Oscar Heidenstam, The Mr Universe Contest, and the Amateur Ideal in British Bodybuilding

During Britain's so-called ‘golden age of bodybuilding’during the 1950s and 1960s, Oscar Heidenstam, through his NationalAmateur Bodybuilders Association (NABBA) and Health and Strengthmagazine, elevated the annual Mr Universe Contest in Londoninto the world's most prestigious physique competition. Whatmade this achievement so remarkable was Heidenstam's commitmentto the Victorian ideal of the gentleman amateur. Eventually,however, this outmoded approach prevented him from staying abreastwith the times and resisting countervailing societal forcesthat were commercial, American and modern. Tradition and parochialismprevailed as NABBA, the Mr Universe Contest, and British bodybuildingwent into ‘relative decline’ in the 1970s. And California,home of the rival Weider organization and Arnold Schwarzenegger,displaced London as center of the bodybuilders’ universe.     

Queuing up in Post-War Britain

This article traces a history of the queue in post-war Britain,both in relation to its changing social organization and itsshifting symbolism. In the immediate post-war period, with thecontinuation of rationing and shortages, the queue was exploitedfor its political capital by Conservative politicians like WinstonChurchill, who equated queuing with meddling socialism. As queuingceased to be an explicitly political issue in the 1950s and1960s, it began to be linked implicitly with the issue of national‘decline’, which dominated political discussionand social commentary from the late 1950s onwards. The queuesin banks and post offices, in particular, were seen as a symptomof the ‘British disease’ of badly trained, poorlymotivated employees and mediocre management. In the 1970s and1980s, the ‘dole queue’ also became part of a politicizedmythology of decline, although much of its imagery was borrowedfrom the 1930s. In the Thatcher era, queuing was increasinglytransformed by queue management theories and technologies. Beingprimarily market-led, this queuing revolution was an unevenphenomenon. In low-status public spaces, such as bus stops,people were still left to improvise their own queue discipline;and organizations like banks used queueless services to focuson valued clientele. The changing nature of the queue thus revealsmuch about the relationship between quotidian routine, politics,and the market in the post-war era. ^* J.Moran{at}livjm.ac.uk     

The State, Redundancy Pay, and Economic Policy-Making in the Early 1960s

The setting up of the National Economic Development Council(NEDC) and other reforms to the institutions of economic policy-makingin the early 1960s are regarded by commentators as the firstconcerted attempt by government to confront the issue of Britain'srelative economic decline. The general assessment of these reformsis that they failed, largely due to the ‘possessive individualist’culture of British peak organizations. This article investigatesthese issues from the perspective of negotiations on financialprovision for the unemployed—one of the first issues tobe considered by the NEDC. It shows that in this area the mainproblem was the nature of the Whitehall policy-making processand the failure of government to co-ordinate its policy position.This caused both sides of industry to question government commitmentto the tripartite process and seriously undermined the entireNEDC project at an early stage. These findings are consistentwith recent theoretical analyses of British government whichemphasize the complexity of the policy process and co-ordinationproblems within Whitehall.     

Harold Macmillan and the Deadline Crisis Over Berlin 1958-9

This article examines postwar British foreign policy by analysingthe decision-making process in Whitehall during the ‘deadlinecrisis’, the months between Khrushchev's ultimatum inNovember 1958 and Macmillan's famous voyage of discovery inFebruary 1959. The role played by the then British governmentduring this critical period of the Cold War was widely ignoreduntil the opening of the British archives for the late 1950sand early 1960s, under the thirty-year rule. Since then, scholarshave paid more attention to it. Diplomatic history is affectedgreatly by lack of access to public records; by utilizing previouslywithheld government documents, this paper results in a considerablereassessment of Britain's policy during the early cirisis months.Contrary to conventional wisdom, it argues that Macmillan'scontinuous attempts to shape alliance policy from behind thecurtain put alliance consensus at risk, provoked a deep breachof confidence and so diminshed his scope for effective actionseverely. His visit to Moscow did, in fact, achieve very little,if anything at all.     

