WHEN ARTS MET MARKETING

This article argues that arts marketing theory is embedded in the existing context of the nonprofit arts sector – that is, Romantic belief in the universal value of the arts and producer authority over the consumer. As “a set of techniques” and “a decision‐making process”, marketing was able to sit comfortably in the nonprofit arts context during the 1970s and 1980s. However, recent recognition of marketing as “a management philosophy” has brought out incompatibilities between the customer orientation of the marketing notion and the Romantic view of artistic production. This article demonstrates that arts marketing writings embrace Romanticism through the following: generic marketing concept; relationship marketing approach; extended definition of the customer; extended definition of the product; and reduction of marketing to function. Such findings suggest that persistence of the existing belief system and the embeddedness of the market be considered when marketisation in the arts sector is analysed.     

The arts as an instrument? Notes on the controversy surrounding the value of art

In the last decade of the twentieth century a shift occurred in the way western governments defended their cultural policies. New, instrumental arguments were put forward. This collided with the way the arts had learned to see themselves in the twentieth century: autonomous, with a value of their own. This article elaborates this confrontation of the arts and policy in two ways. First, it is shown that the distinction between an instrumental and an intrinsic value of the arts originates in a misperception of recent history. It was the political constellation of the Cold War that made governments in the second half of the twentieth century support the arts to be free and independent. Next, an attempt is made to anchor the value of art in a unique kind of instrumentality. With the help of philosophers and historians of culture, it is argued that the arts should be considered instruments of experience.     

Valuing the Arts: Theorising and Realising Cultural Capital in an Australian City

For those who make and admire artistic works, there is no question of their value. However, for others interested in economic development, the value of the arts is often more tangential, contested and questionable. While the post‐modern world of consumption and spectacle suggests to some academics and governments that the arts and cultural industries are the way of the future, others remain sceptical about their social and economic value. This is a theoretical as well as a practical issue this paper explores by offering a reconceptualisation of Pierre Bourdieu's concept of cultural capital as a way of re‐assessing the value of the arts. The paper then applies this framework to quantify and qualify the value of the arts in one regional city in Australia – Geelong in Victoria – focusing on the work of two artists. The aim is to describe the interconnected processes by which the arts generate cultural capital in the form of confidence, image, individual well‐being, social cohesion and economic viability. The analysis also highlights the ongoing power relations which prescribe artistic production, circulation and valuation. The implications of such a rethinking and application go well beyond one city and region to other places grappling with the relationship between artistic production and urban well being. By focusing on the broad‐ranging process by which artistic value is created for individuals, groups, professionals, communities and governments, a model becomes available for other places to use in realising their cultural capital.     

川端作品的艺术自我观照

川端康成最重要的作品——《雪国》、《古都》、《伊豆的舞女》,都表现了涉及艺术的主题,强烈地体现了作家关于艺术同生活、现代与古典的关系的理念。这类作品的意义,不仅在于故事本身的感染力,更在于其中包含的艺术理想对社会文化所产生的革命性影响。生活本身有很多产生意义的来源,艺术无疑是使生活产生最重要意义的高贵而艰难的来源,因为艺术不是虚幻的审美,而是富于深刻的意义、重大的价值、伟大的作用的人类活动。它的发生与成长需要生活为它提供不可或缺的土壤。艺术的真正价值在于为生活捉’乓模仿的对象和追求的理想。不是艺术模仿生活,而是生活模仿艺术。     

Art as a diagnostic: assessing social and political transformation through public art in Cairo,Egypt

Since January 2011, Egypt has undergone several waves of political upheaval in order to craft a new form of governance. Central to this process has been the role of art. This article argues that artistic interventions that engage with the idea of public space and that take place in the public space of the city engender interactions that illuminate the complexities and difficulties currently facing Egyptian society. More so than serving as documentation of what has taken place or as acts of protest, public art can serve as a diagnostic of issues that simmer underneath the surface of national politics. Based on interviews, focus groups, and observations conducted between 2011 and 2013 with Cairo-based artists and arts advocates, the paper explores the way in which public art has signaled tensions regarding class, gender and increasing political polarization. By exploring the relationship between art, artists and urban space, this paper extends analyses on political transitions to take account of the effects produced by forms of artistic expression within the public sphere.     

