A cultural justice approach to popular music heritage in deindustrialising cities

ABSTRACT

Deindustrialisation contributes to significant transformations for local communities, including rising unemployment, poverty and urban decay. Following the ‘creative city’ phenomenon in cultural policy, deindustrialising cities across the globe have increasingly turned to arts, culture and heritage as strategies for economic diversification and urban renewal. This article considers the potential role that popular music heritage might play in revitalising cities grappling with industrial decline. Specifically, we outline how a ‘cultural justice approach’ can be used within critical heritage studies to assess the benefits and drawbacks of such heritage initiatives. Reflecting on examples from three deindustrialising cities – Wollongong, Australia; Detroit, USA; and Birmingham, UK – we analyse how popular music heritage can produce cultural justice outcomes in three key ways: practices of collection, preservation and archiving; curation, storytelling and heritage interpretation; and mobilising communities for collective action.     

Sustaining artistic practices post George Brandis’s controversial Australia Council arts funding changes: cultural policy and visual artists’ careers in Australia

This article analyses how public funding enables artistic practices from the perspectives of both national cultural policy decision makers, and our three interviewed subjects in the visual arts. Funding from the Australia Council for the Arts is examined in terms of the extent to which it is perceived to dis/enable ongoing artistic practice. This examination is timely given Australia’s former Minister for the Arts George Brandis’s 2015 shock annexation of Australia Council funding: $104.7 million was originally to be transferred from the Australia Council to the newly established National Programme for Excellence in the Arts (NPEA). This body represented a move away from the ‘arms-length’, independent peer-reviewed funding decisions with the arts minister having the ultimate authority with regard to the NPEA. The NPEA has now been renamed Catalyst – Australian Arts and Culture Fund (Catalyst) as a result of consultations and feedback relating to the NPEA.     

Rural Transformation and Cultural Industries: Popular Music on the New South Wales Far North Coast

This article explores the emergence of popular music as a niche cultural industry, connected to economic and social transformations on the New South Wales Far North Coast (also known as the ‘Northern Rivers’ region). The various images of the New South Wales Far North Coast as a ‘lifestyle’ region, ‘alternative’ locale and coastal retreat have attracted a diverse mix of ex–urban professionals, unemployed persons, youth subcultures, backpacker tourists and retirees. Yet, despite population growth, the region continues to suffer unemployment rates among the highest in Australia. Against this backdrop, diverse popular music ‘scenes’ have emerged, constituting an industry with linkages to cultural production in Sydney, Melbourne and overseas. While the region’s unique cultural mix has been suggested as a key site of comparative advantage, future employment is likely to remain transient, insecure, and governed by industry–wide labour relations. This case study illustrates some of the complexities underpinning contemporary urban–regional change in Australia, and provides cautious assessment of the capacity of the cultural industries to reinvigorate rural economies.     

Whose cultural value? Representation,power and creative industries

ABSTRACT

The debate around ‘cultural value’ has become increasingly central to policy debates on arts and creative industries policy over the past ten years and has mostly focused on the articulation and measurement of ‘economic value’, at the expense of other forms of value—cultural, social, aesthetic. This paper’s goal is to counter this prevalent over-simplification by focusing on the mechanisms through which ‘value’ is either allocated or denied to cultural forms and practices by certain groups in particular social contexts. We know that different social groups enjoy different access to the power to bestow value and legitimise aesthetic and cultural practices; yet, questions of power, of symbolic violence and misrecognition rarely have any prominence in cultural policy discourse. This article thus makes a distinctive contribution to creative industry scholarship by tackling this neglected question head on: it calls for a commitment to addressing cultural policy’s blind spot over power and misrecognition, and for what McGuigan (2006: 138) refers to as ‘critique in the public interest’. To achieve this, the article discusses findings of an AHRC-funded project that considered questions of cultural value, power, media representation and misrecognition in relation to a participatory arts project involving the Gypsy and Traveller community in Lincolnshire, England.     

