Mass Politics and the Techniques of Leadership: The Promise and Perils of Propaganda in Weimar Germany

This paper traces the development of ideas about ‘professional’and ‘scientific’ publicity during the Weimar era,and their gradual absorption by mainstream politicians and officialsfrom the late 1920s onwards. The unprecedented wartime effortsto influence domestic morale and the scandalous revelationsof misinformation afterwards greatly increased popular awarenessof the ability of élites to manipulate public opinion,and generated intense interest in the problems of communicatingwith mass publics. Nowhere was this fascination greater thanin Germany, where many attributed their defeat primarily tosuperior enemy propaganda. The result was a wide-ranging postwardiscourse about the power of this modern ‘weapon’and its unavoidability as a part of modern political and commerciallife. Far from learning the so-called ‘lessons of thewar’, government self-representation efforts were steadilycriticized by journalists and advertisers as both quantitativelyand qualitatively inadequate. Whereas most republicans regarded‘propaganda’ as mendacious and unstatesmanlike,many of the radical parties’ publicity efforts clearlyreflected the basic tenets of the concurrent propaganda discourse,in particular the emphasis on emotional appeal and ritualisticsymbols. During the crisis of the early 1930s, amidst the visiblesuccess of the Nazis’ advertising-inspired campaigning,the spread of this discourse across the political spectrum helpedto hollow out democratic conceptualizations of leadership andpublic opinion from the very centre of Weimar political life.     

'Proactive fast-tracking' diffusion of supermarkets in developing countries: implications for market institutions and trade

Supermarkets have spread extremely rapidly in developing countriesafter the ‘take-off’ in the early to mid-1990s.Former analyses of supermarket diffusion have not adequatelyexplained the sudden burst and then exponential diffusion ofsupermarkets in the late 1990s and early 2000s. We argue thatrather than taking demand and market institutional and organizationalconditions as ‘exogenous’, as former analyses havetended to do, modern food retailers instead have treated localconditions as substantially ‘endogenous’. To enabletheir rapid growth, supermarkets undertake ‘proactivefast-tracking strategies’ to alter the ‘enablingconditions’ of entry and growth. Beside the retail investmentsthat have been extensively treated in recent literature, theseproactive strategies focus on improving the ‘enablingconditions’ via (i) procurement system modernization and(ii) local supply chain development. One important strategyretailers have used to facilitate (i) and (ii) is to form symbioticrelationships with modern wholesale, logistics and processingfirms. An example we address is ‘follow sourcing’,where a transnational retailer encourages transnational logisticsand wholesale firms with whom the retailer is working in homemarkets, to locate to the developing country. This is a spurto globalization of services in support of retail. Follow-sourcinghas been treated for example in the automobile manufacturessector (follow-sourcing from spare parts manufacturers)—butnot in the food sector. A second important strategy is thatof multi-network-sourcing, in which supermarkets source fromnational, regional and global networks. We analyze that strategyhere, adding to the literature which to date has touched onthis theme only scantly, and for the first time identify typicalpaths, present preliminary evidence (from Central America andIndonesia) concerning this multi-sourcing-network strategy anddiscuss trade implications. One of these is the move to primacyof South–South trade in supermarket sourcing—a newdimension of globalization. By introducing this link of retailertransformation and trade into the literature, we hope to spura new line of research that is timely in light of the trade,development and globalization debates in developing countries.     

The Medieval Colonization of Central Europe as a Problem of World History and Historiography

The author of this article asks two main questions. First, whatwas the nature of the so-called medieval colonization in theeastern half of central Europe? Secondly, which factors decidedthat in the second half of the nineteenth and in the twentiethcentury, during the era of a rising modern nationalism and imperialism,colonization became the—not always conscious—toolof manipulation in the fight for so-called ‘historic rights’in certain territories and the battle for the ‘forgingof nations’. In particular, in German historiography themyth of medieval colonization was born, which had very littlein common with medieval reality. Even German peasants were supposedto have marched East, not in order to seek out better livingconditions, as one Flemish song went, but to subject for Germany‘empty space’ in the barbaric East. At the sametime, the author presents the thesis that several ideas aboutthe topic of medieval colonization developed under the influenceof the colonization of North America, especially in California—contemporaryto many of these German scholars. This found its expressionin the terminology used, in numerous comparisons, and even inthe fundamental suggestion that German law legitimized the Germanclaim for almost the whole of central and eastern Europe. Thebasic conviction among German historians and politicians wasthat these territories should belong to the Empire under thesame conditions as India ‘belonged’ to the English,and Algeria to the French.     

