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Black male: Advertising and the cultural politics of masculinity   总被引:1,自引:0,他引:1  
During the 1980s, men's bodies began to appear with increasing frequency in television, cinema and billboard advertising. The advertisers’ preferred image of masculinity has generally been young, white, able‐bodied and staunchly heterosexual. This paper explores a partial exception to these generalisations: Ogilvy & Mather's highly successful relaunch of the soft drink, Lucozade. By using selected images of black male bodies and their popular associations with sporting and sexual prowess, Lucozade was able to shake off its long‐established associations with sickness and convalescence, becoming a popular ‘in‐health’ drink with a revitalised and revitalising image. The paper places contemporary representations of black men in British advertising in relation to wider changes in attitudes towards gender, sexuality and ‘race’, arguing that the success of the Lucozade campaign depended not so much on general associations between sport and ‘race’, manliness and muscularity, as on the reader's (socially constructed) knowledge of the particular personalities represented. This assumed knowledge effectively suppresses the more threatening aspects of a stereotypically anonymous and rapacious black male sexuality, provoking desire without evoking dread.  相似文献   

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Rothenburg ob der Tauber is one of Germany's most popular tourist destinations attracting over two and a half million visitors annually. Yet, many visitors do not realize that nearly half of Rothenburg's medieval architectural heritage was destroyed in 1945. Its reconstruction was characterized by complex negotiations and compromises as Rothenburgers attempted to balance contemporary preservation philosophies with the town's image as a national symbol and economic interests in a revived tourist trade. These diverse factors were generally complementary and resulted in a remarkably consistent and consensual effort, but the project was not without controversies and contradictions. This article examines the cultural politics of reconstruction in Rothenburg as an attempt to preserve and rebuild the town's image as well as its actual physical structures. Although both the reconstruction of Rothenburg's built environment and its symbolic meaning buttressed the town's status as a national cultural icon, divergent strategies for each project have diminished awareness of the reconstruction period and opportunities for critically engaging this past.  相似文献   

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Over 300 colonial coarse earthenwares kiln wasters uncovered from 16 potter's workshops in southern Québec were analysed using inductively coupled-plasma atomic emission spectrometry (ICP-AES). A sub-sample was analysed through inductively coupled-plasma mass spectrometry (ICP-MS). These analyses were first conducted for the needs of defining ceramic reference groups, but the study also demonstrates that major elements and ICP-AES geochemical datasets can be particularly instructive for the sourcing of ceramics made out of glacial clays.  相似文献   

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《Public Archaeology》2013,12(4):225-241
Abstract

Though later-historical and contemporary archaeology have added an important material dimension to key historical processes such as industrialization and colonialism, the phenomenon of urbanization has hitherto not been addressed. This paper argues for ‘an archaeology of the city’. Building on Habermas' work on the public sphere, it contends that the cityscape, just like the domestic sphere, is a domain for carving out social identities. It also contends that material agency can best be understood as a form of meaningful emergence through bricolage. The arguments are explored through an extensive empirical case study on zoos and railway stations in 19thcentury Europe. Both institutions developed around the same time, through the same liberal industrialism and often in each other's vicinity. Drawing on research into zoo studies, transport history, cultural history and urbanism, it is argued that zoos and stations were instrumental in transforming the 19th-century cityscape into a bourgeois space that provided gateways to the outside world.  相似文献   

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This article considers some overlooked evidence for royal legislation in the dying days of the Carolingian empire, a series of charters known as the Ravenna constitutions. These documents, which deal with the status of Italian freemen, are often analysed as sources for social history but rarely as texts in their own right. Reconstructing the context in which the charters were issued enables us to cast light on political events and royal self‐representation in early 880s Italy; and by drawing attention to the peculiarities of their form, we can use them to reflect more broadly on the nature of Carolingian capitulary legislation and the meaning of its disappearance at the end of the ninth century.  相似文献   

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The article explores the efforts of Marinetti's futurists, Sarfatti's Novecento movement, and the Tuscan circle that propounded strapaese to shape a cultural basis for Italian Fascism. The first two movements sought to become an official art for Fascism, while the third sought to produce a culture that would remain true to Fascism's origins in 1919, but all were in different ways 'modernist' movements and they are therefore contextualized both in terms of the challenge presented by Fascism and those faced by their modernist counterparts elsewhere in Europe. It is argued that the three movements enjoyed some success in the 1920s but were effectively shut down by the rise of the intransigent Right in the 1930s. Yet it is also argued that they needed the regime because they were too weak by themselves to assert the principle of artistic autonomy in the face of an internationally ascendant commodity culture. L'articolo esplora i tentativi dei futuristi facenti capo a Marinetti, del movimento Novecento di Sarfatti, così come del circolo toscano detto di Strapaese, nel costruire e definire le basi culturali del fascismo italiano. I primi due movimenti cercarono di costituire un'arte ufficiale del fascismo, mentre la terza si protese a far nascere una cultura che rimanesse legata alle origini del movimento fascista del 1919; ma tutti erano, in maniera diversa, movimenti 'modernisti' e sono qui tra l'altro posti sia nel contesto del cambiamento, nel clima politico e culturale, rappresentato dal fascismo che in quello degli altri movimenti modernisti europei. Viene messo in evidenza che i tre movimenti ottennero un discreto successo negli anni venti, ma furono censurati da una destra intransigente che emergeva negli anni trenta. Tuttavia, è possibile affermare che tutti e tre i movimenti avevano bisogno del Regime perché troppo deboli ed incapaci di consolidare un principio di autonomia artistica nei confronti di una emergente cultura consumista nel contesto internazionale.  相似文献   