Counting eyeballs,soundbites and ‘plings’: arts participation,strategic instrumentalism and the London 2012 Cultural Olympiad

This article examines cultural participation, its metrics and ‘drivers’ as they are defined through cultural programming for the London 2012 Olympics. The meanings and interpretation of these terms are considered by examining the development of an evaluation framework for the We Play programme in the North West of England, an initiative funded by Legacy Trust UK and part of the London 2012 Cultural Olympiad. It argues that in spite of the dissonance between arts and sports within Olympics programmes and claims of the deleterious impact on arts funding, particular within the regions, London 2012 has engendered creative programming which strategically deploys the Cultural Olympiad to satisfy local cultural policy objectives as well as meeting broader interests in ‘legacy’ from the Games. Such ambitions require the development of appropriate methodologies for understanding arts participation and engagement for the purpose of evaluation and evidence-based policy making, a particular challenge for such a complex range of activities, sites and settings for arts participation.     

SOVEREIGNTY AND SOFTWARE

This article will critically appraise two approaches to cultural policy. The first focuses upon the need for a national cultural policy in order to establish a national “common culture” among its citizens, through measures to promote the arts and popular media sectors, and set limits to the flow of imported materials into the nation. This is what has been termed the “sovereignty” model, and has historically been the driver of cultural policy debates. The second approach, which is called the “software” approach, aims to create cultural infrastructure and other environmental factors to promote a creative economy, whether at local, regional, national or supra‐national levels. It questions the historical divides between “culture” and “industry”, and between “creativity” and “innovation”, and is focused upon the development of future ideas and creative concepts. It draws upon the very different conditions associated with the development of software to those of established arts and media sectors, and aims to extend the “software” model more widely into cultural and creative industries policy.     

Musical memory,heritage and local identity: remembering the popular music past in a European Capital of Culture

This paper explores the relationship between rock music, collective memory and local identity, by focusing on events connected to Liverpool's status as European Capital of Culture 2008. The first part of the paper describes these events and how memories of local rock music were attached to heritage and local identity and mobilised to validate Liverpool as a capital of culture, whilst in turn the city's Capital of Culture status served to validate particular ways of remembering the local musical past. The second part of the paper considers the broader significance of these events by relating them to three pan-European trends in cultural policy: the development of the cultural and heritage industries; the protection and promotion of local culture and identity; and the fostering of cultural diversity and integration. It highlights the general significance of the popular music past for cultural policy in Europe, but also the politics of popular music memory and how it involves a complex and dynamic process of negotiation that relates to cultural policy in particular ways. The paper concludes by arguing that popular music offers a specific and productive focus for research on cultural policy, heritage and local identity in Europe.     

Remembering the 1960s: popular music and memory in Europe

Following the increasing attention paid to popular music in heritage discourses, this article explores how the popular music culture from the 1960s is remembered in Europe. I discuss the role of heritage organizations, media and the cultural policy of the EU in the construction of a popular music heritage of this period. Furthermore, I examine the ways in which attachments to local, national and European identities are negotiated. To this end, I draw upon interviews with representatives of museums, websites and archives. The article reveals a recurring tension between transnational and local experiences of the 1960s. It is found that media and heritage institutions like museums and archives predominantly have a national and local orientation, although narratives with a European vantage point are now emerging on the internet.     

Sustaining popular music’s material culture in community archives and museums

This article examines the challenges of sustainability faced by community archives and museums that are concerned with the preservation and display of the material culture of popular music’s recent past. The sustainability of grassroots sites of popular music heritage is of great concern due to their role in making accessible cultural artefacts that have limited representation in the collections of more prestigious institutions. Drawing on three sites that have ceased operation – Jazz Museum Bix Eiben Hamburg, Mutant Sounds and Holy Warbles – the article highlights difficulties faced by the founders and volunteers of physical and online archives in sustaining their ‘do-it-yourself’ heritage practices in the medium- to long-term.     

