新世纪烟台城市形象定位的研究

本文在论述了烟台市拥有优越葡萄种植条件和悠久的栽培历史、中国葡萄酒业驰名商标和庞大的企业群体以及一流葡萄酒庄和中国唯一的葡萄酒文化博物馆等条件的基础上,提出了新世纪烟台市的城市形象定位应是"现代化国际葡萄酒城"。指出确立这一定位不仅对城市发展而且对葡萄酒企业的壮大,特别是对三大产业的拉动作用,从而全面振兴烟台市的经济都将产生巨大的推动作用。最后,围绕发展农业产业化经营,立足于产地化建设;优化整合,依靠群体知名度;发展葡萄酒旅游,提升葡萄酒节的规格,全面塑造葡萄酒城的形象等三个方面,提出了建设"现代化国际葡萄酒城"的具体构想。

STUDY ON THE IMAGE ORIENTATION OF YANTAI IN THE NEW CENTURY

Competition among cities in the new century is increasingly intense. Cities without features are neither vital nor competitive. So whether the orientation of urban image is reasonable will have a far-reaching influence on the development of a city. Yantai city is one of the fourteen coastal cities that are firstly opened to the outside world. But it copies too much of other urban image orientation and lacks the feature of its own. Thus its further development is severely restricted. The facts that yantai city has favorable conditions and a long history for the growth of grapes, the well-known trademark in the wine industry, enormous group of enterprises, first-class wine production bases and the only wine culture museum. Thus the image of Yantai in the new century is oriented that it should be an international wine city. The orientation will not only promote the development of Yantai, but also strengthen the wine enterprises. Especially it is beneficial to the development of the three industries and thus propels the overall development of Yantai's economy forward. The specific proposition, building an modernization international wine city, is finally brought forward. Based on the facts that Yantai should focus on the development of agricultural industrialization and local products, the government should pay more attention to optimization and concordance, and depend on group notability to develop wine tourism, promote the specification of wine festival and create an all-round image of wine city.