International Trade Fairs and Global Buzz,Part I: Ecology of Global Buzz

This paper investigates the importance of temporary face-to-face (F2F) contact and the physical co-presence of global communities in establishing a particular information and communication ecology during international trade fairs, referred to as “global buzz”. International trade fairs bring together agents from all over the world and create temporary spaces for presentation and interaction. Within a specific institutional setting, participants not only acquire knowledge through F2F communication with other agents, but also obtain information by observing and systematically monitoring other participants. The fact that firms do not necessarily have to be in direct contact with a specific source of information to get access to this knowledge makes participation in these events extremely valuable. International trade fairs have become important expressions of new geographies of circulation through which knowledge is created and exchanged at a distance. This paper analyses the constituting components of global buzz and aims to dismantle the complexity of this phenomenon in a multi-dimensional way. When applying this concept to Internet trade fairs, the question arises whether a similar information and communication ecology, or virtual buzz, can be established. We explore similarities and differences between both forms of buzz, using the same classification scheme.     

Resituating Proximity and Knowledge Cross-fertilization in Clusters by Means of International Trade Fairs

This paper elaborates a proximity framework and provides empirical evidence of how knowledge cross-fertilization is instigated at international trade fairs (ITFs) and continued in a cluster network. This paper applies a case study method relying on social network analysis to explore the knowledge cross-fertilization initiated at ITFs and furthered at a Swedish cluster. The findings suggest that firms participating at ITFs translate and re-articulate the acquired external knowledge through their interactions in the cluster network. Creating awareness of the ITFs' influence on innovation is significant for policy-makers and scholars.     

参展者在展会中的学习与创新——以中国国际工业博览会为例

以往研究大多仅将展会视为市场营销的平台.近期研究发现,展会已成为知识循环和知识创造的重要场所,对于产业创新升级具有重要作用.在系统梳理国外文献的基础上,根据“对象—行动—效果”三层路径模型,对参展者在展会中的学习与创新过程进行分析,并以中国国际工业博览会为案例,检验了该路径在我国的有效性.结果表明,展会可以从了解客户需求变化、发现新兴技术发展、把握行业总体趋势3个方面促进参展者的创新活动.具体来看,直接交谈与间接观察等交流方式,在面对客户、合作伙伴和竞争者等不同对象时的效果各异.     

An Imperial Vision: The American Presence at European Trade Fairs

Book reviewed in this article:
Robert H. Haddow, Pavilions of Plenty: Exhibiting American Culture Abroad in the 1950s     

Global Environment and International Inequality

This article suggests that three widely shared commonsense principles of fairness or equity converge upon the same general answer to the question of how the costs of dealing with a global environmental challenge like climate change could be distributed internationally. The first of these principles is that when a party has in the past taken an unfair advantage of others by imposing costs upon them without their consent, those who have been unilaterally put at a disadvantage are entitled to demand that in the future the offending party shoulder burdens that are unequal at least to the extent of the unfair advantage previously taken, in order to restore equality. The second is that, among a number of parties, all of whom are bound to contribute to some common endeavour, the parties who have the most resources normally should contribute the most to the endeavour. The third commonsense principle is that, when a) some people have less than enough for a decent human life, b) other people have more than enough, and c) the total resources available are so great that everyone could have at least enough without preventing some people from still retaining considerably more than others have, it is unfair not to guarantee everyone at least an adequate minimum.     

The Global Economic Crisis and China's Foreign Trade

Two noted academic specialists on China's economic geography are joined by a research assistant to examine the impact of the current global economic crisis and recession on China's trade with the rest of the world. Relying on statistics collected by the country's customs administration through the first half of 2009, the authors identify and analyze trends in China's imports and exports (detailing countries of origin and destination) as well as balance of trade. They also develop and present an input-output model in order to gain a more precise understanding of the country's trade dependence (both before and during the crisis) than afforded by analyses based on conventional statistics, and explore some of the implications of the decline in trade on levels of domestic unemployment.     

Determinism and Indeterminism in Foreign Geography. Part II

The controversy between the environmentalists and the possibilists and the schools of cultural determinism, social determinism and indeterminism in West European and American geography are reviewed. The shift away from geographical determinism is viewed as not being necessarily a positive development in geography because it has led to a gradual strengthening of indeterminist tendencies with their associated disregard for physical geographical factors. When viewed in the historical context, geographical determinism is found to have shifted significantly from the extreme views of Ellen Semple and Ellsworth Huntington to a more pragmatically oriented view of the environmental impact on problems of economic development, i.e. from historical-sociological explanations to problems in applied geography. Even if the modern determinists tend to exaggerate the significance of the physical environment in some cases, this is still viewed as the lesser evil compared with an underestimation of environmental factors.     

