论系统关系中的旅游产品开发管理

由经营组织、消费市场和产品构架所组成的旅游系统,彼此所构成的是两种主客体关系：经营组织和产品构架之间的关系;消费市场和产品构架之间的关系。其间,产品构架处于中介地位。如果说,产品开发是旅游发展战略的一个重要环节,那么,就必须从系统整合的观念出发,围绕产品精心处理上述两种关系。从管理角度审视,产品设计上,必须注重内容决定形式;产品生产上,必须注意强化经营组织消费市场的能动驾驭作用;产品筹划上,必须以市场为导向进行周密细致的计划和预测;产品营销上,必须确立消费市场使产品价值由可能变成现实的观念。”

On Developmental Management of Tourism Product in Systematic Relations

The paper raises four "musts" from management perspective: namely, product designing must focus on contents, production must reinforce the driving role of operation and organization consumer market, product planning must orients at market for detailed planning and forecasting, and product marketing must establish the concept that expense market may change product value from possibility into reality.