Socialising tourism for social and ecological justice after COVID-19

Abstract

The COVID-19 pandemic of 2019–2020 has the potential to transform the tourism industry as well as the context in which it operates. This global crisis in which travel, tourism, hospitality and events have been shut down in many parts of the world, provides an opportunity to uncover the possibilities in this historic transformative moment. A critical tourism analysis of these events briefly uncovers the ways in which tourism has supported neoliberal injustices and exploitation. The COVID-19 pandemic crisis may offer a rare and invaluable opportunity to rethink and reset tourism toward a better pathway for the future. ‘Responsible’ approaches to tourism alone, however, will not offer sufficient capacity to enable such a reset. Instead, such a vision requires a community-centred tourism framework that redefines and reorients tourism based on the rights and interests of local communities and local peoples. Theoretically, such an approach includes a way tourism could be ‘socialised’ by being recentred on the public good. This is essential for tourism to be made accountable to social and ecological limits of the planet.     

Pandemics,transformations and tourism: be careful what you wish for

Abstract

Disease outbreaks and pandemics have long played a role in societal and economic change. However, the nature of such change is selective, meaning that it is sometimes minimal and, at other times, and change or transformation may be unexpected, potentially even reinforcing contemporary paradigms. A comprehensive overview of pandemics and their effects is provided. This is used to help contextualise the COVID-19 pandemic, its impact on tourism and government, industry and consumer response. Drawing on the available literature, factors that will affect tourism and destination recovery are then identified. Some measures will continue or even expand present growth orientations in tourism while others may contribute to sustainability. It is concluded that that the selective nature of the effects of COVID-19 and the measures to contain it may lead to reorientation of tourism in some cases, but in others will contribute to policies reflecting the selfish nationalism of some countries. However, the response to planetary limits and sustainable tourism requires a global approach. Despite clear evidence of this necessity, the possibility for a comprehensive transformation of the tourism system remains extremely limited without a fundamental transformation of the entire planet.     

Human flourishing,tourism transformation and COVID-19: a conceptual touchstone

Abstract

As the planet remains in the grips of COVID-19 and amidst enforced lockdowns and restrictions, and possibly the most profound economic downturn since the Great Depression, the resounding enquiry asks—what will the new normal look like? And, in much the same way, tourism aficionados, policy makers and communities are asking a similar question—what will the tourism landscape, and indeed the world, look like after the pandemic? As casualties from the crisis continue to fall by the wayside, the rethinking about what an emergent tourism industry might resemble is on in earnest. Many are hopeful that this wake-up call event is an opportunity to reshape tourism into a model that is more sustainable, inclusive and caring of the many stakeholders that rely on it. And some indicators, though not all, point in that direction. In line with this, the concept of ‘human flourishing’ offers merits as an alternative touchstone for evaluating the impacts of tourism on host communities. Human flourishing has a long genesis and its contemporary manifestation, pushed by COVID-19 and applied to travel and tourism, further expands the bounds of its application. Human flourishing has the potential to offer more nuanced sets of approaches by which the impact of tourism on host communities might be measured. The challenge remaining is how to develop robust indices to calibrate human flourishing policy successes.     

Transforming the (tourism) world for good and (re)generating the potential ‘new normal’

Abstract

With or without the global COVID-19 pandemic to promote and envision a meaningful and positive transformation of the planet in general, and tourism specifically, a wake-up call is long overdue. The 300-years old industrial and modern paradigm of ruthless and selfish exploitation of natural resources has separated us from nature and ultimately ourselves to such an extent that the crises of our economic, political, environmental, social and healthcare systems do not come at any surprise. Yet, in juxtaposition to (post)modern pessimistic views, the positive transmodern paradigm shift with its holistic perspectives and practices can be observed. Led by ‘the silent revolution’ of cultural creatives, new worlds are emerging, although still kept at the margins. ‘Transformative travel and tourism’ as an ever-growing trend, appears to be an important medium through which these cultural creatives reinvent themselves and the world they live in. Inner transformation is reflected in the outer world. New ways of being, knowing and doing in the world are emerging as conscious citizens, consumers, producers, travellers, entrepreneurs, and community leaders are calling and acting upon the necessary transformation towards the regenerative paradigm and regenerative economic systems. Based on the natural cycles of renewal and regeneration, this circular approach is underpinned by regenerative land practices. The vision of connecting regenerative agriculture and transformative tourism is offered to reset the global tourism system for good.     

