| 福建入境旅游市场中台湾客源市场特征分析 |
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| 引用本文： | 林德荣. 福建入境旅游市场中台湾客源市场特征分析[J]. 旅游科学, 2007, 21(1): 46-49 |
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| 作者姓名： | 林德荣 |
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| 作者单位： | 厦门大学管理学院,福建厦门,361005 |
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| 摘 要： | 自1987年以来,台湾旅游客源市场在福建省入境旅游业中占据重要位置.该市场自从20世纪80年代开始,直到本世纪初以来,在客源结构、游客流向和旅游消费方面都发生了很大变化.分析入闽台湾客源市场特征,将有助于福建省旅游企业更有针对性地开发出适合台湾客源市场需求的旅游产品,最大限度地满足台湾入闽旅游者的旅游需求.
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| 关 键 词： | 福建 入境旅游市场 台湾客源市场 特征 |
| 文章编号： | 1006-575（2007）-01-0046-04 |
| 收稿时间： | 2006-08-20 |
| 修稿时间： | 2006-08-20 |
An Analysis of the Feature of Taiwanese Tourists in Fujian Inbound Tourist Market |
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| LIN Derong. An Analysis of the Feature of Taiwanese Tourists in Fujian Inbound Tourist Market[J]. Tourism Science, 2007, 21(1): 46-49 |
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| Authors: | LIN Derong |
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| Abstract: | The Taiwanese tourist market has been taken an important position in the development of Fujian inbound tourism since 1987.This market segment,however,has undertaken great changes in market structure,tourist flow,and tourists' consumption from 1980s to the beginning of 21 century.The author believes that analyzing the features of Taiwanese tourists in Fujian inbound tourist market(including the market structure and the consumption patterns) will have implications for Fujian tourism firms in developing suitable tourism products to meet the needs of this market segment. |
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| Keywords: | Fujian inbound tourist market Taiwanese tourist market feature |
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