International Trade Fairs and Global Buzz. Part II: Practices of Global Buzz

International trade fairs bring together agents from all over the world for a limited time period. They create a dense ecology of communication and information flows, referred to as “global buzz”. Global buzz associated with face-to-face (F2F) communication is extremely important for agents participating in these events as it generates access to developments occurring in different parts of the world. It helps to maintain and intensify existing networks, establish new networks or “trans-local pipelines” and support the development of shared attitudes and understandings. This paper aims to provide empirical evidence about the significance of global buzz in its manifold forms. Our research emphasizes the benefits that result from four sets of closely interrelated practices: (i) global knowledge exchange based on F2F interaction, (ii) exploration of market trends, (iii) problem solving and idea generation and (iv) network generation and pipeline-building in interpretative communities. The paper argues that practices of acquiring information, networking and dealing with competition differ substantially according to industry, firm and product characteristics. Our analysis of global buzz practices draws from more than 460 semi-structured interviews, which were conducted between 2004 and 2006 at seven national and international trade fairs in Frankfurt/Main, Hannover and Nürnberg, Germany.     

参展者在展会中的学习与创新——以中国国际工业博览会为例

以往研究大多仅将展会视为市场营销的平台.近期研究发现,展会已成为知识循环和知识创造的重要场所,对于产业创新升级具有重要作用.在系统梳理国外文献的基础上,根据“对象—行动—效果”三层路径模型,对参展者在展会中的学习与创新过程进行分析,并以中国国际工业博览会为案例,检验了该路径在我国的有效性.结果表明,展会可以从了解客户需求变化、发现新兴技术发展、把握行业总体趋势3个方面促进参展者的创新活动.具体来看,直接交谈与间接观察等交流方式,在面对客户、合作伙伴和竞争者等不同对象时的效果各异.     

Resituating Proximity and Knowledge Cross-fertilization in Clusters by Means of International Trade Fairs

This paper elaborates a proximity framework and provides empirical evidence of how knowledge cross-fertilization is instigated at international trade fairs (ITFs) and continued in a cluster network. This paper applies a case study method relying on social network analysis to explore the knowledge cross-fertilization initiated at ITFs and furthered at a Swedish cluster. The findings suggest that firms participating at ITFs translate and re-articulate the acquired external knowledge through their interactions in the cluster network. Creating awareness of the ITFs' influence on innovation is significant for policy-makers and scholars.     

An Imperial Vision: The American Presence at European Trade Fairs

Book reviewed in this article:
Robert H. Haddow, Pavilions of Plenty: Exhibiting American Culture Abroad in the 1950s     

Seizing the Future: The South, Sustainable Development and International Trade

The failure at Seattle to agree the mandate for a new round of trade negotiations represents a dual crisis, not only for the trade community, but also for those supporting a shift to sustainable development. At the root of the crisis lies the North-South faultline, with an embedded sense of inequity keeping developing countries forever wary of the industrialized countries, not least on linkages between trade and the environment. But Seattle also showed that the South's current non-strategy towards trade and environment-opposing any formal linkage within the WTO, for example-is flawed. As a result, the South is now seen as the global scapegoat for inaction on trade and environment, and has shut itself out of opportunities to shape the direction of the debate. Furthermore, trade and environmental factors are being progressively linked in the marketplace-not because of the WTO, but in spite of it. The challenge for the South is to take a more proactive approach, generating a positive agenda for change based on issues of sustainable livelihoods, environmental justice and sustainable development more broadly. One starting point is to test current policy positions against the alternative visions of the future-for example, through scenario planning-and to develop a robust 'no regrets' programme for engagement. The South has the most to gain from a world structured around the norms of sustainable development, and, as a result, it has the primary responsibility for reorienting the goals of trade away from the limited agenda of 'free trade', towards the more inclusive programme of 'sustainable trade'. Whether this reorientation takes place, and whether the South takes a hand in shaping this process, will be one of the central questions for the years ahead.     

Global Environment and International Inequality

This article suggests that three widely shared commonsense principles of fairness or equity converge upon the same general answer to the question of how the costs of dealing with a global environmental challenge like climate change could be distributed internationally. The first of these principles is that when a party has in the past taken an unfair advantage of others by imposing costs upon them without their consent, those who have been unilaterally put at a disadvantage are entitled to demand that in the future the offending party shoulder burdens that are unequal at least to the extent of the unfair advantage previously taken, in order to restore equality. The second is that, among a number of parties, all of whom are bound to contribute to some common endeavour, the parties who have the most resources normally should contribute the most to the endeavour. The third commonsense principle is that, when a) some people have less than enough for a decent human life, b) other people have more than enough, and c) the total resources available are so great that everyone could have at least enough without preventing some people from still retaining considerably more than others have, it is unfair not to guarantee everyone at least an adequate minimum.     

The Archaeology of Trading Systems,Part 1: Towards a New Trade Synthesis

After almost three centuries of investigations into the question of what it means to be human and the historical processes of becoming human, archaeologists have amassed a huge volume of data on prehistoric human interactions. One of the largest data sets available is on the global distribution and exchange of materials and commodities. What still remains insufficiently understood is the precise nature of these interactions and their role in shaping the diverse cultures that make up the human family as we know it. A plethora of theoretical models combined with a multitude of methodological approaches exist to explain one important aspect of human interaction—trade—and its role and place in shaping humanity. We argue that trade parallels political, religious, and social processes as one of the most significant factors to have affected our evolution. Here we review published literature on archaeological approaches to trade, including the primitivist-modernist and substantivist-formalist-Marxist debates. We also discuss economic, historical, and ethnographic research that directly addresses the role of traders and trade in both past and contemporary societies. In keeping with the complexities of interaction between trade and other aspects of human behavior, we suggest moving away from the either/or perspective or strong identification with any particular paradigm and suggest a return to the middle through a combinational approach to the study of trade in past societies.     

The Global Economic Crisis and China's Foreign Trade

Two noted academic specialists on China's economic geography are joined by a research assistant to examine the impact of the current global economic crisis and recession on China's trade with the rest of the world. Relying on statistics collected by the country's customs administration through the first half of 2009, the authors identify and analyze trends in China's imports and exports (detailing countries of origin and destination) as well as balance of trade. They also develop and present an input-output model in order to gain a more precise understanding of the country's trade dependence (both before and during the crisis) than afforded by analyses based on conventional statistics, and explore some of the implications of the decline in trade on levels of domestic unemployment.