Reset redux: possible evolutionary pathways towards the transformation of tourism in a COVID-19 world

Abstract

With international arrivals surpassing 1.5 billion for the first time in 2019 the long-term evolution of tourism demonstrates prolific path dependence with a decade of growth since the global financial crisis. This latest period of unfettered international tourism development has come to an abrupt end as the impact of COVID-19 has brought the sector to a near standstill. As the world grapples with the realities of the global pandemic there is an opportunity to rethink exactly what tourism will look like for the decades ahead. Key concepts in evolutionary economic geography, especially path dependence/creation and institutional inertia/innovation, show variations in pathways for travel and tourism in a COVID-19 world. A path that leads to transformation in tourism can be realized if sufficient institutional innovation occurs on both the demand and supply side of tourism that can foster the emergence of new paths. COVID-19 presents a once in a generation opportunity where the institutional pump is primed for transformation. Whether that leads to a radical transformation of the tourism sector remains to be seen, but the imprint it will leave on both the demand and supply of tourism will have long-term, incremental impacts for years to come and ultimately move us closer towards the transformation of tourism.     

Post COVID-19 ecological and social reset: moving away from capitalist growth models towards tourism as Buen Vivir

Abstract

Tourism has been one of the industries most highly affected by COVID-19. The COVID-19 global pandemic is an ‘unprecedented crisis’ and has exposed the pitfalls of a hyper consumption model of economic growth and development. The scale of immediate economic impacts of the COVID-19 pandemic has shattered the myth of ‘catch up development’ and ‘perpetual growth’. The Crisis has brought unintended degrowth, presenting opportunities for an economic and social ‘reset’. In terms of long-term thinking post COVID-19, it is time to change the parameters of how we imagine a trajectory going forward, to prefigure possibilities for contesting capitalist imperatives that ‘there is no alternative’. In relation to tourism, the pandemic provides an opportunity for reimaging tourism otherwise, away from exploitative models that disregard people, places, and the natural environment, and towards a tourism that has positive impacts. Non-western alternatives to neo-colonial and neoliberal capitalism, such the South American concept of ‘Buen Vivir’, can help us to shift priorities away from economic growth, towards greater social and environmental wellbeing, and meaningful human connections. Taking a Buen Vivir approach to tourism will continue the degrowth momentum, for transformative change in society within the earth’s physical limits. Yet Buen Vivir also redefines the parameters of how we understand ‘limits’. In limiting unsustainable practices in development and tourism, a focus on Buen Vivir actually creates growth in other areas, such as social and environmental wellbeing, and meaningful human connection. Buen Vivir can reorient the tourism industry towards localised tourism, and slow tourism because the principles of Buen Vivir require these alternatives to be small-scale, local and benefiting host communities as well as tourists to increase the wellbeing for all.     

Lessons from COVID-19 can prepare global tourism for the economic transformation needed to combat climate change

Abstract

The COVID-19 pandemic led to the cessation of almost all international travel in the first half of 2020. A return to pre-pandemic growth patterns will take time and depend on the depth and extent of the recession sparked by COVID-19. The recovery phase will overlap with global efforts to deal with the evolving climate crisis. For the tourism industry to thrive in a future world it must look beyond the temptation of adopting strategies based on a return to the pre-COVID-19 normal of the past and instead seek to understand how it should respond to the emerging transformation of the global economy to carbon neutrality. Many of the lessons that emerged from the pandemic can be applied to strategies to deal with climate change. Of most interest is the success of strategies such as “flattening the curve”. Application of similar strategies plus adoption of the circular economy model to wind back Green House Gas emissions will help avert the global environmental disaster that will occur if global temperatures continue to increase. These strategies point to what a future carbon-neutral economic production system might look like, the path to which could offer the tourism industry numerous opportunities to transform from the current model that favours a high resource consumption model to one that is environmentally friendly and resource neutral.     

Covid-19 is an unnatural disaster: Hope in revelatory moments of crisis

Abstract

The unfolding COVID-19 pandemic has closed borders, grounded planes, quarantined more than half of the world’s population, triggered anxiety en masse, and shaken global capitalism to its core. Scholars of the political ecology of disasters have sought to denaturalize so-called “natural” disasters by demonstrating their uneven consequences. Work in the political ecology of health similarly accounts for how risk of illness and disease are socio-economically mediated. While this scholarship has demonstrated the need to contextualize the unequal fallout from ecological and health disasters in ways that reveal the festering wounds of structural inequality, we know much less about how hope is cultivated in moments of crisis. The current revelatory moment of the COVID-19 pandemic offers an opportunity to find hope in the rubble through the deconstruction of framings of crisis as “error” and by homing in on the current and potential role of tourism to contribute to a more socially and environmentally just society. This reframing the pandemic as an "unnatural" disaster opens new debates at the intersection of tourism geographies and political ecologies of hope in revelatory moments of crisis.     

