《达·芬奇密码》与“后福特式”生产

美国畅销小说《达·芬奇密码》在全球的热销不仅取决于小说自身“逼真性”的营造、新奇的情节,还依赖于小说“后福特式”生产的策略。在迎合了消费文化和“雅皮士”情趣的前提下,小说打了一场作品本身、电影及周边产品的“三维立体战”,依托网络、媒体、现代的传播方式极大地促进了小说文本的价值,从而使小说取得了极大的成功。     

Newman and his Audiences: 1825–1845

This article examines Newman's communication with others in a variety of modes. It suggests there was a deliberate underlying theme of preaching in whatever he did, not only from the pulpit, where his skills were famous, but in virtually all his other forms of discourse, from letter-writing to his setting up of the "retreat" at Littlemore. He used whatever means were available, including marketing and journalism as well as scholarly work, to bring a concept of public witness to his mission. His social life, as evidenced in his generally scrupulously kept appointments diaries, is analysed to demonstrate that it too was part of his holistic approach. The suggestion is that Newman was much more aggressive and publicly aware than is generally recognized and that he combined an intense personal internalizing with active public performance in a wide range of spheres.