宁夏镇北堡移民文化旅游开发初探

移民文化具有多元性、宗教性、民族性和开放性的特征。本文以宁夏镇北堡为例,分析了镇北堡移民文化的由来和特征;对镇北堡开发移民文化旅游进行了可行性分析,包括区位优势分析和资源优势分析。在资源优势分析中,笔者运用层次分析法(AHP)对镇北堡旅游资源价值进行了综合评价,得出了旅游资源的文化价值是影响旅游资源开发潜力最重要的因素;同时也说明了移民文化在整个镇北堡旅游资源中具有极高的文化价值。最后,笔者提出了宁夏镇北堡移民文化旅游开发思路和开发战略。

A PRELIMINARY STUDY ON EXPLOITING CULTURAI TOURISM OF IMMIGRATION IN ZHEN-BEI-BU OF NINGXIA

Immigration culture contains the features of pluralism,religion,ethnos and openness.The paper takes Zhen-bei-bu of Ningxia as an example,making an analysis of the origin and feature of its immigration culture.In the meanwhile,a feasible analysis of exploiting cultural tourism of immigration is made,which includes analysis of area and resource superiority.As for the analysis of resource superiority,the author makes a comprehensive evaluation on value of tourism resources by using AHP method,which shows cultural value is the most important factor that can influence the potential of exploiting tourism resource,followed by sight-seeing value,scientific value,artistic value,resource force,and additional value.It also indicates that the historic culture and immigration culture weigh the highest cultural value among all the tourism resources of Zhen-bei-bu,followed by joviality,scientific review,artistic value,scientific education,rareness,repute,religious culture,abundance,environmental capacity,and adaptable period for tour.Therefore,immigration culture plays a great role in exploiting tourism resources of Zhen-bei-bu. Finally,the author puts forward several viewpoints and strategies concerning exploitation of immigration culture.The author's viewpoints include: Firstly,hold a correct idea and establish a strategic focus of exploitation.Secondly,strengthen the leading and exploitation on cultural tourism of immigration by scientific orientation,overall planning and design.Thirdly,deal with relations between exploitation and protection,heredity and mergence properly.The strategies of exploitation are listed as follows: Firstly,government supporting strategy.Secondly,stress features and implement top products strategy.Thirdly,promote regional co-operation.Fourthly,pay attention to resident's participation.Fifthly,strengthen tourism propaganda and open up tourist market actively.