Queuing up in Post-War Britain

This article traces a history of the queue in post-war Britain,both in relation to its changing social organization and itsshifting symbolism. In the immediate post-war period, with thecontinuation of rationing and shortages, the queue was exploitedfor its political capital by Conservative politicians like WinstonChurchill, who equated queuing with meddling socialism. As queuingceased to be an explicitly political issue in the 1950s and1960s, it began to be linked implicitly with the issue of national‘decline’, which dominated political discussionand social commentary from the late 1950s onwards. The queuesin banks and post offices, in particular, were seen as a symptomof the ‘British disease’ of badly trained, poorlymotivated employees and mediocre management. In the 1970s and1980s, the ‘dole queue’ also became part of a politicizedmythology of decline, although much of its imagery was borrowedfrom the 1930s. In the Thatcher era, queuing was increasinglytransformed by queue management theories and technologies. Beingprimarily market-led, this queuing revolution was an unevenphenomenon. In low-status public spaces, such as bus stops,people were still left to improvise their own queue discipline;and organizations like banks used queueless services to focuson valued clientele. The changing nature of the queue thus revealsmuch about the relationship between quotidian routine, politics,and the market in the post-war era. ^* J.Moran{at}livjm.ac.uk     

The Bricks and Mortar of Revolutionary Administration

This article investigates office space during the French Revolution.It argues that material conditions played an important rolein configuring the post-Revolutionary state and its relationshipto the ‘public sphere’. In the 1790s, ministry employeesmoved from Versailles to Paris, from serving individual aristocratsto serving the Nation, from a state of operative obscurity toone of contentious publicity. Although an ideal regulation ofspace in new unified ministry buildings would invite the publicin and make government transparent (preventing a return to theOld Regime), Ministers had to balance this imperative with practicaloperational and financial concerns. By the Empire, ministrieswere consciously constructing antechambers to keep petitionerswaiting. Meanwhile, employees also engineered their physicalenvironment to protect their jobs, constructing corridors andmakeshift walls. The disjuncture between the aims and the outcomesof 1790s administrative reform developed out of the physicalimpossibility of making ‘transparent’ bureaucracywork.     

'Disturbing the Complacency of Religion'? The Evangelical Crusades of Dr Billy Graham and Father Patrick Peyton in Britain, 1951-54

This article explores some little-examined aspects of the widespreadrevival of religion in Britain in the 1950s through a closeexamination of the evangelistic crusades of the Baptist ministerDr Billy Graham and the Irish-American Roman Catholic priest,Fr Patrick Peyton. Against the backdrop of the ‘secularizationdebate’, which continues to dominate the existing historiographyof the period, it suggests that a re-examination of the roleof religion in English society might provide new and valuableinsights into the broader social and cultural preoccupationsof the post-war era. Employing a cross-denominational approachit argues that, much to the surprise of some contemporary commentators,the considerable appeal of these religious crusaders lay intheir ability to articulate common fears and anxieties aboutthe individual, the family, and Cold War society within a religiouscontext. Moreover, from a contemporary historical perspective,it questions whether the appeal of Graham's and Peyton's evangelismis better viewed not as an instance of an ‘illusory’religious revival of old-fashioned Christianity before a plungeinto ‘secularism’, but rather as an illustrationof a broader and hitherto unexplored shift in post-war Englandtowards new configurations of religiosity.     

