Consuming icons: nationalism and advertising in Australia*

ABSTRACT. In extension of Billig's (1995) and Edensor's (2002) contribution to the literature, this paper examines an often overlooked element in ‘mundane’ nationalism, company advertising. Through the development of a typology of advertising strategies, it examines the role of companies as nationalist actors, and highlights how advertisements can engage with and impact on wider national discourses. Nationalist company advertising is classified into types, depending on how associated the company is with nationalism in popular discourse, and whether the advertising campaign involves the company's participation in broader nationalistic political projects. The types developed in this typology include (1) ‘ordinary marketing/achieving nationalist credentials’, (2) ‘ordinary marketing/established nationalist credentials’ and (3) ‘activist marketing/achieving nationalist credentials’. Case studies from the Australian context are used to illustrate these types, how the different types use nationalism, and their varying impact on shaping wider nationalistic discourses.     

National indeterminacies at the periphery of the Habsburg Monarchy: Nationalisms versus multi‐ethnic identities in Fiume/Rijeka and Trieste, 1848–1867

In the 1848–1867 period, the Habsburg Monarchy was shaken by the first waves of nationalism. Yet in the case of the Habsburg port cities of Fiume/Rijeka and Trieste, contended by several different opponents, Italian and Croatian nationalisms had to face centuries‐long traditions of municipal autonomy. In both cities, municipalism and attachment to the House of Habsburg were particularly strong and were coupled with local urban identities that defied national forms of identifications, insofar as they were ethnically and linguistically hybrid. Nationalist activists sought to exploit ethnic and linguistic elements as markers of defined national identities, yet without widespread success. The final demise of the Habsburg Monarchy in 1918 has been generally taken as proof of the cogency of nationalist discourse, especially the Italian, in the region. However, the northern Adriatic rim points to the forcefulness of Habsburg multinationalism and the existence of ethnic hybridity, which provided effective bulwarks against nationalisms for decades.     

From ‘motherland’ to ‘daddy state’: A genealogical analysis of the gender undertone in China's nationalist discourses

This article examines the gender undertone of China's nationalist discourses, especially in familial metaphors of nationalism, and how such an undertone shapes people's understandings of state authority and state-citizen relations. Conventional nationalist discourse of the ‘motherland’ evokes the image of an insulted and raped mother as the symbol of national humiliation and calls for actions from patriots (masculinised in the discourse). In recent years, however, we have seen the emergence of a new discourse that depicts the nation-state as a rich, powerful and masculine ‘daddy’. Using discourse analysis and Foucauldian genealogical methods, this article argues that the discursive development has to be analysed against China's historical backgrounds, especially considering new standards of masculinity and femininity in the era of economic reform. Capital is equated to masculinity and righteousness, whereas femininity is shaped by the middle-class values of consumerism and political disengagement. The ‘daddy state’ discourse conjures strong paternalistic power from China's economic capacity that can be projected onto challengers of state authority, while also constructing the nationalist public as feminised consumers whose consumerist enjoyment relies on patriarchal state protection.     

Irish language education and the national ideal: the dynamics of nationalism in Northern Ireland

Since the beginning of the Northern Ireland conflict in the late 1960s, Irish nationalism has been identified as a prominent force in the political culture of the state. Recent studies have suggested, however, that the ‘Nationalist’ population has become increasingly content within the new political framework created by the peace process and the aspiration for Irish unity diminished. In placing the Northern Ireland situation within the theoretical framework of nationalism, this paper will analyse how these changing priorities have been possible. Through an analysis of Irish language study in Northern Ireland's schools, the paper will examine how the political ideals espoused by the nationalist Sinn Féin Party reflected the priorities of the ‘nationalist community’. It will be contended that the relationship between the ideology and ‘the people’ is much more complex than is often allowed for and that educational inequalities are a significant contributing factor to this.     