近代以来新疆艺术述论(1840-1999)

本文把近代以来新疆艺术发展划分成三个阶段,对各艺术种类在不同时期的演变进行了概括性的研究,认为新疆艺术和中国政治社会变化密切相关,各阶段的新疆艺术既有其鲜明的时代烙印,也深刻地体现着其独具的传统特点;虽然新疆艺术受东、西方文化和艺术潮流的影响,但是此期中国内地艺术的影响深刻而全面。     

CONSUMER PERCEPTIONS OF SPONSORSHIP IN THE ARTS

This article investigates consumers’ perceptions of three types of sponsors that play a role in backing financially Canadian artistic and cultural organisations: government ministries (or departments), Crown corporations and private companies. In addition to the type of sponsor and the nature of the sponsorship (philanthropic or commercial), the perceived congruence between the sponsor and the sponsored event (strong as opposed to weak), and the form of arts and cultural events (high art versus popular art and performing arts versus heritage arts) are explored in an experimental setting combining within‐subjects and between‐subjects factors. The main hypothesis of this research was that consumers’ perceptions are not the same when it comes to the different kinds of sponsors that evolve in the cultural and art fields. As the researchers explored this issue, they observed that significant differences do exist. It is believed that the rich findings of this study will be useful to civil servants.     

Contemporary Iranian Art: The Emergence of New Artistic Discourses1

This article deals with the emerging discourses and concerns that have dominated the Iranian art community mainly since 1997. It discusses the existing, or rather conflicting, views of the current situation of the visual arts in Iran as expressed in recent artistic events, productions, and exhibitions as well as in critical reviews.² It does not fully discuss the variety of artistic genres in Iran, but examines the dominant ideas from the main opposing factions of cultural and artistic thought. It also aims at identifying the structural changes in Iranian art as well as the prevailing artistic policy of recent years.     

Stitching modernity: the textile work of Fortunato Depero

Fortunato Depero (1892–1960) was a Futurist artist who worked in a variety of artistic mediums, from painting and graphic design to furniture and textiles. His work in textiles, created and produced in close collaboration with his wife, Rosetta Amadori, can be considered the most important development in his artistic career, as it comprised a large portion of his creative production. Yet this work has been largely overlooked. Many reasons explain this oversight, including categorizing inconsistencies – for example, his textiles have been described as embroidery, needlework, tapestry, patchwork, and cloth mosaic – and the persistent relegation of textiles to the realm of crafts and domestic arts rather than art, which has meant that his work in textiles has not been a priority for scholars and conservators of Futurism. This paper places Depero's textiles within the context of early-twentieth-century modernist artistic activities, and demonstrates the centrality of his textile work to his artistic oeuvre.     

Aims and contradictions of cultural diversity policies in the arts: a case study of the Rich Mix Centre in East London

In recent years, the concept of diversity has become prominent in cultural policy, echoing community arts philosophies of the 1960s and 1970s that questioned the notion of universal artistic value and argued for greater recognition of the relationship between cultural identity and inequality. Cultural diversity policies today implicitly challenge the liberal‐humanist discourse of ‘the best’, and emphasise what is ‘relevant’ to particular communities. Official policy rhetoric can often hide contradictions that are only apparent in practice. How does ‘diversity’ shape the way organisations engage with audiences and does this contradict the still present discourse of ‘universalism’, with its emphasis on value judgements? This paper explores this tension through the study of Rich Mix, a multi‐functional arts centre in London's multi‐ethnic East End. It argues that Rich Mix is caught between discourses of universalism and diversity, leading to confusion over the project's rationale and ambivalence amongst artists about how their art is judged.     