'Christ's Kingdom in Scotland': Scottish Presbyterianism, Social Reform, and the Edwardian Crisis

This article examines the response of Scottish Presbyterianreformers to the socioeconomic and political dimensions of the‘Edwardian Crisis’. For such individuals the circumstancesof the early twentieth century, despite the undoubted difficultiesthey posed, offered the opportunity to bring about a modernversion of the ‘godly commonwealth’, with the principalmeans of realizing this being Christianized social reform. Thearticle focuses on how the ‘social problem’ wasanalysed; the challenge of socialism; the solutions offered;and the ultimate fate of the ‘social gospel’ ¹I am grateful to the British Academy for a Research and TravelExpenses Grant which enabled me to visit Scottish archives andlibraries; and to my colleagues David Nash and Paul O'Flinnand this journal's editors and anonymous referees for theirconstructive comments on earlier drafts. The quote is from JohnW. Gulland MP, Christ's Kingdom in Scotland or the Social Missionof the United Free Church (Edinburgh, 1906).     

Not Just a 'Dating Game': Origins of the Holocaust at Auschwitz in the Light of Witness Testimony

Historians now view Auschwitz as marginal to the origins ofthe Holocaust. In a surprising volte-face from a generationago, Historians now accept what can be called a ‘transformationnarrative’. That is, most accounts cast Auschwitz, notas first mover, but as late comer to the destruction of theEuropean Jews. This fits a much larger historiographical movementattributing the Final Solution to a local initiative withina disorganized, even ‘debureaucratized’ German state.Once again, this departs completely from, say, Raul Hilbergor Hannah Arendt, who defined the Holocaust as a crime uniqueto modern, organized society. Thus, in the case of Auschwitz,what some have come to ridicule as the ‘dating game’—thealmost obsessive attempt to identify a precise microchronologyof the final solution—has larger implications. It cutsto the heart of whether we see the Holocaust as a crime of amodern, dynamic industrial state or as a haphazard initiative. This article uses testimony from the three most relevant professionalgroups that built the genocidal factories of Auschwitz to reassessthe current consensus. Contrary to the ‘transformationnarrative’, little evidence supports the argument thatthe SS and its independent contractors were somehow divorcedfrom efforts to mechanize genocide from Minsk to Lublin to Oswiecimin the autumn of 1941. The testimony as a whole—drawnfrom civilian managers, SS architects, and prisoner-engineers—leaveslittle doubt that the new crematoria of Birkenau were intendedfrom the beginning (that is, from October 1941) as gas chambers.The ‘transformation narrative’, ironically enough,finds support in only one account: the internally contradictoryand almost desperate testimony given by one former SS architectat his own trial. To put a fine point on it, the ‘transformationnarrative’ hews most closely to a dubious defence narrativegiven by a perpetrator, in which neither his lawyers nor hisfellow defendants placed much credence.     

DDR Museum Berlin

In the summer of 2006 a new permanent exhibition on East Germanhistory opened its doors on the banks of the river Spree, justa frog's jump away from the Berliner Dom and the slowly disappearingPalast der Republik. The DDR Museum¹ sets out to show all facetsof life and growing up in the German Democratic Republic inbasement premises measuring just 400m². The exhibition is composed of seventeen thematic areas, rangingfrom earnest topics such as ‘border’, ‘statesecurity’ and ‘construction’ to the more diverting‘fashion’, ‘consumer goods’ and ‘holidays’.The whole space is designed as a miniature pre-fabricated housingdevelopment, the facades of which incorporate display cabinetsand drawers inviting visitors to explore their contents. Eachthematic area is given roughly the same space, and consequentlythe GDR's dozen or so popular bands get about as much room asthe Stasi.     

No Hammock for the Idle: The Conservative Party, 'Youth' and the Welfare State in the 1960s

