中国旅游业广告现状分析研究

随着中国经济的不断发展,人民的生活水平不断提高,旅游业近年来蓬勃发展。旅游者销售的产品大多数带不走,拿不到。因此旅游业的旅游广告日益得到旅游业界的重视。一、旅游广告的概念及特点(一)旅游广告的概念旅游广告主要是指由旅游企业出资,通过各种媒介进行有关旅游产品、旅游服务和旅游信息的有偿的、有组织的、综合的、劝服性的、非人员的信息传播活动,属于狭义的广告。是指旅游部门或旅游企业通过一定形式的媒介,公开而广泛地旅游者介绍旅游产品、提升旅游品牌的一种宣传活动。它能广泛     

从招牌、幌子的流变看民俗的变异

提起中国商业民俗,人们往往会想到招牌和幌子,它们是古代商家传递广告信息的重要媒介,被一些学者称为中国商业的“活化石”,在中国商业发展史上占据重要的位置。然而,在当代中国,招牌被不断发扬光大,得到了继承和延续,而幌子     

庞贝——古罗马广告文明的活标本

广告是现代社会生活的重要组成部分,但是追溯广告的历史却是绵长而悠久的。庞贝古城中丰富的广告形式、生动的广告传播内容和特有的广告媒介特点都反映了古罗马文明的特征,不但可以反映古代西方文明的一个生动侧面,而且对于更全面而丰富的研究历史、探求广告现象与社会经济、文化之间的内在关联都具有重要的佐证意义。     

论中国古代广告发展及表现

广告是商品交换发展到一定程度的产物。中国古代广告产生于原始社会解体、奴隶制出现初期;发展于春秋战国至唐宋封建社会步向繁荣时期;在元、明、清三代,随着古代商业中心城市增多,交换区域扩大,广告表现形式趋向完备,呈现出丰富多彩的内容。中国古代广告的发展同中国古代商业经济的发展密切相关。     

探索如何设计和创意媒体广告才能留住受众的注意力

媒体是传播信息的介质、载体和平台,作为一种信息渠道,其特点是形式多样、与时俱进。随着媒介技术的迅速发展,媒体不仅承担着政府口舌的重要功能,逐渐演化为大众交流交互沟通的平台。媒介即讯息,新兴媒体层出不穷,各种新奇有趣的媒介形式、灵敏的信息反应,丰富感性的资讯内容。刺激和争夺着受众的感官和眼球。媒体的广告实质是一种注意力经济活动。本文从媒体广告形式、媒体广告创意类型、媒体广告特点等不同方面分析和探索媒体类商品的广告传播特点。总结促进媒体发展和前进更多更丰富的手段。     

探索如何设计和创意媒体广告才能留住受众的注意力

媒体是传播信息的介质、载体和平台,作为一种信息渠道,其特点是形式多样、与时俱进。随着媒介技术的迅速发展,媒体不仅承担着政府口舌的重要功能,逐渐演化为大众交流交互沟通的平台。媒介即讯息[1],新兴媒体层出不穷,各种新奇有趣的媒介形式、灵敏的信息反应,丰富感性的资讯内容,刺激和争夺着受众的感官和眼球,媒体的广告实质是一种注意力经济[2]活动。本文从媒体广告形式、媒体广告创意类型、媒体广告特点等不同方面分析和探索媒体类商品的广告传播特点,总结促进媒体发展和前进更多更丰富的手段。     

论中国古代的幌子广告

中国古代幌子广告经历了一个长期发展的过程。幌子广告的出现与原始人的图腾崇拜有着最直接的渊源关系。幌子广告的发展则与行商坐贾的分化不无关系。中国古代幌子广告类型众多,但概括起来,主要分为形象幌子、标志幌和字幌三种基本类型。幌子广告具有鲜明的行业特点,是中国古代民俗化的载体。     

考古发现与秦汉时期的体育活动

体育活动,是人类在社会生产和社会生活的实践中不断创造、丰富和发展起来的,构成人类社会生活的一个有机组成部分。现代社会如此,古代社会也如此。古代体育活动,既是古代社会生活的一个重要方面,也为现代体育的发生和发展奠定了历史的基础。中国古代体育活动有着悠久的历史和     

