Netflix: Canadian (Dis)Content. Competing Sovereignties and the Cultural Politics of Cultural Policy

Netflix has gained significant attention in Canada because it exemplifies the challenge posed by digital technology to Canada’s long-standing cultural policies. It is increasingly evident that such policies are limited in their ability to encourage foreign investment while safeguarding Canadian cultural expression. Indeed, the policies proposed thus far have generated “Canadian discontent” across the political spectrum, notwithstanding their promised benefits. This article uses Netflix to explore the cultural politics of cultural policy: the historical and political underpinnings that drive ongoing discussions about state intervention in culture. These politics include the debates about the effect of foreign investment on Canadian cultural sovereignty, and the ideological tensions within the notion of sovereignty itself, namely those between state and consumer and between center and periphery. Using a historiographical approach, this article investigates the controversy surrounding recent government responses to the disruptive force of foreign digital multinationals, such as Netflix.     

Theoretical reflections

The article starts with a discussion about the frequent statement that culture is a marginal area in politics. It proceeds with an analysis of the phenomenon and concept of “the cultural turn” and its possible consequences for cultural democracy. Then there follows a reflection on the potential power of religion and culture in political developments. After these introductory sections I present and discuss what I call five “democracy dimensions” of cultural policy: norms and ideologies; distribution of economic resources; institutional structures and decision‐making procedures; agents and interests in the policy‐making process; and access to and participation in cultural life. The conclusion is that under certain circumstances culture may mobilise huge masses of people in political actions but this is unlikely to happen in Western European democracies where culture in a long historical process has been privatised and isolated from big politics by the establishment of a specific sphere with its own structures, norms, logics and discourses. It is questionable if cultural policies will be more democratic under the reign of global capitalism and new liberalism. “The cultural turn” is an ambivalent phenomenon which cannot by itself bring about more cultural democracy. The future of cultural democracy cannot be decided for by cultural life or the cultural policy system themselves, it is dependent on what will happen to democracy as a total political system, of which cultural policy is only a small part.     

How Australian industry policy shaped cultural policy

Public policies that aim to facilitate cultural activities to serve effectively as industries are often regarded as a new phenomenon. This article argues that arts and cultural policies in Australia have reflected and complemented Commonwealth industry policy for most of their history. The significant change that has happened in the past twenty years is not so much a change to cultural policy, but rather a change in the notion of industries and their role in the national economy.     

State production of cultural nationalism: political leaders and preservation policies for historic buildings in France and Italy

Although cultural and political nationalism have often been treated as separate, recent studies argue that they are linked because the state produces policies such as promotion of cultural heritage to further nation building. The article examines the conditions that favour national political leaders adopting policies to protect historic buildings for aims of political nationalism. It compares France and Italy, focusing on the period after 1870. It finds that in both countries, national political leaders have introduced extensive protection of historic buildings when faced with major challenges such as war, regime change or pressures from localism or supporters of cultural nationalism as part of wider strategies to build and reinforce the nation state. But Italy extended protection earlier and more deeply than France, suggesting in a later nation state with strong inherited cultural nationalism but major political weaknesses and, national political leaders may introduce earlier, more far‐reaching and more layered legal protection than in states created earlier and with fewer weaknesses.     

Creative shifts and directions

The availability and “readiness” of culture as a mode of governmental control makes cultural policy a matter of great importance in any contemporary society. This is true not only in liberal democracies with established arts councils or cultural policies, it is also proactively pursued by a technologically advanced yet illiberal regime like Singapore, eager to position itself as the global “Renaissance City” of the twenty‐first century. What this “renaissance” model entails remains highly cryptic, not least because cultural terms and political markers are often elusive, but also because the very concept of “cultural policy” shifts along with the political and economic tides in Singapore. Drawing on a rarely cited essay by Raymond Williams, this article offers an historical look at cultural policy in Singapore – from its first articulation in 1978 to its present standing under the rubric of “creative industries” (2002). It considers some of the problems encountered and the societal changes made to accommodate Singapore’s new creative direction, all for the sake of ensuring Singapore’s continued economic dynamism. This article contends that cultural policy in Singapore now involves extracting creative energies – and economies – out of each loosely termed “creative worker” by heralding the economic potential of the arts, media, culture and the creative sectors, but concomitantly marking boundaries of political exchange. In this regard, culture in Singapore has become more than ever a site for governmentality and control.     

