numbers and revenues for the revolving fund that controls commercial operations within the Ministry of Culture and Tourism. Yet unlike countries such as Italy, where outsourcing has led to decentralization, increased private sector involvement in Turkey has increased the control of the central government. This ‘centralized decentralization’ is a distinctly Turkish approach that allows for modernization without disturbing a highly centralized administrative tradition.     

Peripheral creativity: temporary cultural uses as alternatives to inefficient policies?

ABSTRACT

The article focuses on temporary and improvised cultural spaces in marginalized neighbourhoods of Rio de Janeiro, Brazil. They are presented here as alternatives to current urban and cultural policies, often based on international ‘best practices’ models with exclusionary and segregating consequences. It begins with a brief overview into North American and Western European cultural planning policies. It then analyses the instability of cultural policies in Brazil, highlighting that, after a period of State recognition of bottom-up actions, administrators have turned to a contradictory planning scheme that mixes outdated and recent international trends, leading lower-income inhabitants to self-build their own cultural spaces. Unlike many products of today’s global strand of ‘tactic urbanism’, Rio’s temporary spaces are politically charged territories of resistance. An example is ‘Cine Taquara’ – an improvised cinema and debate forum that illustrates how, in an unequal city, such initiatives can do more towards social inclusion than ready-made models.     

Knowledge bases and regional development: collaborations between higher education and cultural creative industries

This paper builds on the assumption that cooperation between higher education institutions (HEIs) and creative and cultural industries (CCIs) stimulates innovation and economic growth at the regional level. It further assumes that HEIs and CCIs hold different perspectives on their intention to cooperate with external actors and, thus, there is a need for joint arenas to develop and integrate knowledge and practices among stakeholders across academia and industry. With this rationale in mind, the paper’s main objective is to discuss how universities’ roles in the establishment and development of locally embedded CCIs change or evolve over time. Taking a process economics perspective and building on a case study from the South of Norway, two questions are addressed: (1) What are the barriers – structural and cognitive-cultural – hindering cooperation between HEIs and CCIs in Southern Norway? and (2) How can long-term win-win cooperative arrangements between HEIs and CCIs be enhanced? Different knowledge bases, combined with lack of knowledge and understanding of the other sector’s expertise or knowledge content, and thus the lack of common language, were found to be the biggest barriers that must be overcome to stimulate strategic cooperation between HEIs and CCIs in Southern Norway. The findings support the need for a diverse and flexible policy where target initiatives are adjusted to CCIs’ needs and academic departments’ fields of knowledge to decrease barriers to cooperation, with the ultimate aim of moving from a situation of ‘lock-in’ towards the creation of new innovative and valuable relationships.     

Modelling the cultural industries

Alternative definitions of the cultural industries lead to the construction of different models of the cultural production sector of the economy and hence to a different array of specific industries which are contained within the sector. In turn this implies not just differing estimates of the contribution of the cultural industries to output and employment in the economy but also significant differences in the way economic analysis can be applied to the cultural sector as a whole. This paper begins by discussing the way in which an economic approach to interpreting the scope of the creative and cultural industries can lead to a reasonable basis for defining them. It then goes on to examine the content of six distinct models of these industries, asking the question: is it possible to find a common core group of industries on which all of the models agree? The paper then considers the implications of the models for economic analysis of the cultural sector, and finishes with some conclusions for cultural policy.