Sententiousness and Nationalist Discourse: The Case of Alfredo Rocco

Abstract. This article considers the normative and hypostatising functions of nationalist discourse, and the necessity of rhetoric to nations and nationalism. It does so on the basis of a case study of sententiousness in the thought of Alfredo Rocco. Rocco was one of the most important Nationalist and Fascist intellectuals and the legislative architect of the Fascist state. His political thought is analysed by taking as a starting point a quirk of the historiography on Rocco, which insistently attributes a dangerous ‘rigour’ to his texts, and in particular to the punchy, sententious quality of his style. A close reading of Rocco's nationalism, using Flaubert to understand the rhetoric of sententiousness, reveals a systematic pattern of contradictions between normative and hypostatised definitions of the nation. Aspects of these findings, it is argued, can potentially be extended to embrace all forms of nationalism.     

The female body as the bearer of national identity in Iran: a critical discourse analysis of the representation of women's bodies in official online outlets

Abstract

The female body has been in the foreground of nation-building in Iran especially since the 1930s projects of modernization, when unveiling women and adaptation to Western clothing became a crucial factor of bolstering modern Iranian national identity as opposed to a religion-based national identity. After the 1979 Revolution, the Islamic dress code became compulsory and female imagery depicting modesty and piety became a source of national identity. Although the representation of women's bodies in nationalist discourses has been subject of different studies, women's representation in official online outlets is still understudied. This article discusses how women's bodily appearance and representation in official online outlets feed into the nationalist discourses in Iran. Three key cases between 2014 and 2017 are addressed: (i) actress Leila Hatami kissing a man at the 2014 Cannes Film Festival; (ii) the public debate on women's entrance to sports stadiums in 2014–2015; (iii) the public revelation of actress Taraneh Alidoosti's tattooed forearm in 2016. Data were collected from multiple Iranian official online platforms and a critical discourse analysis was undertaken to analyse different forms of discursive articulation regarding women's bodies and national identity. Drawing on feminist literature inspired by the Foucauldian concept of biopolitics, the article discusses the ways in which women's bodies are discursively constructed to illustrate a uniform Islamic nationalistic discourse.     

Geographers Performing Nationalism and Hetero-masculinity

Our article builds upon the insights of recent critical geographic inquiry that has examined the involvement of geography in a multitude of power relations, and in particular the processes of European imperialism and colonisation. The focus of this article, however, is the involvement of the discipline of geography in the constitution and maintenance of a hetero-masculine nationalist discourse. We focus our analysis on articles published in the New Zealand Geographer, but suggest that such hetero-masculine nationalist discourse exists also in the works of geographers writing about other nation-spaces. Our purpose is to draw geographers' attention to the constitutive effects of banal practices in geographic scholarship. We draw upon Michael Billig's concept of ‘banal nationalism’ to argue that the articulation of nationalist narratives is an endemic feature of the contemporary nation/state, and one that forms a particular discursive order that situates author, text and reader in an assumed national and hetero-masculine landscape.     

The nation of the people: An analysis of Podemos and Five Star Movement's discourse on the nation

This article empirically explores how populist actors talk about the nation. This is a research area mostly tackled in studies on right-wing populism, with other forms of populist politics usually left out of the analysis. To fill this academic gap, we focus on the Spanish party Podemos and the Italian Five Star Movement (M5S). The former is a paradigmatic example of radical left populism, whereas the latter is commonly considered as a catch-all populist party with no clear ideological connotation. Through a discourse analysis on leaders' speeches and official public declarations, we focus on the role that national identity plays in the strategies of Podemos and M5S and on the type of nation they discursively construct. Whilst Podemos' populist strategy purposely aims at contending to the right ideologically loaded concepts and signifiers to construct an idea of nation fitting the party's leftist values, M5S's strategy mostly aims at appropriating valence issues, such as the “Made in Italy” brand and the concept of “national interest”. Thus, our analysis contributes to clarify the differences between the leftist political culture of Podemos and the “post-ideological” one of M5S, as also reflected by survey data confirming strong differences in “nationalist” attitudes between their respective electorates.     