The COVID-19 crisis as an opportunity for escaping the unsustainable global tourism path

Abstract

The COVID-19 pandemic has halted mobility globally on an unprecedented scale, causing the neoliberal market mechanisms of global tourism to be severely disrupted. In turn, this situation is leading to the decline of certain mainstream business formats and, simultaneously, the emergence of others. Based on a review of recent crisis recovery processes, the tourism sector is likely to rebound from this sudden market shock, primarily because of various forms of government interventions. Nevertheless, although policymakers seek to strengthen the resilience of post-pandemic tourism, their subsidies and other initiatives serve to maintain a fundamentally flawed market logic. The crisis has, therefore, brought us to a fork in the road – giving us the perfect opportunity to select a new direction and move forward by adopting a more sustainable path. Specifically, COVID-19 offers public, private, and academic actors a unique opportunity to design and consolidate the transition towards a greener and more balanced tourism. Tourism scholars, for example, can take a leading role in this by redesigning their curriculum to prepare future industry leaders for a more responsible travel and tourism experience.     

COVID-19: from temporary de-globalisation to a re-discovery of tourism?

Abstract

The processes of globalisation and time-space compression, driven mainly by the neoliberal agenda and the advancement of various space-shrinking technologies, have markedly re-shaped the world over the last 75?years in an almost unchallenged manner. Amongst the most significant outcomes of these processes have been the popularisation of international travel and the accompanying global expansion of the tourism industry. As the first major force ever to effectively stop (or even reverse) globalisation and time-space compression, the COVID-19 outbreak has also put on hold the whole travel and tourism industry. In this respect, the tourism as we knew it just a few months ago has ceased to exist. Although the price the world is paying for this is enormous, the temporary processes of de-globalisation offer the tourism industry an unprecedented opportunity for a re-boot – an unrepeatable chance to re-develop in line with the tenets of sustainability and to do away with various ‘dark sides’ of tourism’s growth such as environmental degradation, economic exploitation or overcrowding. However, the path of re-development and transformation which the global tourism production system will follow once the COVID-19 crisis has been resolved is yet to be determined.     

Visitor Management,the Development of Sustainable Cultural Tourism and Local Community Participation at Chogha Zanbil,Iran

Abstract

Chogha Zanbil, an Elamite ziggurat and UNESCO World Heritage Site in Iran, has considerable potential as a cultural tourism destination but currently it receives a surprisingly small number of visitors. The site has seen a successful international conservation project over the past decade: now it needs a complete heritage strategy, which will give sufficient weight to developing sustainable tourism in a way that ensures the site's conservation, as well as its effective presentation to the public. This paper combines existing approaches to sustainable cultural development with primary research in Iran, including interviews with different stakeholders. It uses the Chogha Zanbil case study to suggest how visitor management strategies and cultural tourism can equip a site with the necessary tools to receive visitors and manage their impact while generating revenue for the site's maintenance and preservation. It also highlights the importance of local community participation in this process and provides examples of how local villagers can participate in, and benefit from, the development of sustainable cultural tourism at Chogha Zanbil.     

Regenerative tourism needs diverse economic practices

Abstract

Calls for a new relationship between tourism and capitalism have intensified as a result of COVID-19. The pandemic has exposed massive vulnerabilities in the tourism operating system, the effects of which have fallen unevenly across different groups and subsectors of tourism. Critics have been quick to point out capitalism’s emphasis on resource exploitation, growth and profit is to blame and that tourism destinations have never been encouraged to foster diverse economic practices which would enhance resilient communities and regenerative tourism. The diverse economies framework envisages the co-existence of capitalist, alternative capitalist and non-capitalist practices and provides a pathway to more resilient and regenerative tourism practices in tourism. Tourism industry cases are used to illustrate the innovation inherent in diverse economic practices (enterprise, exchange, labour, transactions, property etc.) and illustrate their natural resilience as a result. Post COVID-19, a regenerative tourism that incorporates diverse economic practices will guide tourism practices worldwide to withstand future exigencies.     

