Heritage-making and the dilemma of multivocality in South Africa: a case of Wildebeest Kuil

Heritage-making is discussed in this paper as it manifests in the South African museum space, specifically that of the Wildebeest Kuil Rock Art Tourism Centre in South Africa’s Northern Cape. This is an archaeologically rich site with the histories of diverse peoples having left impressions on the landscape. It is a relevant microcosm of South Africa’s past fraught with contending histories. The interpretive space at the tourism centre is an example of the hits and misses within the South African heritage landscape in terms of the practice of multivocality; that is, the co-existence of diverse perspectives and narratives. Discussing transformation and democratisation in the South African museum space, the paper highlights two main interpretive efforts at Wildebeest Kuil, the introductory film and the 31 Battalion military exhibition that show both the progress in decolonising the museum space as well as setbacks to that process.     

Cultural tourism between local and transnational identities: Jewish heritage in Syracuse,Italy

Abstract

This article focuses on the management of heritage and cultural tourism related to the complex identity of minority groups, where different components tend to produce different visions and practices. It highlights the impacts of globalized transnational networks and influences on political, cultural and religious identities and affiliations over long distances. In fact, diverse views, approaches, perceptions and representations may lead to disagreement and conflicts even within apparently compact ethnic or religious communities. The issues related to dissonant heritage management strategies and the related authorized heritage discourse, in terms of unbalanced power relations and diverging narratives, are considered. The theme of Jewish heritage tourism (J.H.T) is analysed, with a focus on the case of Syracuse, Italy. This historically cosmopolitan and multicultural city specializes in cultural tourism and tends to develop niche products, including J.H.T, in order to strengthen and diversify its international cultural destination status. Different components of the Jewish world, as well as non-Jewish stakeholders, practice different approaches to heritage tourism. Actors, discourses and reasons behind Jewish culture management and promotion will be highlighted and the reactions, perceptions and suggestions by the various stakeholders and groups involved will be portrayed, with the aim of contributing to the discussion about the complexity of niche heritage tourism processes in a multi-ethnic site.     

International Heritage Tourism in Rwanda: Paving Over the Past at the Musanze Caves

Through a case study of the Musanze Caves, this paper describes the impact of Rwanda’s heritage tourism industry on archaeological resources. The paper outlines Rwanda’s tourism industry and describes how it privileges ‘natural heritage’ above ‘cultural heritage’, a situation which is negatively impacting upon archaeological sites such as the Musanze Caves. To create the Musanze Caves tourism experience there has been significant non-archaeological excavation and construction in the caves, which has damaged regionally significant archaeological remains that date from 1000 CE to the present. Furthermore, the Musanze Caves tourism experience does not incorporate extant archaeological information into the presented narrative, which is instead based on ‘natural heritage’ and adventure tourism. This situation is damaging rare resources that might help construct new historical narratives to replace untenable colonial and pre-genocide ones, and is generally unhelpful in communicating the knowledge that we do have about the region’s history.     

Governance and cooperation in Euroregions: border tourism between Spain and Portugal

There are several obstacles to establish tourism governance policies in a border area and to improve the conceptualization of tourism in border territories transcending the transnational level, using territorial delimitation at Euroregional level. At borders, tourism usually works as a strategic policy tool to strengthen the regional image, shape common identity narratives and facilitate interactions, becoming these regions, nowadays, challenges for the actors of the territory, representing a priority area for the application of territorial development strategies at local level and at the level of the European Union itself. A qualitative analysis was based on performed semistructured interviews with key tourism stakeholders. From the interviewee? perspective, cooperation should be achieved through cooperation agreements between the business sector and economic agents to develop natural, cultural and heritage resources.     

Digitisation,digital interaction and social media: embedded barriers to democratic heritage

Abstract

The democratisation of heritage through digital access is a well-documented aspiration. It has included innovative ways to manage interpretation, express heritage values, and create experiences through the ‘decoding’ of heritage. This decoding of heritage becomes democratised, more polyvocal than didactic exhibitions, and less dependent on experts. However, the decision of what ‘heritage’ is and what is commissioned for digitisation (the encoding) is not necessarily a part of this democratisation. This paper will consider how digitisation reinforces the Authorised Heritage Discourse through the lens of Stephen Lukes’ three (increasingly subtle) dimensions of power: conflict resolution, control of expression and shaping of preferences. All three dimensions have an impact on how public values are represented in heritage contexts, but the introduction of digitisation requires more resources, expertise and training within established professional discourse. Social media may have a positive impact on the first two dimensions, but can reinforce hegemony. Alternatives are subject to epistemic populism. The role of digitisation and social media in the democratisation of heritage needs to be better understood. Questions regarding the nature and process of digital interaction, in terms of whose heritage is accessible, affect the very issues of democratisation digitisation appears to promote.     

