对国家标准《旅游资源分类、调查与评价》的若干修订意见

国家标准《旅游资源分类、调查与评价》（GB／T18972—2003）自2003年5月推出以来,各级旅游部门都以此为依据开展工作,但各地在应用过程中,也发现该标准存在诸多问题。本文对其中旅游资源分类存在的概念模糊、前后重复、类型缺项、细分不够等问题逐一进行分析,提出了具体修订意见,并对旅游资源评价的研究方向提出了初步构想。     

The 4th-century B.C. shipwreck at Mazotos,Cyprus: New techniques and methodologies in the 3D mapping of shipwreck excavations

Abstract

Well preserved ancient shipwrecks are rare in the archaeological record, but when discovered, they can provide valuable information on a wide range of research issues if analyzed and documented properly. In this paper we discuss the significance, potential, and constraints of mapping methods applied during the underwater excavation of shipwreck sites with special emphasis on stratigraphy, documentation of finds, and reconstruction of site formation processes. As a case study, we present the digital photogrammetry and computer vision software programs used in the excavation of the 4th-century b.c. shipwreck at Mazotos, Cyprus. Our goal is to develop a targeted documentation and mapping method of ongoing shipwreck excavations so that others can address complex research questions concerning this unique discipline of archaeology.     

酒店产品质量的模糊综合评价方法

针对酒店产品质量评价很难做到精确界定这一问题,本文将定性分析与定量分析相结合,用层次分析法（AHP）求得各影响因素的指标权重,构建了一个用于酒店产品质量评价的多级模糊综合评价的数学模型。本文结合实例说明该方法的使用,并阐述了该方法在网络环境下的应用前景。     

基于WebQual体系的旅行社在线服务质量评估研究

本文从旅行社网站服务质量的视角,引入B2C电子商务网站服务质量的Web Qual评价体系,针对旅行社的业务特点对其加以细化和改进后,结合熵权法,构建了旅行社网站服务质量综合评价模型T-Web Qual。然后利用该模型评估了部分2012年全国百强旅行社的在线服务质量。实证研究发现：我国旅行社电子商务网站的软硬件设施建设已经具有一定基础,但是商务理念和服务意识仍显不足;在线服务的技术性和专业性有待提高;在线旅游产品的消费者满意度不高。针对当前旅行社网站存在的问题,本文提出了相应的发展建议。     

Soft Transport Policies and Ground‐Level Ozone: An Evaluation of the “Clear the Air Challenge” in Salt Lake City

In recent years, communities have begun to implement both “soft” and mandatory policies designed to address worsening air quality. Voluntary or soft transportation policies have included air quality alert systems that encourage people not to drive on days when the air quality index is above a specified threshold and public education/action campaigns that focus on reducing automobile related travel. In this article, we evaluate the effectiveness of one such soft policy, the Clear the Air Challenge (CAC), in reducing ground‐level ozone during the Wasatch Front's summer ozone season. Using daily ozone data and color‐coded daily air quality designations from 2006 through 2012, we estimate a range of nonequivalent control group models. In only one of the models does the CAC generate a statistically significant but small reduction in ground‐level ozone. Future research should assess the full range of costs and benefits to the public associated with such soft transport policies.