Reconnecting tourism after COVID-19: the paradox of alterity in tourism areas

Abstract

One of the transformations induced by the almost complete halt of tourism due to the COVID-19 pandemic has been a turning of the tourism sectors to a greater orientation towards their host communities. The enclavic tendencies of tourism areas, along with a multilayered approach to alterity gives insight into ongoing changes in the Quebec, Canada, tourism industry that have been enhanced by the COVID-19 pandemic. These changes points to a relinking of tourism to the needs of the host communities as part of a survival strategy in a time when there are no tourists, and could become, in the long run, a resilience strategy. On the other hand, there is a possibility of a reinforcement of the alterity and a further delinking of tourism in a “6?foot-tourism world” where sanitary safety would be at the core of a closed and controlled tourism development.     

“We can’t return to normal”: committing to tourism equity in the post-pandemic age

Abstract

Tourism transformation must bring an actionable focus on equity. A new normal openly recognizes the crises and tensions inhabiting tourism well before the COVID-19 pandemic along with the holistic and integrated nature of a pro-equity agenda. A resilient post-pandemic tourism must be more equitable and just, in terms of how it operates, its effects on people and place, and how we as scholars teach, study and publicly engage the travel industry—particularly in preparing its current and future leaders. A commitment to equity is about making specific changes in practices and decisions at multiple levels, along with growing a wider ethical framework. This pivot of a mindset requires us, as tourists, corporations, and educators to step away from a selfish perspective and critically change our perception and understanding of tourism to a truly equitable focus. Consequently, these actions force us to question the consumerism and capitalistic lens that has contributed to mass growth across the touristic landscape and instead, choose a system that fosters sustainable and equitable growth - which in turn, ‘slows down’ our ways of consuming the world around us - transforming our values and experiences of what tourism is and should be.     

The transformational festival as a subversive toolbox for a transformed tourism: lessons from Burning Man for a COVID-19 world

Abstract

Examining transformational festivals can offer conceptual resources for a transformation of tourism into a more responsible and sustainable practice. By thinking together two usually distinct scholarly treatments of “transformation”—those of transformational tourism and those of transformational festivals—the COVID-19 pandemic can itself also be treated as a spatiotemporal threshold for the transformation of the travel industry. This approach can also help deconstruct the mechanisms that sustain deleterious aspects of tourism’s guest-host divide. As borders reopen and mobility and recreation recommences, the capacity of transformational festivals—both within and beyond their highly porous time-spaces– to transform their participants offer lessons for the blurring, if not the outright obliteration of the demarcation between guests and hosts. The creative and pro-social responses of members of one such transformational festival culture—Burning Man– to this and past crises are presented as examples for how values such as participation and civic responsibility may help people overcome shared conditions of hardship, and support more sustainable tourism practices in the post-COVID-19 world. Such subversive inter-subjective inversions may bring the recognition, in-itself, and production, for-itself, of a shared humanity of co-creators and participants in not just ephemeral, but accretive transformational social and environmental projects.     

The novel spaces and power-geometries in tourism and hospitality after 2020 will belong to the ‘local’

Abstract

The global crisis we have experienced due to the COVID-19 pandemic emergency challenges our perception of the global and local context in which we live, travel, and work. This crisis has spread novel uncertainties and fears about the future of our world, but at the same time, it has also set the ground to rethink the future scenario of tourism and hospitality to bring about a potentially positive transformation after 2020. Such a scenario can be understood in light of the work of Doreen Massey and the pivotal theorisations on ‘space’ and ‘power-geometry’ she presented in her book For Space (2005). Massey conceives space as the product of multiple relations, networks, connections, as the dimension of multiplicity, the result of an ongoing making process, and in a mutually constitutive relationship with power. Interweaving Massey’s theorisations with a critical examination of the neoliberal capitalism approach to the conceptualization of space, the COVID-19 global crisis prompts us to rethink the space inside and outside of tourism and hospitality by re-focusing on the local dimension of our space as the only guarantee of our own wellbeing, safety, and security. While the global dimension seems more broken than ever, the urgency of belonging to the local is more and more evident. Hence, we propose a critical reflection on the implications of such a scenario in the space of tourism and hospitality, foreseeing a potentially positive transformation in terms of activation of local relations, networks, connections, and multiplicities able to open up such space to multiple novel functions designed not just for tourists and travelers but also for citizens.     

How should tourism education values be transformed after 2020?