The reinvention of terroir in Danish food place promotion

ABSTRACT

This paper conceptualizes place branding narratives that mobilize local food and contemporary gastronomic trends by revisiting the notion of terroir (taste of place) as a strategic marketing asset. In particular, it explores how rural tourism destinations with little or no gastronomic heritage exploit the discourses of New Nordic Food to create a distinct sense of place. An extensive review of the literature identifies two conservationist strategies by which terroir narratives are constructed (accreditation and patrimonialization), neither of which fully captures the particular rhetorical approaches shaping the Nordic terroir. Drawing on empirical illustrations from Danish rural destinations, the paper argues that terroir can be reproduced and invented through manipulative rhetorical approaches and identifies two novel, transformational strategies framing terroir narratives (exoticizing and enterprising). The paper contributes with a conceptual model conceived through a unique combination of place-specific (typicality) themes and market-specific ideologies, which has the explanatory power to distinguish Nordic terroir narratives from earlier articulations of taste of place.     

Chubut,Argentina: a contested Welsh ‘first-place’

Abstract

In an attempt to escape British hegemony, the Welsh established a Patagonian colony in 1865, in what is now the Chubut Province of Argentina. The historical struggles the immigrants faced upon settling the land are rooted in the landscape and commemorated in different versions of Patagonian regional history through provincial museum narratives that serve as a method of solidifying Welshness in Chubut. Contemporarily, the local tourism industry constructs the Welsh as the first settlers in the region, while minimally representing predecessor groups like the indigenous communities or Spanish colonials. Curiously, the representation of these other heritage communities throughout heritage displays actually serves to bolster the Welsh ‘first-place’ claims over the region. These tensions are seen throughout community-based museums in the region that assert a locally rooted hybrid identity by acknowledging local historical diversity, while simultaneously recalling and emphasising the [Welsh] homeland heritage. This paper explores how ‘first-places’ can be a source of symbolic conflict, while simultaneously serving as a dynamic, heritage construction mechanism. This research investigates how the Welsh diaspora negotiates its identity through the mobilisation of heritage, to make claims about the Chubut Province as a symbolic Welsh first-place, as well as broader Argentine heritage.     

A vernacular way of “safeguarding” intangible heritage: the fall and rise of rituals in Gouliang Miao village

This paper documents a vernacular method of interpreting and safeguarding intangible heritage in an ethnic Miao village in China. Tracing the conflicting discourses of ritual in different stages of the past and the present, it shows how ritual practices were transformed by imperial Qing officials in the mid-nineteenth century, demonised and denounced as feudal superstition during the Cultural Revolution (1966–1976), exploited as cultural resources for ethnic tourism since the early twentieth century and involved in the evaluation system of intangible cultural heritage in the twenty-first century. Based on ethnographic materials collected in 2008 and 2009, this paper argues that it is the inherited vernacular narratives and ritual performances that are negotiating with the state’s constant effort of shaping the ritual through various discourses, constructing the meaning of inheritance and safeguarding the intangible heritage within the community.     

我国世界遗产地的旅游研究进展及展望

"遗产旅游"作为一种世界观现象已经成为人类求取与外部世界高度和谐的有效形式之一,成为高质量回归自然、回归历史的必然性的社会生活组成部分。文章综述了我国世界遗产地旅游研究的现状,提出在以后的研究中应加强我国世界遗产地的旅游发展理论、旅游价值分析与开发模式、旅游发展中的利益相关者、旅游营销、利用信息技术保护遗产资源、旅游研究的定量系统动力学模型等方面的研究。     