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This paper discusses the politics of the material commemoration of mass crime, with a focus on the Ovaherero and Nama descendants of the victims of a 1904–1908 mass ethnic killing in German Southwest Africa. My approach to monuments emphasises their place as artefacts that mark changes of regime after war or revolution, and as focal points of resistance to state regimes of commemoration. Tracing the material forms of memorialisation in Germany reveals the significance of both a ‘remembrance culture’ of the Holocaust and, at the same time, resistance to recognition of the Ovaherero/Nama genocide. In Namibia, the success of the Ovaherero/Nama activist campaign in Germany prompted the government to shift positions and take up the cause of genocide remembrance, asking Germany to officially recognise that its actions constituted genocide, to issue a formal apology and to pay reparations. By framing the mass violence of imperial Germany in terms of its enduring legacy in heritage, Ovaherero and Nama activists and their supporters were able to cross into different geographies of commemoration and bring distant wrongs, without living witnesses, into the present.  相似文献   

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James Arbuckle, born a Presbyterian in Belfast, educated at Glasgow University, moved to Dublin under the patronage of the radical Whig Viscount Molesworth. He arrived at the time of Swift's triumph as ‘The Drapier’. Writing under the name ‘Hibernicus’, he produced a series of essays in the style of Addison's Spectator (1725–26). They can be read as a ‘polite’ Whig critique of Swift's Irish writing, particularly on confessional division. Arbuckle was clearly identified as a political opponent of Swift in a series of lampoons from Swift's circle. He wrote more incisively against the confessional state in his 1729 work The Tribune, lost to historians because of a mistaken attribution to Swift's friend Delany. This article will study Arbuckle's critique of Swift, aiming to give an insight into cultural conflict, both Whig/Tory and Anglican/Presbyterian in a period when both Whig and Presbyterian views have generally been overlooked.  相似文献   

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This article examines the use of ‘discursive sodomy’ in political critique against five late medieval monarchs and their favourites. Sources from Castile, England and Sweden reveal common themes that recur. Contemporary sources frequently stated that the king’s love for his favourite was excessive and beyond measure; that the favourite was always by the king’s side and thereby hindered others from approaching him. Critics further claimed that the king showed no moderation in his generosity toward the favourite and that the difference in rank between the two men made their relationship suspicious. This paper argues that all four themes included allusions to same-sex desire with the purpose of implying that the natural order and hierarchies were put in jeopardy. The main issue at hand was that the king had been seduced or even bewitched and therefore was no longer in control. He had let another man dominate him.  相似文献   

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In Germany, cultural policy is formally made on the level of municipalities, the Länder (federal states) and the federal government. With approximately eight billion Euros per year, they finance a large percentage of cultural and arts activities: music, theater, dance, museums, libraries, film and the preservation of sites of historic interest. The federal government sets the legal framework in which art can be produced and distributed, and finances it indirectly through tax reductions (VAT reduction), copy right laws, and special health insurance and retirement arrangements for artists (Künstlersozialkasse). Within this institutionalized legal and governmental setting, the discursive dimension of politics is often forgotten, particularly when policy creation is being discussed. This article focuses on the discursive dimensions of politics within the field of classical and contemporary music and offers a discourse analysis of mass media coverage to investigate policy‐making.  相似文献   

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Visual and cultural modes of expression and intercultural engagement have broad implications for recognition politics. Recognition-based strategies for the governance of Indigenous difference in settler colonies engage in an economy of perception that capitalises on the currency of inclusion and diversity. This paper explores the visual and cultural fields of recognition politics in the Canadian settler state through the examples of the 2008 Apology from the federal government for Indian Residential Schools and the stained-glass window – Giniigaaniimenaaning (Looking Ahead) by Métis artist Christi Belcourt – commissioned to commemorate the Apology. The paper uses Judith Butler’s concepts of recognisability and framing to make sense of these events as legitimations of settler colonialism. It goes on to explore the possibility of rupture in the inherent instability of ‘frames of recognition’, in Butler’s terms, and uses Jolene Rickard’s conceptualisation of visual sovereignty to also make sense of the simultaneous subversion and self-recognition that takes place in Belcourt’s artwork. In doing so, this paper furthers a critical dialogue surrounding the normativity of recognition policies and practices in Canada as well as the intersubjective or interpellative orientation of visual-cultural expressions of recognition.  相似文献   

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When, from the 1980s onwards, market-driven politics won widespread recognition in liberal capitalist Western democracies, processes of broadcasting marketization in the UK and Germany were decisively determined by two inquiries: the Committee on the Financing of the BBC, chaired by Alan Peacock, and the Commission for the Development of the Technical Communications System (KtK), chaired by Eberhard Witte. This article compares how both inquiries, driven by their chairmen, affected domestic communications policy-making. The research is situated within a critical political economy framework and it is argued that critiques from scholars within cultural policy depicting Alan Peacock and the inquiry he chaired as driven by a narrowly economistic understanding of broadcasting are partly unjustified. As the comparison with the radical restructuring pursued by Eberhard Witte brings to the fore, Peacock, in fact followed a moderate reform agenda of gradual change, aiming to preserve some core cultural elements within public service broadcasting.  相似文献   

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