The postwar ‘baby boom’ focused unprecedented attentionon young people in Britain and made ‘youth’ a newand increasingly worrying category of both social and politicalidentity. Belief in the uniqueness of postwar youth was widelyshared among political parties but it caused particular anxietyfor the Conservatives who feared that young people in the 1960swere shaped by values that predisposed them to socialism, notconservatism. This article traces the Conservative party's interactionwith ‘youth’ through an examination of the policy-makingefforts of the Young Conservatives (YCs) organization. Afterthe 1959 election, the Conservative party was anxious to retainthe support of younger voters and saw the YCs as a vehicle topublicize its commitment to them. Departing from the YCs’long-standing emphasis on social activities, the party establisheda Policy Group Scheme to integrate younger members into policy-makingand encourage a ‘youth’ perspective on key policyareas such as the welfare state. However, in 1966, the PolicyGroup Scheme ended as it became clear that young people's loyaltyto the main party was not conditional upon participation inpolicy-making and the YCs’ model of postwar conservatismdiffered very little from that of older Conservatives. Thisanalysis of grassroots discussion of the welfare state thusestablishes the limits of a distinctive ‘youth’perspective on major issues in modern conservatism such as individualfreedom and the role of the state, and contributes to recentdiscussions of the role of age and demographic structure inpostwar Britain.     

A Matter of Foreign Policy: 'Final Solution' and 'Final Victory' in Nazi Germany

The primacy of foreign policy in Nazi Germany has been debatedfor decades. This article seeks not to re-open an old debate,but focuses on the two big aims of Nazi policy: ‘FinalVictory’ and ‘Final Solution’. In order toanalyse their relationship, they are identified as war aims;there follows an examination of both the role of the war inNazi doctrine and Hitler's role in decision-making in general.It can be shown that Hitler's original war plan saw ‘FinalVictory’ as a prerequisite for the ‘Final Solution’,but that from August 1941 the implementation of the ‘FinalSolution’ followed the intention of achieving ‘FinalVictory’ through the extermination of the European Jews.‘Final Victory’ and the ‘Final Solution’thus appear as goals which illuminate the primacy of foreignpolicy in Nazi Germany.     

'Is he still alive, or long since dead?': Loss, Absence and Remembrance in Nuremberg, 1945-1956

This article uses the search for the ‘missing’ Wehrmachtsoldiers in the 1950s as a prism through which to explore theways in which we might insert the notion of trauma into ourunderstanding of West Germany's status as a postwar society.In seeking to point out the connections between the ways inwhich ‘ordinary Germans’ suffered during and afterthe war on the one hand, and the inability of post-war WestGerman society to ‘confront’ the crimes of the paston the other, it argues that the traumatizing impact of warhas to be considered alongside the ideological and politicalnecessities of the Cold War and reconstruction if we are tounderstand why West German society failed to place the Holocaustat the centre of its memorial culture in the immediate post-waryears. Moreover, in pointing to the Lutheran church as a keysite of memorial politics in the post-war era, it argues forthe integration of a study of religious narratives, mentalitiesand discourses into an understanding of the evolution of thecommemorative practices of the 1950s which has hitherto beenshaped by an excessively one-sided focus on secular sites andnarratives.     

Innovative Trends in Women's and Gender Studies of the National Socialist Era

The text is less a review of the new literature than a reflectionon significant and innovative current trends in the historiographyon women and gender in the National Socialist era. The firstpart deals with various women's activities within milieus andprofessions, including their room for manoeuvre: midwives, socialworkers, female Nazi functionaries, and female auxiliary workersof the Nazi Wehrmacht. The second part of the article addressesspecific features of biopolitics, targeted not only againstJews but also against asocial women, homosexuals and prostitutes.It also looks at visual images of bodies. Although the Nazistried to create strongly determined binaries to categorize ‘we’and ‘the others’ in the arts and other propagandamaterial, there existed, in fact, a broad spectrum of body images,especially among media stars. A third trend in the history ofthe Third Reich deals not only with the politics of exclusionbut also of inclusion, as found in the concept of Volksgemeinschaft(national community), a concept that had many facets, such asthe Volksfamilie, comradeship and home front. And it was themedia that had the task of ‘translating’ this conceptto the people in many appealing ways. The fourth part considersthe gendering of memories after 1945 and the dominance of malenarratives and points of view. The four parts of the articleare intended to contribute to intersectional history and thehistory of social engineering.     