The growth of artistic nationalism in Senegal

ABSTRACT. In the 1960s, Senegal's first national leaders narrowly defined how artists should practise nationalism through their work, particularly in the weaving craft, and enforced this definition through selective state patronage. This ideological and stylistic control echoed state control over economic markets. As subsequent administrations have restructured the economy, leading to a powerful informal business sector, so have independent contemporary weavers redefined artistic nationalism. Using ethnographic and archival interviews, this article examines nationalism in Senegalese weaving, placing the perspectives of contemporary weavers alongside those of two arts administrators who helped to develop state‐sponsored programmes in the 1960s and 1970s. I argue that contemporary weavers find inspiration from Senegalese nationalism of the mid‐twentieth century, yet have modified it to encompass individual expression. Because definitions of artistic nationalism in Senegal have shifted, it remains a significant ideology within the national arts scene.     

Deep hanging out in the arts: an anthropological approach to capturing cultural value

This article presents the findings of an Arts and Humanities Research Council (AHRC) funded project carried out from September 2013 to March 2014 by five researchers at the University of Leeds (UK), who paired off with five audience-participants and engaged in a process of ‘deep hanging out’ at events curated as part of Leeds’ annual LoveArts festival. As part of AHRC’s Cultural Value project, the overarching aim of the research was to produce a rich, polyvocal, evocative and complex account of cultural value by co-investigating arts engagement with audience–participants. Findings suggested that both the methods and purpose of knowing about cultural value impact significantly on any exploration of cultural experience. Fieldwork culminated in the apparent paradox that we know, and yet still don’t seem to know, the value and impact of the arts. Protracted discussions with the participants suggested that this paradox stemmed from a misplaced focus on knowledge; that instead of striving to understand and rationalize the value of the arts, we should instead aim to feel and experience it. During a process of deep hanging out, our participants revealed the limitations of language in capturing the value of the arts, yet confirmed perceptions of the arts as a vehicle for developing self-identity and -expression and for living a better life. These findings suggest that the Cultural Value debate needs to be reframed from what is currently an interminable epistemological obsession (that seeks to prove and evidence the value of culture) into a more complex phenomenological question, which asks how people experience the arts and culture and why people want to understand its value. This in turn implies a re-conceptualization of the relationships between artists or arts organisations and their publics, based on a more relational form of engagement and on a more anthropological approach to capturing and co-creating cultural value.     

Second Laws,Two Cultures,and the Emergence of an Ecosystem Aesthetics

Abstract

The appropriation of scientific concepts by the humanities and the visual arts exemplifies what many feel are both the pitfalls and possibilities of interdisciplinary engagement. The principle of entropy, which C. P. Snow claimed could serve as a litmus test of the ‘two cultures’ divide, provides an excellent starting point for exploring how artists have employed scientific concepts far beyond their original contexts. As a case study in interdisciplinarity, the use of entropy in the visual arts is also a lens to consider the evolution of an artistic proposal from the 1960s known as ‘system aesthetics’. As an early challenge to the clean demarcation of art and science, system aesthetics was a precedent for what might be described as the emergence of an ecosystem aesthetics within contemporary art and design today.     

ADMINISTRATIVE DEFINITIONS OF ARTISTS IN THE NORDIC MODEL OF STATE SUPPORT FOR ARTISTS

This article considers the role of public arts policy in producing societal definitions for “art” and “artists”. It examines administrative definitions generated and used by the Nordic system of state support for artists and reflected in its administrative categories and structures of decision‐making. Using the concepts of “artistic field” and “artistic classification system” as starting points, the article focuses on the regulated and institutionalized interaction of the state and artistic fields in decision making, and on the administrative categories emerging from this interaction. Through this interaction, professional and administrative definitions of “art” and “artist” are closely intertwined in the four countries discussed. The administrative categories examined show considerable variation between the countries related to differences in the nature of this interaction. The definition power involved in state support for artists is related to the nature of this interaction, as well as to such factors as the legitimating arguments, objectives and criteria for the support.     