Revisionism Reconsidered: 'Property-owning Democracy' and Egalitarian Strategy in Post-War Britain

Revisionist socialists of the 1950s and 1960s are typicallydepicted as advocates of the ‘Keynesian welfare state’route to economic equality. This article argues that this isan oversimplification: while the revisionists supported thewelfare state, they also aimed to promote equality by redistributingprivate property and expanding social ownership, endorsing anegalitarian version of a ‘property-owning democracy’.The article first discusses the political ideals and calculationsthat motivated the revisionists’ interest in this modelof egalitarian strategy and then examines in turn the threemutually reinforcing strands of policy that this goal generated:greater progressive taxation of wealth; measures to diffuseprivate property ownership and access to marketable skills;and the expansion of novel forms of social ownership.     

Loyalty and Royalty: Gibraltar, the 1953 54 Royal Tour and the Geopolitics of the Iberian Peninsula

This article explores the 1953–54 Royal Tour and in particularthe planning and eventual reception of the Queen and her partywhen they arrived in Gibraltar. These events are consideredin terms of three overlapping contexts: the imperial, the colonialand the geopolitical. First, the Royal Tour marked not onlythe debut of a new Queen but also the realization that the BritishEmpire was beginning to fragment with the eruption of independencemovements in South Asia and the Middle East. Hence, its internationalitinerary bound the remaining empire symbolically together,but also served as a reminder of the ‘gaps’ thatwere beginning to appear. Second, the analysis considers howthe Royal Tour presented an opportunity for the local residentsof Gibraltar to ‘perform their loyalty’ to the newQueen and the British Empire. The focus on performance is significantbecause the article does not presume that ‘loyalty’is simply pre-given. A great deal of work was involved in realizingthe reception of the Queen's party in May 1954 against a backdropof a territorial dispute with Spain over the future legal statusof Gibraltar. The Royal Tour offered the possibility, therefore,of persuading the British and Spanish governments of the localresidents’ qualities including a continued loyalty tothe British/imperial Royal Family and indirectly to Britain.Third, the article underscores the significance of such loyalperformances by considering Spanish opposition to the Queen'svisit in the light of Franco's efforts to establish his country'santi-Communist credentials. The Royal Tour, and the Gibraltarleg in particular, are thus show to be an intense locus of performanceslinked to the politics of empire, colonial rights and anti-imperialism. Animated, happy faces gazing at the sights and decorations showbetter than words the true feelings of the people of the fortress-colonytowards their young, beloved Queen. One correspondent of a Britishnewspaper said that he thought the 27,000 servicemen and civilianson the Rock were so fervidly loyal that they would tear to piecesanyone discovered in their midst with evil designs, and thatwas sufficient guarantee of their Majesty's safety.¹     

'More carrot than stick', British Economic Warfare and Spain, 1941-1944

During the Second World War, economic factors became a centralaspect of Spain's relations to both Britain and Nazi Germany.In 1940, when the Franco regime was on the brink of joiningthe war on the side of the Axis, Britain tried to use Spain’sdependence on imports from the west to convince Franco to retainhis country's neutrality. Although, at the time, British ‘economicappeasement’ was not a major factor in the failure ofGerman-Spanish negotiations, it contributed to Spain's verygradual detachment from Nazi Germany over subsequent years.Between1941 and 1944, the focus of British policy towards Spain movedfrom keeping the country out of the war to restricting the servicesSpain rendered to the German war economy. Franco's sympathiesfor the Nazi regime and the economic and financial benefitsof continuing trade with Germany made British and US economicwarfare activities however only a partial success.     

A Taxing Task: Combating Britain's Relative Decline in the 1960s

The 1960s was a particularly rich period in the history of UKtax reform The decade also saw an ambitious attempt by the UKgovernment to reverse Britain's relative economic decline viathe adoption of a ‘Keynesian-plus’ package of enhanceddemand management, incomes policy, and indicative planning.This article argues that the two phenomena were closely related.It argues that the new Keynesian-plus policy framework transcendedparty ideology and led both the Conservative government andits Labour successor to use the tax system in a constructiveattempt to intervene in the economy to try and raise growth.Nevertheless,despite a high level of elite consensus on the need to makethe tax structure more growth oriented, and despite a good dealof policy continuity between the two governments, viewed asa whole the changes that were made lacked coherence. A combinationof Britain's adversarial party system, a tradition of secretivegovernment Policy-making, and the profound fragmentation ofBritish policy-making, institutions made it impossible to deviseand implement a strategic programme of reform.     