The Professors' Africa: Economists, the Elections of 1907, and the Legitimation of German Imperialism

German economists led by Gustav Schmoller created the KolonialpolitischesAktionskomité (colonial-political action committee) duringthe so-called ‘colonial crisis’ of 1906–1907to promote the German colonial empire at a time when it wassuffering much scandal and criticism. Widely esteemed and enjoyingthe appearance of non-partisanship, they worked closely withthe government of Bernhard von Bülow during the electionsof 1907, arguing that colonial empire was economically and politicallyindispensable and that its financial burdens were bearable.Straddling a position between the economic imperialism of manyGerman liberals and the settler colonialism prevalent in conservativeand radical nationalist circles, they helped secure a middleground that enabled the Bülow bloc and developed many ideasfor colonial reform that came into currency during the Dernburgera (1906–1910). Through lecturing, the mass disseminationof relatively high-quality literature, and the demarcation ofthe new academic sub-discipline known as Kolonialwissenschaft(colonial science), a potent complex of liberal-nationalistambitions was fused with a new ‘scientific’ colonialismthat helped redefine and legitimate a German civilizing missionin Africa and forge an imperialist ideology that gained a nationalaudience.     

The Reception of Sir Edward Elgar 1918-c.1934: A Reassessment

It is generally believed that the reputation of Sir Edward Elgarexperienced a disastrous reversal of fortune after the GreatWar. This has conventionally been explained by the changingmusical tastes of the public and by a postwar reaction againstthe unappealingly ‘Edwardian’ character of Elgar'smusic. Both claims, I argue, have been exaggerated. Examiningevidence from concert programmes, gramophone record sales, andBBC broadcasts, this article demonstrates that Elgar continuedto enjoy estimable popularity after 1918. The article also considersthe way in which Elgar came to be seen as an archetype of ‘Englishness’and ‘Edwardianism’ in music. With a legacy of virulentattacks on the composer's ‘complacency’ and ‘jingoism’,critical attention by the 1930s had been refocused onto a perceivedrural nostalgia within Elgar's music. This atavism complementedinterwar visions of the Edwardian period as a prelapsarian ‘goldenage’. The implications of these changing perspectiveson Elgar are twofold. They can be seen to have laid the foundationsfor our ‘mature’ understanding of Elgar's life andwork; and they suggest that our views of the interwar reactionagainst the past might require profound and wide-ranging revision. ^*I am grateful to Professor Hugh Cunningham, Dr Peter Martland,and Dr David Turley for their comments on an earlier versionof this article.     

Networking Health Research in Britain: The Post-War Childhood Leukaemia Trials

The treatment of childhood leukaemia is seen as a successfulhistorical example of the operation of the randomized controlledtrial and continues to inform contemporary policy making onsuch trials within health research. This article analyses thescientists’ ‘story of success’ through historicalresearch. It tells us about the organizational and professionalstructures of such research post-war in the United Kingdom,and examines the history of the cancer clinical trial throughthis particular example. The story reveals a more complex picturethan the ‘heroic’ one, with key developments inthe operation of post-war science, both in terms of its infrastructureand of its scientific networks, not least the rise of co-operativeworking among clinicians and the growing importance of statisticiansin medical research and practice. It also underlines differencesbetween the British and US approaches in which the role of onehealth system, the National Health Service, helped structuredifferent, initially less intensive, patterns of response.     

Oscar Heidenstam, The Mr Universe Contest, and the Amateur Ideal in British Bodybuilding

During Britain's so-called ‘golden age of bodybuilding’during the 1950s and 1960s, Oscar Heidenstam, through his NationalAmateur Bodybuilders Association (NABBA) and Health and Strengthmagazine, elevated the annual Mr Universe Contest in Londoninto the world's most prestigious physique competition. Whatmade this achievement so remarkable was Heidenstam's commitmentto the Victorian ideal of the gentleman amateur. Eventually,however, this outmoded approach prevented him from staying abreastwith the times and resisting countervailing societal forcesthat were commercial, American and modern. Tradition and parochialismprevailed as NABBA, the Mr Universe Contest, and British bodybuildingwent into ‘relative decline’ in the 1970s. And California,home of the rival Weider organization and Arnold Schwarzenegger,displaced London as center of the bodybuilders’ universe.     

