Social Values and Rock Art Tourism: An Ethnographic Study of the Huashan Rock Art Area (China)

The rapid expansion of cultural tourism has led to increased numbers of visitors to rock art sites throughout the world. The rise of rock art tourism has affected not only the preservation of rock art sites, but also the social values attributed to the sites by communities in the immediate vicinity. Social values refer to the social and cultural meanings that a place of heritage holds for a particular community. This article aims to discuss the influence of tourism on the social values that uphold local communities’ emotional attachment to rock art heritage, using the Huashan rock art area in China as a case study. Zuojiang Huashan Rock Art Cultural Landscape is the first rock art heritage in China proposed to be inscribed on the UNESCO World Heritage List and officially obtained World Heritage Status in July 2016. This article argues that many of the changes generated by the endeavour towards tourism promotion by the authorities in their pursuit of World Heritage designation have contributed to the reinforcement of the social values under discussion. However, negative feelings among the communities in response to the undesired consequences of the designation campaign might have resulted in the attenuation of such values. The ultimate goal of the research is to prompt further reflection on existing rock art heritage management mechanisms both in China and worldwide.     

Towards a holistic approach to heritage values: a multidisciplinary and cosmopolitan approach

ABSTRACT

In this paper, we explore the ‘Preservation/Heritage Values/Management’ triptych, and we propose a new method for addressing the values attributed to cultural heritage sites. Combining multidisciplinary and cosmopolitan approaches, we propose a way of moving beyond the traditional lens of assessing significance within the imposed categorical framework of ‘aesthetic, historic, scientific, social or spiritual values’. We provide an example of our new approach through a worked case study in the Maloti-Drakensberg Park World Heritage Site (South African section). Our case study concerns the values associated with the world famous San (Bushman) rock art of this mountain area. Through a thematic analysis of data collected in this area from 2009 to 2017, six cross-cultural interest points are identified and are discussed. Building upon the history of values-based heritage management, we argue that our multidisciplinary and cosmopolitan method is transferable and can be applied to heritage sites around the world. It can facilitate the construction of heritage management plans that are more in tune with local actors and that will therefore prove to be more effective and sustainable.     

Rock Art Between Preservation,Research and Sustainable Development—a Perspective from Southern Ethiopia

This paper focuses on southern Ethiopia, along the outer rim of the Rift Valley and not far from the Kenyan border, in an area forming part of a larger region known as a cradle of humankind. However, it also hosts a diverse Holocene rock art heritage, which is still underestimated and underdocumented. Paintings and engravings are widespread in the region, both in rock shelters and open-air sites, often located in remote areas currently inhabited by communities belonging to different ethnic groups. The aim of this paper is to present the first results of a new project in the area around Yabelo, within the broader framework of rock art research in East Africa, integrating archaeological research, preservation and heritage management with a relevant involvement of local communities. The outstanding cultural importance of these contexts offers new prospects for both scholarly research and sustainable development. The recording and study of the artworks is underway, using digital technologies that guarantee a high standard of accuracy of the documentation and non-invasive recording methods. This provides important insights for reconstructing cultural dynamics in the area between the final Pleistocene and onset of the Holocene. Moreover, the focus on rock art makes it possible to enhance local knowledge, increasing the awareness of local communities, with a significant impact on the preservation of this fragile heritage and the development of local, sustainable tourism projects. Differently from other archaeological features, rock art can have a more immediate attractiveness for contemporary observers, in terms of the apparent immediacy of the images and their emotional impact, raising awareness of cultural heritage and fostering major involvement in its preservation.     

Digital Technology and a Community Framework for Heritage Rock Art Tourism,Makgabeng Plateau,South Africa

Using digital technologies in the process of collecting and documenting oral heritage allows previously marginalised voices to feed into heritage and historical narratives for rock art heritage tourism. Literary heritage narratives have tended to dominate the dissemination of information on African heritage, whereas African cosmologies and oral traditions are the intangible values of place that attract visitors to heritage sites. In the Makgabeng, oral heritage narrated through stories, songs, dances and poetry and collected using digital technologies will help preserve African values threatened by the onslaught of Western ones, especially through written European languages and social media. The Makgabeng Community Rock Art Project re-values the role of elders in sustainability of heritage tourism initiatives and the integration of a community structure as a sustainable “ready-made” framework to heritage management in Africa.     