Nation‐building through discourse theory

Abstract. The article sets out to demonstrate the value of discourse theory for studying nationalism as an ideology. It looks at the debate surrounding the concept of discourse and its manifold meanings before examining Laclau and Mouffe's discourse theory, with particular reference to the concept of hegemony and the influence of Gramsci on their work. This leads to a discussion of the relevance of discourse theory to a study of nationalist ideology, especially the antagonistic dynamic between nation‐state and minority nationalisms. Not only does discourse theory serve to embed the omnipresence of ideology within a useful hierarchy of mega and micro discourse, but it also provides a conceptual toolbox for analysing nationalist ideology at the empirical level.     

Shades of Orientalism: Paradoxes and Problems in Indian Historiography

In Orientalism, Edward Said attempts to show that all European discourse about the Orient is the same, and all European scholars of the Orient complicit in the aims of European imperialism. There may be “manifest” differences in discourse, but the underlying “latent” orientalism is “more or less constant.” This does not do justice to the marked differences in approach, attitude, presentation, and conclusions found in the works of various orientalists. I distinguish six different styles of colonial and postcolonial discourse about India (heuristic categories, not essential types), and note the existence of numerous precolonial discourses. I then examine the multiple ways exponents of these styles interact with one another by focusing on the early‐twentieth‐century nationalist orientalist, Sri Aurobindo. Aurobindo's thought took form in a colonial framework and has been used in various ways by postcolonial writers. An anti‐British nationalist, he was by no means complicit in British imperialism. Neither can it be said, as some Saidians do, that the nationalist style of orientalism was just an imitative indigenous reversal of European discourse, using terms like “Hinduism” that had been invented by Europeans. Five problems that Aurobindo dealt with are still of interest to historians: the significance of the Vedas, the date of the vedic texts, the Aryan invasion theory, the Aryan‐Dravidian distinction, and the idea that spirituality is the essence of India. His views on these topics have been criticized by Leftist and Saidian orientalists, and appropriated by reactionary “Hindutva” writers. Such critics concentrate on that portion of Aurobindo's work which stands in opposition to or supports their own views. A more balanced approach to the nationalist orientalism of Aurobindo and others would take account of their religious and political assumptions, but view their project as an attempt to create an alternative language of discourse. Although in need of criticism in the light of modern scholarship, their work offers a way to recognize cultural particularity while keeping the channels of intercultural dialogue open.     

The apparitions of the Virgin Mary of Medjugorje: the convergence of Croatian nationalism and her apparitions

Abstract. This article concerns the alleged apparitions of the Virgin Mary in one of the most popular, ‘active’ apparitional sites in the world: Medjugorje in Bosnia and Herzegovina. The connection between nationalist discourse and apparitions has often been observed and noted in the literature on nationalism; however, the examples of this connection are scattered in the literature and the question why the apparitional phenomenon so easily lends itself to co‐option into nationalist discourse has never been addressed. This article explores this question by showing that what binds the two phenomena together is the idea of ‘chosenness’ and ‘specialness’, which in turn can be theoretically linked to discussions about national election in the literature on nationalism. This article illustrates the convergence of nationalist and apparitional discourses by drawing on a selected number of examples of how the apparitions in Medjugorje have been appropriated by Croatian nationalist discourse.     

Remembering the past against the grain: an analysis of the reconstructions of the past in The Sunday News's ‘Lest We Forget’ column

Memories of the nationalist struggle are fervently contested in Zimbabwean public spaces such as the media. This paper examines the emergence of the counter‐hegemonic historical narratives in the state‐controlled media that seek to subvert the dominant nationalist discourses propagated by the ruling party, Zimbabwe African National Union Patriotic Front (ZANU PF). Focusing on the Sunday News's Lest We Forget newspaper column, the paper analyses the representations of the role played by the Zimbabwe African People's Union (ZAPU) in the liberation struggle, a nationalist movement whose contributions are marginalised and obscured in the official nationalist historiography. Given that in Zimbabwe the state‐owned media are generally viewed as mouthpieces of the ruling party, this paper identifies the tensions in the Sunday News as alternative historical memories are being reproduced and sustained. Drawing upon the critical discourse analysis (CDA) method, this article argues that alternative historical imaginations are rekindled in the state media.     