Leo Amery's Imperialist Alternative to Appeasement in the 1930s

Leo Amery has long been seen as one of the leading figures inthe anti-appeasement movement. However, key aspects of his caseagainst government foreign policy are not addressed in previouswork. This article considers Amery's reputation pointing outthat it is problematic to characterize him as an ‘anti-appeaser’because he did not rule out concessions to Germany and was willingto see Germany dominate Central Europe. However, he differedfrom the government in advocating a Danubian economic bloc tocreate stability and satisfy some German desires. This flowedfrom Amery's imperialism and his economic nationalism. Meanwhile,he fervently opposed colonial concessions, believing that Germangrievances could only be satisfied in Europe. Considering whetherAmery was an ‘anti-appeaser’ or a ‘real appeaser’,the article analyses Amery's doubts over whether to supportNeville Chamberlain over the Munich agreement. It concludesthat although Amery disagreed with Chamberlain more on tacticsthan strategy, these alternative tactics were significantlydifferent from government policy. As such, aspects of the anti-appeasementcase should be seen as being more nuanced than previously recognized,and the imperialist dimension of it should be understood.     

Why 'Indicative Planning' Failed: British Industry and the Formation of the National Economic Development Council (1960-64)

The NEDC (Neddy) was established in 1962 through a joint initiativeof leading industrialists and the Conservative Government. Itsbroad aim was to improve economic co-ordination between companiesand policy-makers, and thus enable Britain to steer a courseaway from ‘stop-go’ and towards stable growth. Thisarticle examines the sources of the Neddy's swift demise intoirrelevance by 1964. Aspirations for the NEDC were multipleand conflicting. Leading industrialists considered it a vehiclefor increasing their influence over the course of economic policy.The government, however, was jealous of its policy-making autonomy,and interested in the NEDC primarily as a signal to currencyspeculators of their commitment to tackling the various supply-sideproblems of the UK economy. The article stresses two sets of‘institutional’ factors which doomed the NEDC'stransformative potential even as it was being set up. First,business was suspicious of co-operation with (and, more particularlyrevealing sensitive firm level information to) a body that wasso close to central government. Employers were justifiably worriedthat the NEDC would be used by future governments as the basisfor more dirigiste rather than merely indicative planning. Second,companies wedded to the economic organizational principle of‘collective laissez-faire’ resisted peak-level effortsto induce co-ordination. Thus, paradoxically, the very co-ordinationproblems in British business that prompted the NEDC's creationwere the primary reasons for its failure.     

'An unholy row in Lancashire': The Textile Lobby, Conservative Politics, and Indian Policy, 1931-1935

This article argues that the ‘Lancashire lobby’remained a vital presence in British politics in the 1930s,not relegated to the political sidelines by ‘gentlemanlycapitalists’ at Westminster. The region's strength, inConservative circles especially, was based not on its numericalstrength in MPs, or in its economic might, but in the symbolicimportance Lancashire had for Conservatives. As this articledemonstrates, this was most evident during the debates overthe Government of India Bill between 1931 and 1935, when theparty's leadership made great, and successful, efforts to keepthe region's representatives from opposing the Bill, and potentiallyswinging many other Tories into opposition as well.     

On the origins of border effects: insights from the Habsburg Empire

What are the origins of border effects on trade and why do borderscontinue to matter in periods of increasing economic integration?We explore the hypothesis that border effects emerged as a resultof asymmetric economic integration in the unique historicalsetting of the multi-national Habsburg Empire prior to the FirstWorld War. While markets tended to integrate mainly due to improvedinfrastructure, ethno-linguistic networks had persistent tradediverting effects. We find that the political borders whichseparated the empire's successor states after the First WorldWar became visible in the economy from the mid-1880s onwards,already 25–30 years before the First World War. This effectof a ‘border before a border’ cannot be explainedby factors such as administrative barriers, physical geography,changes in infrastructure or patterns of integration with neighbouringregions outside of the Habsburg customs and monetary union.However, controlling for the changing ethno-linguistic compositionof the population across the regional capital cities of theempire does explain most of the estimated border effects.     