Heritage Management and Interpretation: Challenges to Heritage Site-Based Values,Reflections from the Heritage Site of Umm Qais,Jordan

The management of archaeological heritage is complex and problematic for site identity and local culture. Inattention to the array of values of heritage sites leads to the supremacy of a number of them and provides a controversy story of the archaeological site in question. Any heritage management and interpretation effort should correctly identify the different values of the site. Indeed, there is a need to manage and interpret the sites in a way to address the connection between the sites-based values and the associated and surrounding features. In current heritage management practice, values and values-based management are considered to be one of the most important approaches for the management of archaeological heritage. This study aims to understand how the values of the archaeological site of Umm Qais in northern Jordan can be adequately managed as both a natural and cultural landscape. At issue are conflicting views over the different values, their meaning and their uses by the different stakeholders. This research focuses on the ways in which these values are managed and interpreted to the public and whether it is done properly and in a fair manner. The fieldwork study led to a more complex understanding of how conflicting perceptions of values of Umm Qais as a national heritage site by the different stakeholders have affected implementation of management and interpretation projects. The results presented here indicate that the heritage management approach from the case study of Umm Qais focuses specifically on values associated with the physical archaeological aspect of the site, while those associated with the historic neighborhood of the site are neglected. The interpretation of the site has frequently focused on certain aspects of values at the expense of others. Information and insights gained from this study and specific suggestions for changing approaches are considered with regard to potential impacts on the management of the archaeological site and with regard to the public in general.     

Assessing the Stability and Sustainability of Rock Art Sites: Insight from Southwestern Arizona

In light of global trends in human population growth and urbanization, burgeoning cultural heritage tourism industries, and climate change, cultural heritage places in nearly every corner of the world are significantly threatened, and will remain so into the foreseeable future. Rock art sites are some of the most imperiled, with their exposed contexts posing unique challenges to conservation. Consequently, effective management of publically accessible rock art sites necessitates a sustainable approach that weighs visitation in regard to cultural significance and site stability. This essay integrates rock art stability and sustainability assessment methodologies at the Painted Rock Petroglyph Site in southwestern Arizona. The study specifically applies the Rock Art Stability Index (RASI) to evaluate the natural and anthropogenic weathering forces impacting the site, and the Heritage Asset Sensitivity Gauge (HASG) to assess site sustainability under existing management practices in relation to current and forecasted rates of visitation. A spatial analysis of aggregated RASI data shows that visitor foot traffic has had some of the most profound impacts to the petroglyphs. Unrestricted access to the site area is also highly correlated with the presence and location of vandalism and graffiti, and visitor-related trampling has adversely affected the site’s surface artifact assemblage. Application of the HASG projects that, while existing management practices are fairly sustainable, they become less so under forecasted increases in visitation. Further, the HASG appraises the site’s cultural significance as outweighing its market appeal, indicating management efforts should prioritize conservation over tourism-related development.     

The Rock Art of the Matobo Hills World Heritage Area,Zimbabwe: Management and Use,c 1800 to 2016

The Matobo Hills World Heritage Area in southern Zimbabwe is an acknowledged treasure trove of rock art sites. Despite a century of research and management, there remains much to be done to conserve these sites for future generations. Following a chronological approach, this paper reviews a century of research and conservation efforts, detailing various strategies and achievements by individuals, government agencies, and affiliated organisations. Zimbabwe’s recent economic collapse and ‘land reform’ programme had fundamental impacts on the appreciation and protection of the rock art sites by tourists, local communities, international organisations and government agencies, all of which are explored. The article ends with brief suggestions on how to potentially improve and expand the management of rock art in the Matobo Hills area.     

Archaeological Ethnography,Heritage Management,and Community Archaeology: A Pragmatic Approach from Crete

This article examines the introduction of archaeological ethnography as an approach to establish positioned research and bring context-specific and reflexive considerations into community archaeology projects. It considers recent critiques of heritage management in archaeology and the role of archaeologists as experts in it, contending that smaller and less prominent sites exist in different contexts and pose different problems than large-scale projects usually addressed in the literature. We describe how the ‘Three Peak Sanctuaries of Central Crete’ project, investigating prehistoric Minoan ritual sites, involves communities and stakeholders and what demands the latter pose on experts in the field. Archaeological work is always already implicated in local development projects which create and reproduce power hierarchies. It is therefore important that archaeologists maintain their critical distance from official heritage discourses, as they are materialized in development programmes, while at the same time engaging with local expectations and power struggles; they also have to critically address and position their own assumptions. We use examples from our community archaeology project to propose that these goals can be reached through archaeological ethnographic fieldwork that should precede any archaeological project to inform its methodological decisions, engage stakeholders, and collaboratively shape heritage management strategies.     