以汉代墓葬为例解读中国古代墓葬性质

墓葬是安置死者遗体的特殊建筑,是我们了解古代丧葬思想的重要媒介。汉代是中国古代墓葬制度形成的重要阶段,本文主要以汉代墓葬为例,就如何真实客观地释读墓葬信息进行探讨,论证了古代墓葬的诸多性质,如神圣性、象征性、礼仪性、等级性、安全性、时代性,并希望通过以上论证,解析中国古代墓葬制度演变的根源。     

冷战与传媒：20世纪五六十年代美国新闻处对华宣传中的目标人群与媒介运用

在冷战前期中美对抗的时代，美国政府对中华人民共和国展开了宣传攻势。这种攻势分为两种，一种是针对中国大陆居民，运用中文媒介“对华宣传”;另一种是运用外文媒介在国际舆论中开展“涉华宣传”。对华宣传的目标人群主要是新中国的知识分子和党政干部，运用的主要媒介是广播和邮寄印刷品；涉华宣传的目标人群是外国社会精英和知识分子，主要媒介是新闻和出版物。大体上，美国对华和涉华宣传针对的受众是受过教育的精英阶层，宣传媒介的选择相应地也是“智识活动”和“知识体验”式活动(广播读书会、时政新闻和书刊、社会纪实小说等),内容多围绕深度时政新闻话题展开。这是美方针对第三世界社会精英一种惯常的宣传技巧，体现了冷战政治与大众传媒的关联性。     

论纸莎草纸的兴衰及其历史影响

纸莎草纸的出现是一种进步,表明了人类利用自然之赐,探索新的书写材料的创造力。但纸莎草纸也具有自身不可克服的诸多局限性,其最终被羊皮纸和纸所代替,更是一种历史的必然和进步。然而,纸莎草纸毕竟曾经是多达六种语言文字符号的载体,记录了包括古埃及、古希腊、古罗马和阿拉伯帝国弥足珍贵的历史信息,从而使其成为人类历史上最早的、应用时间最长的、最重要的纸质传播媒介。因此,无论是研究近东和欧洲古代文明史,还是研究人类传播媒介史,都离不开对纸莎草纸及其所承载的文献进行的研究,它是古代文明留给后人的一笔宝贵的文化遗产。     

The political geography of campaign advertising in U.S. House elections

The extent to which elections are useful instruments of accountability is closely related to the ability of citizens to acquire and utilize information about candidates running in those contests. In this paper, I examine the visibility of campaigns for the United States House of Representatives by analyzing how candidates, political parties and interest groups strategically allocate campaign advertising in media markets and congressional districts across the United States. I show that this allocation is based not only on the competitiveness of the campaign, but also according to the cost and reach of the media markets that dominate congressional districts. Overall, the findings indicate the importance of political geographic considerations for understanding the substantial variation in advertising aired both across and within congressional districts during House campaigns.     

信息全球化下的博物馆传播研究

博物馆既具备传播媒介的基本条件,与其他传播媒介相比,又更具可感知性和文化承载性等独特的优势。在信息时代的新环境下,博物馆作为收藏、展示、研究文化遗产的特殊媒介,需要树立博物馆的媒介威望,采用新的展示、讲解手段,以宣传片、网站等方式扩大博物馆的品牌影响,以此来更好地满足社会大众的需求。     

Branded cities: outdoor advertising,urban governance,and the outdoor media landscape

Abstract: In many cities both rich and poor, new forms of outdoor advertising are emerging with potentially significant implications for the nature of the urban public realm. Public–private partnerships for advertising‐funded provision of basic items of urban infrastructure such as bus shelters, street signs and public telephones have grown as a result of structural changes in the advertising industry and shifts towards neoliberal forms of urban governance. This article critically interrogates the implications of these new outdoor advertising arrangements for the urban public realm, and argues that they have potentially harmful consequences for the accessibility and diversity of the outdoor media landscape. It then proposes three strategies for the democratisation of that landscape. These strategies are not premised on an outright rejection of outdoor advertising, but rather seek to contest the monopolistic capture of outdoor media by public–private partnerships involving urban authorities and outdoor advertising companies.     