No Hammock for the Idle: The Conservative Party, 'Youth' and the Welfare State in the 1960s

The postwar ‘baby boom’ focused unprecedented attentionon young people in Britain and made ‘youth’ a newand increasingly worrying category of both social and politicalidentity. Belief in the uniqueness of postwar youth was widelyshared among political parties but it caused particular anxietyfor the Conservatives who feared that young people in the 1960swere shaped by values that predisposed them to socialism, notconservatism. This article traces the Conservative party's interactionwith ‘youth’ through an examination of the policy-makingefforts of the Young Conservatives (YCs) organization. Afterthe 1959 election, the Conservative party was anxious to retainthe support of younger voters and saw the YCs as a vehicle topublicize its commitment to them. Departing from the YCs’long-standing emphasis on social activities, the party establisheda Policy Group Scheme to integrate younger members into policy-makingand encourage a ‘youth’ perspective on key policyareas such as the welfare state. However, in 1966, the PolicyGroup Scheme ended as it became clear that young people's loyaltyto the main party was not conditional upon participation inpolicy-making and the YCs’ model of postwar conservatismdiffered very little from that of older Conservatives. Thisanalysis of grassroots discussion of the welfare state thusestablishes the limits of a distinctive ‘youth’perspective on major issues in modern conservatism such as individualfreedom and the role of the state, and contributes to recentdiscussions of the role of age and demographic structure inpostwar Britain.     

'Minorities with a Message': The Beveridge Report on Broadcasting (1949-1951) and Wales

This article explores the significance of the report of theBeveridge Committee on Broadcasting (1949–1951)—whichwas charged with considering all aspects of post-war broadcastingin Britain at a time of political, social, economic and culturalchange—in relation to Wales. It argues that the interactionbetween the committee and the Welsh political and cultural andgroups that submitted evidence to the committee allows for aninsight into the cultural politics of Wales during the earlypost-war period. It also argues that a study of the report throwslight onto issues of broadcasting and nationhood, the significanceof the Welsh language in defining nationhood and a nationalconsciousness and the relationship between a minority languageand the state, at a time of political and cultural change. Astudy of the Welsh dimension of the committee's report alsoprovides a framework for an understanding of the broadcastingpolitics of Wales in the 1950s and 1960s. Finally, the articleexemplifies the tensions that existed between what media historianJames Curran calls the ‘newness and modernity’ ofthe broadcast media and a political and cultural elite whichsought to preserve a ‘traditional’ way of life inthe face of the perceived impact of those media.     

Bad Language and BBC Radio Four in the 1960s and 1970s

In the late 1960s and early 1970s there was a new intensityto complaints from listeners to BBC Radio about the strong languagethey heard on the air. There had long been a public expectationthat the BBC had some form of ‘guardianship’ overthe English language, but there was also now a desire from manyproducers within the BBC to reflect contemporary society moreclosely than it had done in the past, and the use of demoticspeech in dramas and documentaries was one dimension of thischange. Such a desire was part of a broader move towards ‘decensorship’in literature, film, theatre, and popular mores in Britain inthis period. The tension this caused between broadcasters andlisteners was especially acute on Radio Four—the main‘broad brow’ speech network of BBC Radio, and onecharacterized by a fiercely conservative audience. Through previouslyunpublished records of its internal discussions between c.1968and c.1979, this article explores the response of the BBC tolisteners’ complaints and press coverage about swearing.It suggests that BBC Radio reacted strongly to audience concern,but that wider anxiety about the reputation of the BBC as awhole also affected decisions over language. In so doing, itillustrates a previously neglected dimension to the BBC's taskof negotiating a precarious consensus on matters of taste anddecency.     

Networking Health Research in Britain: The Post-War Childhood Leukaemia Trials

The treatment of childhood leukaemia is seen as a successfulhistorical example of the operation of the randomized controlledtrial and continues to inform contemporary policy making onsuch trials within health research. This article analyses thescientists’ ‘story of success’ through historicalresearch. It tells us about the organizational and professionalstructures of such research post-war in the United Kingdom,and examines the history of the cancer clinical trial throughthis particular example. The story reveals a more complex picturethan the ‘heroic’ one, with key developments inthe operation of post-war science, both in terms of its infrastructureand of its scientific networks, not least the rise of co-operativeworking among clinicians and the growing importance of statisticiansin medical research and practice. It also underlines differencesbetween the British and US approaches in which the role of onehealth system, the National Health Service, helped structuredifferent, initially less intensive, patterns of response.     