Embracing diversity,correcting inequalities: towards a new global governance for the UNESCO World Heritage

This paper addresses imbalances affecting world heritage sites in terms of how well conserved they are and what resources are available for their valorisation. The authors propose a policy mechanism of global governance divided into three steps. The first is a tax mechanism based on collecting resources from tourist activities and redistributing these resources at a regional level. The second step is meant to ensure an objective approach to measuring the needs and risk value of world heritage sites. The third step consists in using valorisation strategies to generate new economic resources, in particular from cultural tourism. The authors proposal is a contribution to the growing literature on UNESCO world heritage sites which helps ground the approach to decision making adopted to raise funds for conservation.     

Burning Images: A Critical Review of Rock Art Conservation in Zimbabwe

Rock art is the most easily accessible of archaeological material. In Zimbabwe, there are thousands of sites, mostly in open-air environments which can be accessed and enjoyed by many people without any restrictions. Yet, rock art is also easily damaged and therefore requires conservation. Social, political and economic challenges in the last two decades have had profound effects on the conservation status of this particular cultural heritage. This paper examines the state of conservation of rock art, conservation approaches and challenges in Zimbabwe. It also discusses possible solutions especially as the country is making frantic efforts at international re-engagement. The story of rock art conservation in Zimbabwe is similar to what is happening in many neighbouring developing countries such as Kenya, Uganda and South Africa. Therefore, the discussion in this paper also informs on general issues in rock art management and conservation in Africa.     

Promotion of a neglected heritage at Stone Age sites in the Western Cape,South Africa

Abstract

All archaeological sites in South Africa are protected in terms of the National Monuments Act, yet some have been badly damaged by vandals, unauthorized collectors and the effects of natural and anthropogenic erosion. In an effort to minimize such damage, the policy in the past has been either to restrict access or to keep a low profile, in relation both to rock art and excavated sites. Coupled with the fact that, in the past, the precolonial period has not been included in school history curricula, this policy has had a negative effect. South Africans generally have a limited knowledge of the results of research on rock art and archaeology and are not aware of the legislation. Furthermore, there is no infrastructure and no market for promoting such sites for tourism. The National Monuments Council has identified the need for public education in this field within a broader goal of promoting a common heritage for all South Africans in this time of political change. Three examples of recent active intervention are given in this paper. Stone Age living sites at Nelson Bay Cave and Matjes River rock shelter have been developed as local attractions, and protective conservation measures have been put into practice at rock art sites that are open to the public in the Western Cape.     

Heritage designation and scale: a World Heritage case study of the Ningaloo Coast

As heritage research has engaged with a greater plurality of heritage practices, scale has emerged as an important concept in Heritage Studies, albeit relatively narrowly defined as hierarchical levels (household, local, national, etcetera). This paper argues for a definition of scale in heritage research that incorporates size (geographical scale), level (vertical scale) and relation (an understanding that scale is constituted through dynamic relationships in specific contexts). The paper utilises this definition of scale to analyse heritage designation first through consideration of changing World Heritage processes, and then through a case study of the world heritage designation of the Ningaloo Coast region in Western Australia. Three key findings are: both scale and heritage gain appeal because they are abstractions, and gain definition through the spatial politics of interrelationships within specific situations; the spatial politics of heritage designation comes into focus through attention to those configurations of size, level and relation that are invoked and enabled in heritage processes; and researchers choice to analyse or ignore particular scales and scalar politics are political decisions. Utilising scale as size, level and relation enables analyses that move beyond heritage to the spatial politics through which all heritage is constituted.     

生态旅游与世界遗产教育策略拟定之研究

世界遗产促进了旅游,旅游带来了发展.然而,不当的旅游行为也破坏和污染了遗产地独特的环境,对当地的资源构成了威胁,降低了遗产地的特色.因此实施可持续发展策略是世界遗产旅游的必需选择.世界遗产教育有助于促使人们保护世界遗产地生态系统的完整性、尊重当地社区的文化,并使当地居民积极分享社会和经济利益.本文将生态旅游作为世界遗产旅游的一种可持续发展方式,并将生态旅游计划制定的相关权益关系人,依照其影响力和重要性分群,根据每一个分群的特性,拟定生态旅游与世界遗产教育策略,让这些权益关系人了解世界遗产的相关知识和保护世界遗产的重要性,进而唤醒他们对于遗产保育的积极性,从而制定出最佳的生态旅游计划.     

Removal of Rock Art Affected by the Raising of the Clanwilliam Dam Wall,Western Cape Province,South Africa: Techniques and Procedures

The commissioning by South Africa’s Department of Water and Sanitation of a new and higher wall for the Clanwilliam Dam will increase dam storage and provide additional water for emerging and existing commercial farmers. But there is a cost to South African heritage. The raising of the wall will flood 27 rock art sites as well as other archaeological and historical resources. In partial mitigation of this impact on heritage the removal of particular pieces of rock art was approved by Heritage Western Cape, the provincial heritage agency. This report focuses on the removal process and techniques used to cut out three pieces of rock art under the management of PGS Heritage between 18 April 2016 and 7 May 2016 from the sites designated CDE02 and CDW10. Publication of the techniques used and the procedures followed will add to the sparse literature on rock art removal and increase the accessibility and availability of information about the removed stones.     