The Urban Emergence of a New Information Industry: Sydney's Multimedia Firms

This paper analyses the multimedia industry in Sydney. It seeks to understand whether the emergence of the industry has involved dense horizontal and vertical inter‐firm linkages characteristic of an industrial cluster, or whether the industry has grown because of general urbanisation economies related to such factors as skilled labour supply and market demand. The industry is highly concentrated in and around central Sydney. This provides the best access to firms’ main clients, notably advertising companies and other multimedia firms. It also reflects the centralised location of skilled labour such as web designers. While there is evidence of an emerging inner Sydney multimedia cluster which includes graphic design and advertising and related media, the main driver of the industry's development appears to have been general demand from advertising and related media companies, in association with the pool of computer graphics talent generated by these companies.     

敦煌石窟艺术应用颜料的产地之谜

论述了敦煌石窟彩绘艺术颜料的研究背景、科学分析方法和结果。并根据史料所载以及现代科学的实际勘探考察,结合颜料的科学分析,对敦煌石窟艺术所用的朱砂、铅丹、赭石、绛矾、雄黄、雌黄、密陀僧、金粉、金箔、石绿、铜绿、石青、青金石、群青、铅粉、石膏、白垩、云母、二氧化铅等主要矿物质颜料的化学成分、应用及其产地进行了探索。     

应用酶联免疫吸附法(ELISA)初探古代墓葬壁画胶结材料中的狗胶原蛋白

古代墓葬壁画颜料中的胶结材料成分研究是国内外考古界研究的热点方向之一。本研究针对我国北方公元5世纪墓葬壁画中红色、黑色和黄色壁画颜料样品,利用酶联免疫吸附法(ELISA),对样品中的狗胶原蛋白浓度进行了分析测定。结果发现,红色干燥壁画颜料中含有狗胶原蛋白,含量为7.328mg/L,而黑色、黄色和红色湿润壁画颜料中均未检测到狗胶原蛋白成分。利用ELISA成功检测出我国古代壁画颜料中胶结材料成分。该检测方法可以直接、快速检测古代壁画胶结材料中动物胶原蛋白的种类。     

广西宁明花山岩画颜料胶结材料分析研究

花山岩画是研究我国百越民族古代社会历史的重要资料。岩画颜料中胶结材料分析是判断岩画制作工艺、岩画颜料脱落、褪色原因以及岩画病害治理的重要依据。本工作利用三维视频显微镜和材料显微镜、红外光谱仪、激光拉曼光谱仪、气相色谱质谱仪(GC-MS)等,主要分析了花山岩画颜料胶结物成分。结果表明,岩画颜料胶结材料为植物性粘合剂;颜料样品中含有分布均匀的草酸钙,草酸钙的形成与颜料使用植物性粘合剂有关。     

Popular Italian cinema,the media,and the economic miracle: rethinking commedia all’italiana

This article seeks to reposition the popular cinematic genre commedia all’italiana within the context of the rapid expansion of the media industries which accompanied Italy's postwar economic miracle. The article looks at three distinct aspects of the relationship between commedia all’italiana and other media. First, it outlines the important role played by the media during the boom in disseminating images of consumer lifestyles, and highlights the way in which commedia all’italiana participated in this process. Second, through a discussion of media appearances by Vittorio Gassman and Nino Manfredi, the article emphasises the extent to which their commedia all’italiana star personas were constructed and circulated in a multimedia context. Finally, it examines how the genre represented other media, focusing in particular on the representation of gender in advertising scenes. Through close readings of commedia all’italiana advertising scenes, the article notes points of continuity with and difference from advertising imagery that was circulating at the time. The article argues that in order to further our understanding of commedia all’italiana and its relationship to Italian society, it is essential to understand the genre's relationship to other media production of the period, which both influenced the comedies’ representations and was influenced by them in turn.     

Big spending on the small screen: Televised party political advertising and the 1980 campaign

Over the last decade television advertising has become a central feature of the campaign strategy of the major Australian political parties. The 1980 federal campaign affords a glimpse of this. During the campaign details of the advertising schedule initially prepared by the Masius agency for the Liberals in Victoria were leaked to the press. These, set alongside similar details of the ALP's Victorian campaign, provide a profile of the place of electronic media‐based marketing in contemporary Australian politics. As details of the purchase of time on commercial radio and television for political advertising provided to the Senate by the Minister for Communications confirm, Liberal advertising in 1980 was far more extensive and expensive.