Performing arts as cultural heritage in the Federated States of Micronesia

This article explores the performing arts as cultural heritage in the Federated States of Micronesia (FSM) in the western Pacific. It examines policies for and ideas about the support, management and safeguarding of the performing arts, first through the colonial lens of historical preservation, then through intangible cultural heritage and finally from recent theorising in music ecology. In presenting an overview of cultural heritage policy in the FSM with regard to the performing arts, this paper discusses the relationship between heritage practices and colonialism, and it reviews the place of music and dance in the cultural management of Micronesia. Drawing on recent work in ethnomusicology, the article argues for considerations of the holistic space of the performing arts and the facilitation of participatory practices to address concerns of cultural demise and to reframe approaches to music and dance as cultural heritage in the Pacific.     

‘Lockout’ laws or ‘rock out’ laws? Governing Sydney’s night-time economy and implications for the ‘music city’

‘Lockout laws’ are not new in Australia – variants exist and have been trialled or continue to operate in Newcastle (since 2008), Melbourne (abandoned in 2008), and Adelaide (since 2013) and Darwin (since 2007). In February 2014, the New South Wales O’Farrell Coalition government introduced 1.30 am lockout and 3 am last drink laws for the Sydney CBD (Central Business District), among a series of other measures. The subsequent controversies about the ‘lockout laws’ in Sydney have provoked a curious and vivid set of debates encompassing crime, medical, moral, social, libertarian, cultural and industrial discourses. In this paper I wish to assess the new regulatory landscape within historical and contemporary perspectives of nightlife economies increasingly privileging cultural and entertainment city uses. Beyond unpacking the ‘lockout’ debate in terms of ‘liveability’ and ‘cultural city’ meanings as practised by Australian cities, this article will focus on the implications for Sydney’s ability to maintain its national and global status as a music city.     

Composing Connections between Continents: Tracing the History of Australia’s Engagement with Antarctica through Music

This article explores the history of Australia’s engagement with Antarctica through music, from the earliest songs and an opera created by the first Australian explorers to Antarctica, to the popular Antarctic-related classical music of Australian composer Nigel Westlake and the soundscape-based compositions of Australia-based sound artists Philip Samartzis and Lawrence English. Drawing on the field of musicology, but also the scholarly turn to the senses as part of the broadening reach of cultural history, the article argues that Australia’s musical engagement with Antarctica constitutes a significant, though understudied, aspect of our aural heritage. Further, deeper and critical appreciation of this music as cultural and aural heritage enhances our ability to reflect on the full extent of Australia’s relationship with, and contribution to knowledge about, its ‘Great Frozen Neighbour’ and its identity as a ‘gateway’ to the Antarctic region.     

Media portrayal of the cultural relationship between Australia and Japan

This article traces Japanese and Australian media portrayals of the cultural aspects to the bilateral relationship. The article examines popular discourse about Japan and Australia in the media of each country, demonstrating how this has reflected the evolution of the cultural relationship. In Australia, the press has swung from portraying Japan as a problematic source of income from the resources trade, through to the home of ‘cool’ technology and fashion. In Japan, discourse about Australia has ranged from images of a country populated with cute animals, to a regional partner sharing the same democratic ideals. The article draws from the personal experiences of the author who was a correspondent and journalist for Australian and Japanese news corporations during the 1980s and 1990s. The author covered the ‘koala wars’ and the frill-necked lizard boom prompted by the Mitsubishi Mirage television commercial, as well as monitoring the growth in Japanese tourism to Australia. The author also draws on data from tracking surveys conducted by the Embassy of Japanese in Australia.     