The political commentary on May Fourth in 1950s Hong Kong and Taiwan

Abstract

“May Fourth” has long been considered a turning point for modern China, resulting in continuous heated discussion on the topic since the 1920s. These discussions not only reexamine culture but also have political intent. Many recent scholars have discussed the “ideologization” of May Fourth from the perspective of “memory politics.” They argue that “May Fourth discourse” was not only used to understand and recapture the past, but also to help one’s own cherished values occupy a core position in modern Chinese history, thus using historical interpretation to create a compass for China’s future that conforms to historical tides. From the four great philosophies of modern China, the Nationalists and Communists have incorporated May Fourth into the “Three People’s Principles” and “New Democracy,” respectively. Liberals held up democracy and science as a need for China’s future, and made efforts to propagate and practice democracy in Hong Kong and Taiwan after 1949. As for New Confucians who had continuously criticized May Fourth for being anti-tradition, they supported traditional values but also believed that democracy and science were a “priority and necessity for China's cultural development,” and hoped to use the spirit behind this ideal. They along with liberals criticized the Nationalist and Communist autocracy for departing from May Fourth ideals, and especially noted how May Fourth created fertile ground for the rise and expansion of the Chinese Communist Party (CCP), “resulting in the growth of the Communist Party,” and the Nationalist government’s move to Taiwan. After 1949, Chiang Kai-shek (蔣介石) and the Guomindang (GMD) Nationalist Party he led primarily assessed the May Fourth Movement by synthesizing the views of the liberals and New Confucians. They highlighted the slogans of saving the nation, ethics, democracy, and science to promote ethical education and “national spirit education” as top-priority cultural policies. The focus of this article is to examine how liberals and New Confucians used the topic of May Fourth to criticize the CCP and GMD in Hong Kong and Taiwanese political commentary magazines during the 1950s (approximately 1949–1960). It also explores how the GMD synthesized liberal and New Confucian views to lay out their own position. This discourse shows how May Fourth had diverse interpretations under the context of conflict between the liberals and the New Confucians as well as Nationalists and Communists. The criticism of the ideologization of May Fourth in recent years is actually an important turning point in the scholarly study of May Fourth.     

Canadian geopolitical culture: Climate change and sustainability

Considering recent formulations of geopolitical culture in combination with concerns that environmental change be included in contemporary geopolitical analysis, this paper examines the implicit geopolitical formulations in recent Canadian federal political discourse both in Stephen Harper's Conservative government and the subsequent Liberal administration. Contrasting earth system science ideas about global transformations with Canadian nationalist rhetoric concerning petroleum production and notions of unlimited resource extraction as parts of national identity sharply highlights the contours of Canadian identity. If sustainability is to be taken seriously, the official nationalist formulation will have to be drastically changed, but as the widespread rejection of the LEAP manifesto suggests, such ideas of a sustainable mode of globalization have yet to substantially influence Canadian political discourse, despite the rhetorical support offered to the Paris Agreement on Climate Change by the Liberal government of Justin Trudeau.     

Constructions of Australia in pro‐ and anti‐asylum seeker political discourse

ABSTRACT. Whilst there has been a proliferation of research on the role of nationalism in the exclusion of asylum seekers, less attention has been paid to how nationalism can be mobilised in accounts opposing, rather than supporting, harsh anti‐asylum seeker regimes. This paper compares the ways in which ‘Australia’ is constructed and used in parliamentary speeches on asylum seekers by both refugee advocates and those seeking harsher asylum seeker laws in Australia. This dual focus is particularly important as it highlights the flexibility of nationalist discourse, in that the same constructions of the nation may be used for both exclusive and inclusive purposes. Whilst typologies of inclusive and exclusive nationalisms, such as Smith's (1991) ethnic/civic typology, focus on the content of nationalist ideologies, we argue that the inclusivity or exclusivity of nationalism can best be determined by examining the subject positions, political solutions and social realities they make possible, and who these discourses benefit and oppress.     