Russian Peasant Beliefs and Practices Concerning Death and the Supernatural Collected in Novosokol'niki Region,Pskov Province,Russia, 1995. Part II: Death in Natural Circumstances

This article, based on fieldwork but drawing on other contemporary and historical material, examines some aspects of the present state of mortuary ritual and associated beliefs among a mixed population of official Russian Orthodox and the religious group known as Old Believers, about whose funerary practices little has been written. The ritual emerges as a complex balance of Christian and pagan elements, a clinging to archaic tradition combined with modern pragmatism and accommodation to changing socio-economic conditions.     

The diary of William MacEwan: Part II

This instalment of the Diary describes the first stage of the journey from Quilimane to the interior, then the most convenient and practicable way to the British territory of Nyasaland, and the way by which both people and goods entered and left that country. This is all changed ; the route has been abandoned by the African Lakes Corporation, and Maruru, the first place where the Diarist saw African village life, probably no longer exists. When the Diary is completed, it is hoped to publish an article describing the country MacEwan saw as it is at the present day. Much has been done to improve the condition of the natives under British rule since then, but it is more difficult to ascertain their condition under the Portuguese ; much more, however, remains to be done. Transport, of course, has been improved out of all comparison, and it will be interesting to compare it with the means by which MacEwan entered the then Darkest Africa—improvement which has taken place well within a single lifetime.     

A Hierarchical Market Model of International Trade

The characteristics of hierarchical trade flows, when placed in the context of differentiated markets, can provide some insight into the underlying bases of contemporary international trade. A model that relies on differentiated market theory and hierarchical market theory is developed. Trade characteristics derived in the model, concerning the frequency and value of trade, are empirically tested. Empirical results indicate that the model provides a useful framework for the analysis of contemporary international trade.     

Seizing the Future: The South, Sustainable Development and International Trade

The failure at Seattle to agree the mandate for a new round of trade negotiations represents a dual crisis, not only for the trade community, but also for those supporting a shift to sustainable development. At the root of the crisis lies the North-South faultline, with an embedded sense of inequity keeping developing countries forever wary of the industrialized countries, not least on linkages between trade and the environment. But Seattle also showed that the South's current non-strategy towards trade and environment-opposing any formal linkage within the WTO, for example-is flawed. As a result, the South is now seen as the global scapegoat for inaction on trade and environment, and has shut itself out of opportunities to shape the direction of the debate. Furthermore, trade and environmental factors are being progressively linked in the marketplace-not because of the WTO, but in spite of it. The challenge for the South is to take a more proactive approach, generating a positive agenda for change based on issues of sustainable livelihoods, environmental justice and sustainable development more broadly. One starting point is to test current policy positions against the alternative visions of the future-for example, through scenario planning-and to develop a robust 'no regrets' programme for engagement. The South has the most to gain from a world structured around the norms of sustainable development, and, as a result, it has the primary responsibility for reorienting the goals of trade away from the limited agenda of 'free trade', towards the more inclusive programme of 'sustainable trade'. Whether this reorientation takes place, and whether the South takes a hand in shaping this process, will be one of the central questions for the years ahead.     

Trade Liberalization and Prudential Regulation: The International Framework for Financial Services

This article provides an overview of the issues involved in international efforts to open and restructure markets for financial services and to ensure adequate regulation and supervision of financial firms. It discusses the liberalization in the General Agreement on Trade in Services (GATS), the first global trade agreement to cover financial and other services, and the roles of various international fora in strengthening national regulatory and supervisory systems and enhancing cooperation and coordination between supervisors. The article emphasizes that measures to liberalize trade in financial services and measures to strengthen prudential regulation and supervision are complementary and mutually reinforcing.     

International Regimes and Democratic Governance: Political Equality and Influence in Global Institutions

Proponents of cosmopolitan democracy rely primarily on institutional design to make their case for the feasibility of democratic governance at this level. Another strategy seems more plausible: proposing a 'non-ideal' theory in Rawls's sense that examines the social forces and conditions currently promoting democracy at the international level. The strongest forces operating now are various transnational associations that help to produce and monitor regime formation and compliance. Such a highly decentralized form of governance suggests that democratization is thereby promoted by a dense network of associations in international civil society, a global public sphere, and responsive political organizations. However much these forces disperse power through the normative principle of equal access to political influence, they could also fall well short of realizing desirable ideals such as free and open deliberation. In order not to devolve into an interest group pluralism, the decentralized strategy requires that a richer democracy be realized through the legal institutionalization of free and equal access to the global public sphere.