THE THERAPEUTIC STATE

State subsidy for the arts in Britain has been determined by a variety of political and social factors over the last two hundred years. This article examines the recent emergence of a therapeutic ethos that has come to shape arts policy in the United Kingdom. It begins with a survey of existing literature describing a shift in Britain’s arts policy since the 1970s. It examines the limitations of existing explanations and suggests another explanatory factor – the growing valorisation of the arts as a therapeutic tool to address social problems. This can be seen in two historically convergent trends: the challenge to cultural authority through the emergence of a therapeutic understanding of creativity, and the reorientation of political activism around issues of culture and wellbeing. Finally, the article considers how and why these ideas became institutionalised in Britain’s main arts policy body – the Arts Council.     

The international transfer of creative industries as a policy idea

This article examines the transfer of creative industries as a policy idea to Lithuania. Tracing the stages of the transfer and analysing its consequences in the local cultural policy field, this paper argues for the importance of studying cultural policy process. The findings reveal that the process of the international transfer of creative industries mattered, because it generated wider transformations in cultural policy field by having ambiguous effects on local power relations. The policy idea of creative industries opened the cultural policy field to new actors. As a result, competition for scarce state funding increased, but cultural organisations gained access to the European Union structural funds. In all, creative industries as a policy idea significantly transformed Lithuanian state cultural policy, in that it led to a reassessment of both the practices and identities of cultural organisations.     

Living with instrumentalism: the academic commitment to cultural diplomacy

Despite the influence of cultural policy studies and other theoretical approaches ‘after critique’, the dominant paradigm across much of the humanities remains anti-governmental especially when ‘culture’ is the other term in the equation. This paper argues instead for a positive relationship between humanities academics/intellectuals and the governmental agendas of cultural diplomacy, and for ways of accommodating critical perspectives on both the concept of ‘the national interest’ and the instrumentalisation of culture. It examines the policy objectives of the Australian government’s main cultural diplomacy agencies together with practical examples from its bilateral bodies, in particular the Australia-China Council and its program of support for Australian Studies in China.     

Towards ‘Embedded Non-creative Work’? Administration,digitisation and the recorded music industry

Abstract

For contemporary cultural policy, ‘non-creative’ work continues to form a conceptual blindspot: a foil to define and value creativity against. This paper develops existing categories to augment the task-focused notion of ‘embedded creativity’ with a more situated view of work’s cultural and institutional embedding. It first interrogates this ‘embeddedness’, taking a ‘cultural economy’ approach to intermediation and administrative support. Drawing on observations from an in-depth qualitative study of employees in major record labels, the second part articulates the heightened importance of ‘admin’ to recorded music industries, after ‘digital disruption’. Routine bureaucratic labour presents an atypical example, revealing much about the hidden relational and identity work that goes into constructing ‘creative industries’ as such. The intention is not to show that ‘embedded non-creative workers’ are in fact ‘creative’ but, on the contrary, to articulate the distinct contributions and value of support work in this context, questioning a persistent reliance on creative/non-creative dualisms. Policy research would benefit from enriched understanding of culture's assembly in marketable objects, reorienting understandings of ‘cultural’ labour markets and careers, and reimagining the role of traditional cultural ‘administration’ in the contemporary ‘creative economy’.     

Going ‘mainstream’: evaluating the instrumentalisation of multicultural arts

This paper considers how debates over the instrumentalisation of the arts have informed the cultural production of an Australian arts organisation – Multicultural Arts Victoria (MAV). In an effort to make multicultural arts more ‘mainstream’, MAV has increasingly adopted market‐based rationales for its work – particularly the use of ‘audience development’ policy frameworks. It is easy to evaluate this marketisation of multicultural arts negatively as an acceptance of neoliberal policy agendas and as a weakening of its commitment to ‘cultural development’ goals. This paper suggests, however, via a critique of Ghassan Hage’s analysis of multiculturalism, that such accounts do not consider how economic rationales actually sit in practice with MAV’s other (cultural development) agendas. Such critiques, therefore, preclude an affirmative reading of the instrumentalisation of multicultural arts. An alternative analytical framework is proposed – one which can more readily account for multicultural arts as a set of practices informed by diverse agendas, and which acknowledges how such practices might both contest and converge with official government policies.