Aspects of Archaeological Heritage in the Cultural Landscapes of Western Anatolia

Throughout the course of time, environments built within landscapes have been transformed into conserved archaeological heritage sites through natural, but mostly anthropogenic, forces. Today, cultural heritage is the product of visual and spatial features of architectural material and landscapes created through conservation, but also through social and economical needs and interests. In Western Anatolia, archaeological heritage sites with ecologically rich areas, countryside, coastlines and seascapes are the most essential visual, spatial and structural features of cultural (historical) landscapes. Moreover, western Anatolian landscapes have retained their authentic character regarding intangible cultural diversity, ecology, rural traditional systems and agricultural practices. However, rapid changes and developments due to urbanisation and mass tourism have made their impacts on cultural historical landscapes in recent years. In this paper, an attempt is made to explore the cultural heritage within the evolution of cultural archaeological landscapes in Western Anatolia and to propose a sustainable approach for development and conservation options for cultural heritage and their landscapes.     

The management of World Heritage sites in remote areas: The Sierra de San Francisco,Baja California,Mexico

Abstract

The long-term management of sites that are far removed from population centres taxes the resources of heritage agencies. The Sierra de San Francisco in the Baja California peninsula of northwest Mexico is a remote area containing outstanding rock art sites that are inscribed on UNESCO's World Heritage List. Through a collaboration between four Federal, State and nonprofit organizations, a new management plan for the sites has been implemented, using a participatory model involving all interest groups. The paper summarizes the background to the plan, the problems that made it necessary and the process used to develop it. It describes the new visitor management strategies now in force and the role of the Sierra's resident population in contributing to the success of the plan.     

Linking Heritage Preservation and Community Development: An Assessment of Grassroots Heritage Based Projects as Vehicles for Socio-Economic Development and Sustainable Heritage Preservation in Zimbabwe

This paper engages the practical aspects of linking heritage, in particular, archaeological heritage, with both individual and community economic development. In recent years, there has been growing realisation that culture, inclusive of cultural heritage, can be both a driver and an enabler of economic development, especially in developing countries. However, few documented examples demonstrate the validity of such arguments. The paper explores some practical examples of how, at the grassroots level, individuals and communities are attempting to exploit archaeological heritage sites as well as other cultural and natural heritage resources for income generation in Zimbabwe. The major thrust of the paper is to assess the manner of use and the viability of such ventures. Since the ability of archaeological heritage to generate revenue and support people around the sites has a direct effect on long-term survival of such heritage, ultimately, the paper contributes to the discourse on linking heritage and economic development as well as the theme of sustainable heritage preservation.     

World Heritage listing and changes of political values: a case study in West Lake Cultural Landscape in Hongzhou,China

World Heritage themes and frameworks, as well as the criteria for assessing the ‘outstanding universal values’ (OUV) of World Heritage sites, have been extensively criticised for being Eurocentric. Asia is a region of extraordinary levels of cultural, religious and ethnic diversity, which often comes into conflict with UNESCO understandings of heritage. Due to the influence of UNESCO, and the persuasiveness of the heritage discourses it authorises, Asian nations tend to utilise assessments and management ideologies that derive from a European viewpoint. This paper explores the changes in the political role of heritage during the process of World Heritage listing of a Chinese cultural heritage site, West Lake Cultural Landscape of Hangzhou. The study is based on three and a half months of fieldwork in Beijing, Shanghai and Hangzhou. Firstly, I examine how the government officials and experts formulated the nomination dossier, and explore their purposes in seeking World Heritage listing and their understanding of heritage. In addition, tensions between governments’ understanding of the values of the site and those of UNESCO and ICOMOS will be mapped. Secondly, I examine how the Chinese government used the World Heritage ‘brand’ and policies to construct national and local narratives during and after the World Heritage listing. In this paper, I argue that both national and local governments are quite cynical about the listing process, in that they not only recognise they are playing a game, but that the game is ‘played’ under Eurocentric rules and terms. They know some Chinese values do not fit into UNESCO’s conception of ‘outstanding universal value’ (OUV), and they have ‘edited out’ those Chinese values, which could not be explained to Western experts, and utilised the discourses of international policy and expertise. Ultimately, these values and ‘rules’ frame the management of the sites to some extent, as the Chinese government must not, in order to maintain the WH listing, deviate too much from the rules of the game.