'For a Genuine and Noble Nakedness'? German Naturism in the Third Reich

This essay, based on primary sources from the privately-runInternationale FKK-Bibliothek and a growing body of secondaryliterature, examines some of the myths and misconceptions regardingthe fate of naturism in the Third Reich. It shows that despiteGoering's decree of 3 March 1933, which described the ‘nakedculture movement’ as ‘one of the greatest dangersfor German culture and morality’, naturism did not cometo an abrupt halt after the Machtergreifung. While officialhistories of German naturism talk proudly of the movement's‘persecution’ and ‘non-violent resistance’,there was little concerted effort to close down naturist associationsor to arrest individual activists. In fact, without a definitiveorder from the Führer, Germany's naturists existed in asemi-legal limbo for much of the 1930s. Many National Socialistsregarded the clothes-free lifestyle with contempt, but therewere elements within the Nazi state—and particularly theSS—which could see significant benefits from celebrating‘the instinct for bodily nobility and its beauty in ourVolk’. A mutual desire to de-eroticize nudity helped cementthe bond between Heydrich, Himmler and naturist leaders. Asa result, German Freikörperkultur passed some of its mostimportant landmarks in the years of Nazi rule, including itsvery first book with photographs in full colour, a full-lengthfeature film, and a new, more permissive Bathing Law. Thus whileGeorge Mosse's Nationalism and Sexuality claims the Nazis ‘forbadenudism after their accession to power’, a closer examinationof the fate of naturism after 1933 reveals a more complex picture,which serves to highlight not only the limits of the régime'stotalitarian aspirations, but also the naturist movement's owndisparate and problematic heritage.     

A Duty to Forget? The 'Hitler Youth Generation' and the Transition from Nazism to Communism in Postwar East Germany, c. 1945-49

In Soviet-occupied East Germany during the mid- to late 1940s,a remarkable but scarcely remarked-upon transition took place.Hundreds of thousands of young Germans who had previously beenmembers of the Nazi youth organizations, the Hitler Youth (HJ)and the League of German Girls (BDM) flocked to join the Communist-ledFree German Youth (FDJ), a unisex ‘united youth organization’founded under Soviet auspices in March 1946. This paper examinesthe experiences of this ‘twice betrayed’ generation,whose members rapidly—though with varying degrees of enthusiasm—switchedallegiance from Nazism to Communism after the Second World Warand ultimately exchanged life in one authoritarian youth organizationfor life in another. Drawing on archival and interview material,it first seeks to outline Communist attitudes towards denazificationamong the young in the postwar period, before going on to examinefrom a grass-roots perspective the experiences, motivations,and attitudes of those who exchanged their HJ or BDM membershipbooks for those of the FDJ. Despite, or perhaps because of,East Germany's strongly-espoused and rigidly dogmatic ‘anti-fascism’,open discussion of the Nazi past was—for a variety ofreasons—taboo during the immediate postwar period, particularlyamong the young. This paper concludes by discussing the reasonsbehind this ‘pact of silence’ between the Communistsand the ‘Hitler Youth generation’—and howit impacted upon subsequent generations of young people ‘borninto socialism’.     

The Decline of the Empire and the Economic 'Decline' of Britain

In the 1950s and 1960s, decolonization coincided with the ‘goldenage’ of British capitalism, with record rises in popularliving standards. Economic historians have understandably usedthis coincidence to suggest that by this period the BritishEmpire was no longer offering substantial economic benefitsto the mass of the metropolitan population. Yet there were linksbetween economic performance and the decline of the Empire.First, despite the good performance, profoundly pessimistic‘declinist’ accounts of British society and theeconomy abounded in the early 1960s, and these had a major impacton policy formation. A key underpinning for such accounts wasthe ‘culture of decline’ intimately linked withthe loss of imperial status. Secondly, while it has become acommonplace of discussion of post-war Britain to assume thatreversing ‘decline’ and modernizing the economyrequired a re-orientation of policy away from the Empire andCommonwealth towards Europe, such a reorientation was not aconstant feature of modernization strategies. Indeed, a centralfeature of the initial period of Wilsonian ‘modernization’after 1964 was its attempt to use closer links with the Commonwealthto achieve this objective.