Designing cultural policy in a postcolonial colony: the case of Puerto Rico

Puerto Rico became a territory of the United States in 1898 with the end of the Spanish-American War. In 1952, the island became a ‘Commonwealth’ through the development and approval of a local constitution. While this political status allows Puerto Rico some degree of autonomy, it nevertheless continues to subject the island to United States federal authority. For the last 60 years, discussions on whether Puerto Rico’s Commonwealth status is a permanent or transitional status has fuelled much of the political debate and public policy of the region, and has been highly influenced by political status ideologies: to become a state of the United States, to maintain the current status, or to become independendent. Budgetary, legal, and commercial dependence on the United States causes constant conflicts in the design and implementation of Puerto Rican public policy in areas such as education, law, and economic development. Likewise, culture has not been exempt from these debates. In fact, cultural differences have caused conflict at all levels – from the theoretical conceptions of culture, to cultural policy and arts management. Moreover, the implementation of cultural policies has also been subject to political ideologies and the concept of culture has variably been seen as an obstacle or strength for specific political purposes. In the midst of a sustained economic crisis, the current Puerto Rican government has proposed the development of a comprehensive cultural policy through a participatory process. The objective of this paper is to present this process as a means of analyzing Puerto Rico’s experience through the challenges in designing and implementing cultural policy within a ‘postcolonial colony’ scenario. This paper will place emphasis on the government’s role, cultural public institutions, and cultural production.     

Cultural diversity and free trade: the case of the EU-Canada agreement

This article examines the role assigned to culture in general and to cultural industries and diversity in particular by the Canada-EU Comprehensive Economic Trade Agreement (CETA). Although it pursues further economic liberalization, the arrangement is about much more than trade: its preamble, for instance, contains a reference to the 2005 UNESCO Convention on the Diversity of Cultural Expressions. Nevertheless, the text lacks a general exception clause protecting culture. This paper examines the consolidated CETA text from the perspective of political economy to clarify to what extent this is an opportunity to reconcile rules of free trade with cultural policies aiming to protect and promote the diversity of cultural expressions, especially when the latter derive from cultural industries in both analogue and digital scenarios.     

Introduction: cultural policies in Ibero-America at the beginning of the XXI century

ABSTRACT

This editorial introduction presents the aims and contents of a special issue devoted to cultural policies in Ibero-America. The issue provides a wide-ranging overview about the subject. In addition to papers focused on the development of cultural policy in specific countries, it also includes articles analyzing particular cultural policies in a transnational perspective, paying attention to their multiple programmatic transferences. It also includes articles centred on the development of cultural diplomacy and institutional networks within this area. In this way, it intends to highlight the commonalities among countries and the relations between them, so offering a new and deeper vision of the development of cultural policies in the Ibero American region. In this introduction we offer some theoretical keys for analyzing this development, in particular the notion of family of nations proposed by Castle (1993) and we evaluate its applicability to the case and beyond.     

A centralised market orientation: the implicit determinants of Finnish cultural policy in 1990–2010

This article examines the reactions of Finnish cultural policy to the neoliberal turn in its societal environment. The analysis of cultural policy documents in 1990–2010 concentrates on three particular elements of societal change: the reforms in public management, the reorientations in international relations and the paradigm of immaterial production. It is argued here that besides the mythical democratic pluralism of the Nordic welfare states, cultural policy treats newcomers to the political arena selectively. Consequently, the system, constructed originally for protecting free artistic expression and equal distribution of cultural possibilities, has been in the front line of political market orientation in Finland. The orientation is modelled rhetorically after the ideas of cultural pluralism and economic efficiency; in practice, the fight has been a technocratic one between different notions of governmental responsibilities. This mechanism stresses formal procedures at the expense of ad hoc negotiations, leading to a centralised market orientation.     

Controversy,uncertainty and the diverse public in cultural diplomacy: Australia–China relations

In the past few years, foreign policy tensions between China and Australia have become especially fraught. In some cases, this political situation manifests in the very diplomatic initiatives that were funded to help ease relations. This article considers a case study of a theatrical collaboration in the context of contemporary Australia–China relations to interrogate the value of our understandings of and evaluation frameworks for public diplomacy. This article argues that theories of cultural diplomacy and assessments of initiatives need to consider the multiple and competing objectives, diverse publics and controversial receptions that may be the outcomes of cultural diplomatic initiatives. It demonstrates this complexity in relation to Australia–China relations. Taking a cultural diplomatic initiative that sought to increase positive association for Chinese culture in the Australian public as a case study, it illustrates the range of differences that can be found amongst stakeholders, and the different roles that may be ascribed to cultural diplomacy. These interests, including those of different artistic and political stakeholders, as well as differences in the publics involved, are best segmented not only according to nation but also to subculture.     