遗产认同:概念、内涵与研究路径

本文从遗产产生、发展及其遗产本质属性特征的视角提出了遗产认同的概念,并从“遗产身份”和“遗产认同”两个角度解释了遗产认同的内涵,即前者强调遗产的客观属性,后者强调主体对遗产的认知。在此基础上,根据遗产与认同的四种交叉关系,作者提出了遗产认同相应的研究路径,即从时间视角的遗产化过程分析每个阶段的遗产认同;以尺度的视角从表征层面的空间身份和文化身份特征理解遗产认同;从非表征层面的遗产实践分析相关者如何通过具体行动表征和重构自己的身份认同。遗产认同概念的提出与研究不仅可能丰富新文化地理学的景观研究理论,也为遗产旅游地治理提供理论借鉴,未来还需对遗产认同与遗产保护利用关系做进一步探讨。     

Assessing Umm el-Jimal’s Potential for Heritage Tourism

The quality of Jordan’s archaeological heritage resource for tourism is widely acknowledged, but heritage authorities have hardly begun to explore and develop their tourism potential. Nonetheless, the tourism industry in Jordan is a leading activity for the economy countrywide. Jordan’s tourism and heritage management have undergone quiet and basic improvement in recent years. This paper seeks to assess the heritage tourism potential of the archaeological site of Umm el-Jimal. It addresses the question of what potentials and values the site possesses, and what obstacles heritage and tourism management need to tackle to enable its development. To achieve this, current heritage practice in the management of the archaeological site of Umm el-Jimal is investigated. The methodology employed by the researchers comprised an assortment of research techniques including meetings, consultations, interviews, surveys, observation, alongside a literature review on various related topics and heritage management studies. The analysis of the study revealed that Umm el-Jimal has substantial heritage tourism potential and diversified values that have not yet been utilized due to the presence of a variety of hindering factors. Primarily, these are lack of tourist facilities, a backlog of heritage conservation and insufficient methods of interpretation and presentation. Combined, these factors hold back heritage tourism development of the site. Finally, it is recommended that the collaboration between the different interested parties at both public and private levels with the diverse stakeholders such as local people, private sector is imperative to make use of the heritage tourism potential of the site and alleviate the obstacles to successful development.     

我国遗产旅游开发的问题、误区及对策研究 --关于"世遗门票上涨"的思考

超载开发与资金匮乏是困扰我国遗产旅游开发的两大主要问题,也是保护与发展所争论的焦点。北京六大世遗门票上涨事件引发了全国各遗产景区的连锁反应,凸显了我国遗产旅游市场的非理性运作,也揭示了部分开发者对资源与产品的认识误区。本文以此为切入点,从经济学的角度分析了单一的票价调控机制在调节人流和增收资金两方面的局限性,并建议从提高认识、多渠道融资、多手段调节及深化公众参与制度等四方面来探索遗产旅游开发问题的解决之道。     

Mooring subjects of heritage: proprioceptive emplacement at Head-Smashed-In Buffalo Jump

This article examines how visitors to Head-Smashed-In Buffalo Jump (HSIBJ) in Fort Macleod, Alberta, are physically and affectively situated within an immersive heritage landscape. A designated UNESCO World Heritage Site, HSIBJ is inextricably tied to regional Blackfoot and settler-colonial histories, as well as the tensions that emerge between the two. HSIBJ’s Interpretive Centre is organised to plunge audiences inside the ‘live’ archaeological scene and an evocative heritage landscape. It does so through technologies, including motion-triggered projections, which locate and secure visitors within official national – and universal – heritage narratives. The central argument of this article is that HSIBJ’s Interpretive Centre beckons subjects of heritage through proprioception, the awareness of the body’s position in and movement through space. Extending beyond the physiological sensation of one’s own body, proprioception also works alongside the two other substantiating buttresses of archaeology and heritage to provide a gravitational ground upon which the visitor is located and their subjectivity confirmed. Proprioceptive grounding emplaces a body within an expanded and ‘ancient’ narratology of nation, and in this way, also becomes the mechanism through which exogenous settlers assuage anxieties about their latecoming status.     