The Tax Threshold: Policy, Principles, and Poverty

In the absence of an independent poverty standard, postwar Britishgovernments have tended to use current, politically determinedsocial security scales (from Unemployment Assistance in the1930s to Income Support today) as their definition of minimallyadequate income levels, commonly known as an ‘officialpoverty line’. A basic principle of taxation since thedays of Adam Smith, however, has been that incomes below theminimum income required for socially defined necessities shouldbe free of tax. The personal tax allowance which determinesthe income tax-paying threshold thus also provides a practicaldefinition of such an official poverty line. Royal Commissionsand official committees since the nineteenth century have endorsedSmith's principle, but it only acquired major political significanceafter the Second World War when income tax began to affect lowearners, particularly after the 1960s when poverty was ‘rediscovered’in the UK. In spite of this potential coincidence of purpose,a review of evidence and interviews with officials shows thatthere has been no co-ordination of policy between the Treasuryand Inland Revenue responsible for determining the level ofthe tax allowances, and the Social Security ministries responsiblefor the minimum benefit scales. The tax threshold has consequentlycontinued to be determined by considerations of political economyand administration and not by the alleviation of poverty. ^* This paper is part of a larger project on concepts of povertyand need in British income maintenance systems, chiefly the‘Assistance’ schemes which ran from 1934 to 1966.I am grateful to the many people who have helped with the project,regrettably too numerous to name here. I am particularly indebtedto Sir Norman Price and Sir Kenneth Stowe, James Meade, DellaNevitt, and). Leonard Nicholson for information on the tax issues,and want to record my thanks to them and to Fran Bennett, JohnHills, Chris Pond, and Adrian Sinfield, and especially RodneyLowe, as well as participants in seminars at the Universitiesof Edinburgh and Essex, and in Budapest, for their advice onthis paper.     

'Claudia Jones and the West Indian Gazette': Reflections on the Emergence of Post-colonial Britain

In this article the specifically domestic and cultural propertiesof British decolonization are explored. It is suggested thatthe very category of ‘post-colonial Britain’ invitesus to think in these terms. Conventionally, the question ofthe domestic consequences of decolonization is thought in termsof the native white population of Britain. This article turnsattention to the role of the black migrants resident in themetropolis during the years of decolonization: most especially,to the role of West Indians. By a reading of the West IndianGazette it is proposed that the West Indian migrant played anactive role in the organization of a specifically anti-colonialculture—providing the means by which white Britons, too,could come to terms with the end of Empire.     

A Matter of Foreign Policy: 'Final Solution' and 'Final Victory' in Nazi Germany

The primacy of foreign policy in Nazi Germany has been debatedfor decades. This article seeks not to re-open an old debate,but focuses on the two big aims of Nazi policy: ‘FinalVictory’ and ‘Final Solution’. In order toanalyse their relationship, they are identified as war aims;there follows an examination of both the role of the war inNazi doctrine and Hitler's role in decision-making in general.It can be shown that Hitler's original war plan saw ‘FinalVictory’ as a prerequisite for the ‘Final Solution’,but that from August 1941 the implementation of the ‘FinalSolution’ followed the intention of achieving ‘FinalVictory’ through the extermination of the European Jews.‘Final Victory’ and the ‘Final Solution’thus appear as goals which illuminate the primacy of foreignpolicy in Nazi Germany.     

'Christ's Kingdom in Scotland': Scottish Presbyterianism, Social Reform, and the Edwardian Crisis

This article examines the response of Scottish Presbyterianreformers to the socioeconomic and political dimensions of the‘Edwardian Crisis’. For such individuals the circumstancesof the early twentieth century, despite the undoubted difficultiesthey posed, offered the opportunity to bring about a modernversion of the ‘godly commonwealth’, with the principalmeans of realizing this being Christianized social reform. Thearticle focuses on how the ‘social problem’ wasanalysed; the challenge of socialism; the solutions offered;and the ultimate fate of the ‘social gospel’ ¹I am grateful to the British Academy for a Research and TravelExpenses Grant which enabled me to visit Scottish archives andlibraries; and to my colleagues David Nash and Paul O'Flinnand this journal's editors and anonymous referees for theirconstructive comments on earlier drafts. The quote is from JohnW. Gulland MP, Christ's Kingdom in Scotland or the Social Missionof the United Free Church (Edinburgh, 1906).