Abstract

Values and axiology are necessary components for successful and meaningful tourism education and research. They especially need to be revisited in considering the future of higher education in a COVID-19 world. If transformation means to bring about a substantial change in a positive direction, then the COVID-19 pandemic might be a blessing in disguise for tourism higher education, as a substantial change has been due for quite some time. The transformative powers that education offers are seen in the individual through the internal and external transformations of learners. Higher education holds the promise of transforming society, but it is widely criticized for being too enmeshed in neoliberal values, which weakens it ability to productively equip students with capacities to transform the society they are entering. Education, both generally and more specifically tied to tourism higher education, requires a stronger awareness of lived values and aspirational values to transform how education is carried out. These include, for example, an emphasis on wellbeing indicators over revenue and tourist arrival numbers. All humans act and plan for their futures according to their lived values, but such values are hardly ever overtly acknowledged in research or in daily parlance. The COVID-19 pandemic is stirring up a new search for these lived values in a context where past formulas are failing on a global scale.     

A mindful shift: an opportunity for mindfulness-driven tourism in a post-pandemic world

Abstract

Many see the COVID-19 pandemic as a turning point for tourism, a chance to reflect on the pressing environmental and socio-economic concerns of the industry, and an opportunity to pinpoint a more desirable direction. However, for tourism to revive as a less impactful and more meaningful industry, more mindful consumers are needed to take factual benefits from the gravity of the current situation. Mindfulness as a practice of bringing a certain quality of attention to moment-by-moment experiences has become an important asset for individuals to cope with the problems of modern life. It is even seen as a significant driver of lifestyle change in Western societies, resulting in an increasing number of more conscious consumers and mindfulness-driven products and services. The COVID-19 pandemic is a wake-up call and opportunity for the tourism industry to embrace the mindfulness movement, trusting in its capacity to reflect on the current problems and to pave a new way forward towards more compassionate and meaningful tourism for both hosts and guests.     

Evolutionary economic geography: reflections from a sustainable tourism perspective

ABSTRACT

Evolutionary economic geography (EEG) is receiving increasing attention from tourism geographers with over 30 publications explicitly incorporating EEG into tourism between 2011 and 2016. Many of these contributions are conceptual, which is not surprising given the novelty of EEG within economic geography, in general, and tourism, in particular. However, a sizeable number of these are built on detailed case studies, using EEG as an analytical lens rather than as a conceptual point of departure. Thus, many tourism researchers have found that EEG has great potential for understanding change in tourism destinations. In this Research Frontiers paper I critically reflect on this early research of EEG in tourism geographies from a sustainable development perspective. In the cases presented, EEG offers a fresh understanding of two related challenges in each of two separate aspects of sustainable tourism development. First, pro-growth governance models can be disrupted by engaged local stakeholders in order to make tangible sustainability gains but these gains remain precarious over time as pro-growth governance models prove tenacious in the very long-term. Second, regional institutional legacies hamper new path emergence in two ways – through institutional inertia which keeps the region's focus on past success in other sectors and through the (possibly competing) institutional imperatives of the dominant and emerging tourism sub-sectors or sub-regions. These challenges are illustrated through two complementary Canadian cases drawn from the extant literature – the mass tourism destination of Niagara and the resort community of Whistler. I highlight how a sustainable tourism perspective can also help to critique EEG theory and empirics in line with other recent political economy critiques in economic geography. I conclude that sustainable tourism, at its best, is an established reflexive lens which will help to develop, validate, and challenge aspects of EEG theory within tourism studies, in particular, and economic geography, in general.     

From high-touch to high-tech: COVID-19 drives robotics adoption

Abstract

Global economic and social life has been severely challenged since the World Health Organization (WHO) declared the COVID-19 disease a pandemic. Travel, tourism and hospitality, in particular, has been massively impacted by the lockdowns used to maintain social distance to manage the disease. Robotics, artificial intelligence, and human-robot interactions have gained an increased presence to help manage the spread of COVID-19 in hospitals, airports, transportation systems, recreation and scenic areas, hotels, restaurants, and communities in general. Humanoid robots, autonomous vehicles, drones, and other intelligent robots are used in many different ways to reduce human contact and the potential spread of the SARS-CoV-2 virus, including delivering materials, disinfecting and sterilizing public spaces, detecting or measuring body temperature, providing safety or security, and comforting and entertaining patients. While controversial in the past due to concerns over job losses and data privacy, the adoption of robotics and artificial intelligence in travel and tourism will likely continue after the COVID-19 pandemic becomes less serious. Tourism scholars should seize this opportunity to develop robotic applications that enhance tourist experiences, the protection of natural and cultural resources, citizen participation in tourism development decision making, and the emergence of new ‘high-touch’ employment opportunities for travel, tourism and hospitality workers.