态度与价值:遗产旅游体验模式探析——以苏州平江历史文化街区为例

"遗产资本化"(Heritagization)是遗产被用于实现特定目标的社会进程,是遗产旅游的核心,遗产旅游开发是遗产资本化的当代形式,遗产旅游开发的直接目标即向公众提供真实性的遗产体验。本文结合苏州平江历史文化街区的旅游产品开发案例,根据对社交媒体(Social Media)中旅游博客(Blog)原创文本的内容分析(Content Analysis,CA)和语义网络分析(Semantic Network Analysis,SNA),挖掘旅游者对案例遗产旅游地的个人态度和价值认知情况,进而提出一个由旅游者对遗产的个人态度及其遗产价值认知所构成的遗产旅游体验开发框架,勾勒出文化遗产旅游开发的战略导向。     

Mobility and modernity in Luang Prabang,Laos: re-thinking heritage and tourism

Numerous studies of tourism in Luang Prabang World Heritage site in Lao Peoples’ Democratic Republic are critical of the perceived impacts on heritage values of the city. Criticisms relate to the incursion of new buildings into the historic core, the loss of older dwellings, increases in foreigners renting and restoring properties as guest houses and restaurants and the movement of locals out of the historic core. Other criticisms relate to the effects on community support for the monastic communities that create the sacred and ritual geography of the city, the loss of community diversity within the World Heritage boundaries and increasing uniformity as the development of tourism continues apace. While our research does not challenge these observations it raises questions about the type of analyses and conclusions reached. Too often ‘heritage’, ‘tourism’ and ‘community’ are considered self-evident and bounded entities, with tourism something faintly alien that causes disruption to the urban fabric of Luang Prabang and, consequently, to the values for which it was inscribed. We propose a different way of conceptualising the relationship between heritage, community and tourism by examining the interaction between global, regional and local mobilities in the context of globalisation and under the aegis of modernity.     

‘No more road to walk’: cultures of heritage and leprosariums in Singapore and Malaysia

This paper examines how the state, social activists and former sufferers of leprosy participate in an international heritage discourse and how they construct the history of leprosy in contemporary Singapore and Malaysia. This paper finds both dissonances but also convergences between these different interests. The emergence of such entangled narratives is taking place at a time when the leprosariums are threatened by redevelopment and while social activists are calling for their conservation as heritage sites. The paper finds that both the state and social activists, in different ways, have selectively appropriated the history of leprosy to fit an international heritage discourse. Meanwhile aspects of that history, which are deemed incompatible, are discarded to fall in between the cracks of the discourse. By contrast, the oral history accounts of the leprosariums’ residents, as a possible source for intangible and radical heritage, are ambivalent about the sites’ heritage values. They reveal that while many residents reject the heritage discourse that seeks to save their homes from demolition, others have created a unique culture of heritage that appropriates the international discourse, but also expresses their own needs and perspectives. Cultures of heritage are, however, themselves fluid and liable to change like the memories on which they are based.     

Heritage,Tourism and Museums: the case of the North Atlantic islands of Skye,Scotland and Prince Edward Island,Canada

Heritage tourism, and the products and experiences related to it, represent a growing attraction in international tourism and the museum is a potential partner in the development of heritage activities for tourists. This paper explores the relationship between tourism and museums and analyses their roles in relation to heritage. It recognises that the shared characteristics of tourism and museums provide a basis for the two to work together in the development of heritage tourism. This exploration is illustrated by the comparison of case studies of legislated museum provision and their relation to tourism on two North Atlantic islands. In conclusion, the paper argues that while in some cases museums may be seen as somewhat reluctant partners in the process of heritage tourism they are in fact constrained by traditional roles and responsibilities and influenced by both differing jurisdictional contexts and views as to their functions.     

Heritage Tourism, Identity and Development in Peru

In this paper the linkages between archaeology, identity, and tourism in Peru are discussed in the context of economic and social development. The role of archaeologists in the heritage process (patrimonialización) is shown to transcend the production of narratives and destinations pivotal to the touristic experience. Engagements beyond the material remains of the pre-Colonial past have been hampered by the complex role of the indigenous in the national mythology, as much as by the perceived mandate of the discipline. Promise and pitfalls of ethical practices leading to locally grounded strategies are explored in two case studies.     

Understanding Cultural History Using Ground-Penetrating Radar Mapping of Unmarked Graves in the Mapoon Mission Cemetery, Western Cape York, Queensland, Australia

The Mapoon Mission Cemetery in Cape York, Queensland contains unmarked pre-contact burials with potential national heritage values, despite a lack of formal recognition and protection through State and National heritage listings. Ground-penetrating radar (GPR) showed great potential as a non-intrusive technique to identify over 120 potential unmarked graves and understand mortuary practices at the Cemetery. When integrated with written and oral histories, such information provided new insights into the cultural history of this region, particularly the continuity of Aboriginal occupation and changes in mortuary practices since the establishment of the Mapoon Mission.