The participation myth

Policy rhetoric around strategies to and the value of increasing participation in the arts has been well documented internationally over more than a decade. But in the UK, which is the focus for this article, targets to increase participation have been consistently missed and there remains a direct correlation between those taking part in cultural activity and their socio-economic status. The starting point for this article is to examine the barriers to increasing participation in the arts and question the way that such policy has been implemented within the English context, which may have relevance for policy-making in other countries. What is demonstrated is that policy implementation is influenced by vested interest of those in receipt of funding and that a narrow range of voices, from a powerful cultural elite, are involved in the decision-making in the arts. The article makes a case for widening the range of voices heard in decision-making in order to support both artistic practice and public engagement.     

试论博物馆艺术授权的结构模式与价值链

博物馆艺术授权是以博物馆藏品等所体现的文化艺术内涵为依托的授权标的物知识产权的授权体系,其发展路径和结构形式即为博物馆艺术授权的结构模式,分为直接授权模式、委托授权模式和综合授权模式三种。这一结构模式决定了其价值链的形成过程和最终形态,总体表现为由若干点、线、面组成的伞状结构的价值网络。     

The Art of Wounded Hope: Forced Migration,Prophecy and Aesth/Ethics

ABSTRACT

This paper constructs an analogy between art and prophecy, exploring and comparing their relationship to political change. It does so through considering arts-based responses to the contemporary forced migration context in conversation with the book of Jeremiah. Recognizing that the artistic – in the case of Jeremiah, the poetic – can be an important means of resistance for those experiencing exile and injustice, this paper delineates two key ways in which visual arts, poetry, music and theater are playing a prophetic role in relation to migration today. First, the arts can generate prophetic revelation, helping people to see more clearly and truthfully the pain and suffering experienced by forced migrants. Second, the arts can enliven prophetic imagination, helping people to visualize creatively how a world-in-migration could be at its best by offering glimpses of oneness and hope. The paper concludes by pointing out some ambiguities involved in engaging with the arts as a means of prophecy.     

The question of national identity and the institutionalisation of the visual arts in Grenada

ABSTRACT. This article argues for a close relationship between national identity and the institutionalisation of the visual arts in Grenada. Art, which is intrinsic to all humans, predates its institutionalisation: it is only institutionalised in societies with a strong sense of national identity. In order to explain the role of national identity in the formation of national art, the article begins by examining the period following World War II, when Grenada – still under British colonialism – was undergoing intense social and political changes. To understand these changes, the analysis of the stratification system is paramount. The article delineates three groups on the basis of the value systems developed historically: the elite, the masses and a small, growing middle class situated between these two groups. The works of three prominent Grenadian artists illustrate the argument that institutionalisation of art requires a strong sense of national identity, and through this process the artistic development of a society occurs. Furthermore, understanding this process requires a focus on the ways in which social and political groups or classes impeded the development of a national identity, preventing the institutionalisation of the arts.     

AN “UNVERGLEICHBARER LIEBHABER”

This essay deals with the Dutch art dealer and diplomat in Swedish service Peter Spierinck (c.1595–1652), discussing his involvements in the arts and in politics as well as his ability to let a political career gain from artistic endeavours, and vice versa. More than most of his fellow‐agents, Spierinck understood the versatility of art, which could be used as a diplomatic currency, as a pretext for illegal communications, and as an instrument in one's personal program. The article examines this relation between politics and art, both in Spierinck's life and in early modern times in general.     

L'art au temps des fractales

Fractals, as a mathematical concept, made their way into many scientific fields, but have also inspired artistic creations, in particular the plastic arts. The art exhibition «Fractal Time» gives us the opportunity to analyze the link between «art under fractalism» and mathematics. Metamorphoses of the concept, as it goes further its original field, provide us information on the relation between its initial theoretical ground and its additional esthetical meaning. We propose to distinguish, according to a criterion of theorical but non esthetical distance, three ways of derivation for «fractalism»: technical derivation, esthetical actualization and ideological actualization. *** DIRECT SUPPORT *** A01KB003 00010