Footprint or fingerprint: international cultural policy as identity policy

This article focuses on government policy aimed at the presentation of the nation abroad through cultural activities and its relation to national identity, external cultural policy. The methodological framework is offered by the discourse analysis of Wodak and the notion of identity of Laclau and Mouffe, treating policy as a discourse. A closer look is taken at the concept of cultural diplomacy and the closely related term nation branding. This article will show how the shift in paradigm also changes the role of ‘the other’ in the construction of national identity and how this influences the role of the arts in international cultural policy.     

Who governs culture? Actors,federalism and expertise in Swiss regional cultural policy

ABSTRACT

This article proposes a novel approach to cultural policies and cultural policy change, drawing on public policy and institutional analysis to study how decision-making power is distributed between actors in the public and private sectors and at different state levels, as well as the precise roles of public administrations, elected officials and cultural actors. Indeed, rather than directly defining cultural policy, laws on culture mostly designate actors in charge of policy implementation. Based on an empirical application of this analytical framework to the case of Swiss cantons and focusing specifically on the positions of cultural actors, findings show that cultural policies are transformed in different ways, affording more or less power to actors from the cultural sector in implementation arrangements generally dominated by administrative actors.     

An economic analysis of a National Theatre: The case of the ‘Abbey’

Abstract: This article asks how a regional community is culturally constructed as a policy subject in the centre/periphery relation of Finnish cultural policy. The focus is on the options the cultural recognitions analysed from the cultural policy documents of central government and the provincial administration of North Karelia provide for different political interests. It is stated here that the democratisation of cultural policy can be open for and a vehicle of the interests the prevailing spatial dominance attempts to get within the population of peripheries. North Karelia has for centuries been a geographic and economic periphery without inner cultural distinctions. Yet it is regarded as a culturally rich and specific area. The analysis shows that the regional community has continuously been used as a partisan identity for maintaining and reinforcing the spatial integration of national projects. Public cultural image would provide a symbolic compensation for the economically underprivileged. Furthermore, the strong cultural identity of North Karelia has constantly been taken by the regional establishment as an instrument to fight the “opponents of common regional interests” in political conflicts. Thus the principles of democracy have not always meant the capability or attitude to notice cultural polyphony within the region abreast of cultural political decision-making.     

New local cultural policy evaluation methods in the Netherlands: status and perspectives

Efforts to improve local public policy-making in the Netherlands have led to two changes in local government. First, a budgeting system that focuses political debate on the outcomes of policies rather than on their costs was implemented as of 2004. Second, as of 2006, municipalities have been obliged to install a local Audit Committee (rekenkamercommissie). The committees examine the efficacy and efficiency of municipal policies. Several of these committees have devoted research to cultural policy. In this article, I present the manner in which this budgeting system and the institution of Audit Committees have impacted the evaluation of local cultural policies in the Netherlands. Furthermore, I discuss the way practices relate to key dilemmas concerning evidence-based cultural policy.     

Towards Culture 3.0 – performative space in the public library

The aim of this article is to analyse and discuss the development of performative spaces in public libraries from a cultural policy perspective. First, a framework of three concepts of culture, 1.0–3.0, is used as a tool to analyse the overall development of public libraries. Against this background, we introduce the notion of performative spaces in public libraries by highlighting Nordic examples. The tendency can also be seen on a broader level in European and North American libraries, where a ‘performative turn’ can be seen as the relationship between the library and its users, especially the younger ‘digital natives’. The rationales behind the emergence of performative spaces in public libraries are analysed and discussed: democratisation, empowerment and economic impact. This article concludes that the performative spaces are legitimized by multiple rationales in the same way as cultural policies and cultural institutions are legitimised today.     