The strange case of ‘John Black’ and ‘Mr Hyde’: constructing migrating Jamaicans as (un)worthy nationals

This paper examines how migrating Jamaicans were constructed as ‘worthy’ or ‘unworthy’ of Jamaican diasporic membership in the early years of statehood, to demonstrate the role of nationalist cultural repertoires in constructing particular diasporic imaginaries. I conduct a discourse analysis of Jamaica's national newspaper, The Daily Gleaner, between 1962 and 1966, a period encompassing crucial transitions in Jamaican migration movements and from colony to statehood. I argue that tropes of respectability present in Afro‐creole nationalist ideology form the cultural repertoires used to distinguish migrants' actions as worthy or unworthy of national membership. These distinctions specify who ‘counts’ as part of the diaspora and how migrants of different social positions may claim and articulate their membership.     

Imperial nationalism as the driver behind Russia's invasion of Ukraine

The roots of Russia's invasion of Ukraine are to be found in two areas. The first is the revival of Tsarist imperial nationalist and White Russian émigré nationalist denials of the existence of Ukraine and Ukrainians. Russian imperial nationalists believe the eastern Slavs constitute a pan Russian nation of Great Russians, Little Russians and White Russian branches of one Russian nation. The second is the cult of the Great Patriotic War and Joseph Stalin and the revival of Soviet era discourse on Ukrainian Nazis (i.e., nationalists). A Ukrainian nationalist in the Soviet Union and Vladimir Putin's Russia is any Ukrainian who seeks a future for his/her country outside the Union of Soviet Socialist Republics and Russian World and who upholds an ethnic Ukrainian (rather than a Little Russian) identity. The Russian World is the new core of the Eurasian Economic Union, Russian President Vladimir Putin's alternative to the EU's Eastern Partnership. In the contemporary domain, Ukrainian nationalists are Nazi's irrespective of their language preference or political beliefs and if they do not accept they are Little Russians. Putin's invasion goal of denazification is a genocidal goal to eradicate the ‘anti-Russia’ that has allegedly been nurtured by Ukrainian nationalists and the West.     

Images of Catalonia

Abstract. The aim of this article is to offer an account of the Catalan nationalist discourse contained in the works of Jordi Pujol, leader of the Convergence and Unity Party (Convergéncia i Unió or CiU) which has been in power since the first democratic election to the Catalan parliament in 1980 having renewed its mandate for the fifth time in 1995. The article is divided into three parts. First, it explores the political scenario set up by the 1978 Constitution which recognised the existence of ‘nationalities and regions’ within Spain and allowed the country to be divided into seventeen autonomous communities. Second, it analyses the image of Catalonia contained in the 1979 Statute of Autonomy. Third, it offers an account of the nationalist discourses put forward by the four major Catalan nationalist parties emphasising their different content depending upon the political ideology with which they are associated. This section provides a detailed examination of the Convergence and Unity Party's nationalist discourse which is based upon the defence of a non-violent nationalism aiming at the development of Catalan identity without seeking independence from Spain and stressing the potential role of nations without a state in the constitution of a united Europe.     

For the Good of The Nation: ‘Strategic Egalitarianism’ in the Singapore Context

In this article, I introduce the concept of ‘strategic egalitarianism’ in relation to women's co‐optation into nationalist projects in Singapore. By strategic egalitarianism, I mean the granting of equality to women that is contingent upon meeting particular pragmatic nationalist objectives. For example, the granting of equal educational and employment opportunities by the government in the 1960s was necessitated by Singapore's economic survival as a newly emerging nation. By the 1980s, another pragmatic national concern dealing with rapid decline in population growth emerged, requiring that women prioritise the role of motherhood. A complicating factor in the procreationist discourse is the government's eugenic policy that favours the ‘right’ kind of women, in particular, to bear the ‘right’ kind of babies for the continued vitality of the nation. In the course of this article, I examine the problem with strategic egalitarianism, which shifts its ground depending on the nationalist goals of the day, and the implications this has for Singapore women.