Creating the cultures of the future: cultural strategy,policy and institutions in Gramsci

Gramsci’s writings have rarely been discussed and used systematically by scholars in cultural policy studies, despite the fact that in cultural studies, from which the field emerged, Gramsci had been a major source of theoretical concepts. Cultural policy studies were, in fact, theorised as an anti-Gramscian project between the late 1980s and the early 1990s, when a group of scholars based in Australia advocated a major political and theoretical reorientation of cultural studies away from hegemony theory and radical politicisation, and towards reformist–technocratic engagement with the policy concerns of contemporary government and business. Their criticism of the ‘Gramscian tradition’ as inadequate for the study of cultural policy and institutions has remained largely unexamined in any detail for almost 20 years and seems to have had a significant role in the subsequent neglect of Gramsci’s contribution in this area of study. This essay, consisting of three parts, is an attempt to challenge such criticism and provide an analysis of Gramsci’s writings, with the aim of proposing a more systematic contribution of Gramsci’s work to the theoretical development of cultural policy studies. In Part I, I question the use of the notion of ‘Gramscian tradition’ made by its critics, and challenge the claim that it was inadequate for the study of cultural policy and institutions. In Parts II and III, I consider Gramsci’s specific writings on questions of cultural strategy, policy and institutions, which have so far been overlooked by scholars, arguing that they provide further analytical insights to those offered by his more general concepts. More specifically, in Part II, I consider Gramsci’s pre-prison writings and political practice in relation to questions of cultural strategy and institutions. I argue that the analysis of these early texts, which were written in the years in which Gramsci was active in party organisation and leadership, is fundamental not only for understanding the nature of Gramsci’s early and continued involvement with questions of cultural strategy and institutions, but also as a key for deciphering and interpreting cultural policy themes that he later developed in the prison notebooks, and which originated in earlier debates. Finally, in Part III, I carry out a detailed analysis of Gramsci’s prison notes on questions of cultural strategy, policy and institutions, which enrich the theoretical underpinnings for critical frameworks of analysis as well as for radical practices of cultural strategy, cultural policy-making and cultural organisation. I then answer the question of whether Gramsci’s insights amount to a theory of cultural policy.     

Enhancing the mobility of collections and access to cultural heritage: immunity of cultural objects from seizure in Poland

This paper analyses, from the perspective of cultural policy considerations, the legal regime established by the recent Polish law on the immunity from seizure of cultural property on loan (2015). It deals with current trends of international museum exchange and explains the benefits and risks involved in cross-border loans of cultural material. This analysis is carried out by focusing on the actual practice and experiences of Polish museums, national and international regulations in force, and human rights considerations. The authors attempt to situate the Polish model for the protection of foreign cultural property on loan within the broader comparative context of the domestic legislation on museum exchange adopted in selected national jurisdictions. The article also offers a more general cultural policy discussion in the context of international museum exchanges of cultural material. Laws and policies facilitating such exchanges are weighed against other rights and interests encompassed in the protection of cultural heritage and the realisation of all human rights, including cultural rights.     

BOOK REVIEW

This article examines the transition from cultural industries to creative industries policies in the English regions between 1980 and 2010. It argues that audio-visual policy in this period is best understood as a trajectory: the gradual, differentiated, contested, but overall coherent development of a policy discourse and corresponding institutional structure. This trajectory can be mapped onto the wider political economy of the period: the transition from social-democratic reformism to neo-liberalism at the end of the 1970s and up to the present. This process has resulted in audio-visual policy being determined to a large degree by the perceived needs of commercial interests, up to the point where regional cultural policy is virtually indistinguishable from economic policy. The transition from cultural to creative industries reflects the development of the neo-liberal state in which cultural policy has been instrumentalised within the larger project of the privatisation of public assets and the shift of relative power from labour to capital.     

The end(s) of national cultures? Cultural policy in the face of diversity

This paper analyses the impact of cultural diversity on cultural policies through an international overview of case studies and reflections. Cultural diversity is generally perceived as a threat toward national cultures. However, this paper argues that (1) there exist substantial national differences in the way in which diversity is perceived and integrated as a policy paradigm; and (2) cultural diversity can be used as an instrument for reconfiguring cultural policies, regardless of the governmental level in question. The authors discuss whether cultural policies of diversity exist and what they are. They also examine the practical consequences of the emergence of a new paradigm concerning the redefinition and implementation of cultural policies within a triple context: the plurality of the territorial configurations of diversity, the simultaneous coexistence of several levels of understanding this issue, and the economic dimensions of cultural diversity.