农业旅游代际特征与盈利模式研究

农业旅游是农业与旅游业融合发展所形成的新型业态。农业与旅游业融合深度、方式的不同，形成了农业旅游不同的阶段性特征，同时也影响着效益增值的幅度。本文通过对世界农业旅游发展历程的梳理，以主导功能、产业融合深度、盈利模式为依据对其进行了代际划分，总结出农业旅游的发展迄今大致经历了三代演进历程——即观光农业、休闲农业和创意农业，并对其各自的代际特征进行了定性研究。

Research on Intergenerational Characteristics and Profit Model of Agricultural Tourism

Agricultural tourism is a new type of tourism from integrating agriculture with tourism. The differences of integration demonstrating in depth and patterns not only affect the benefits increasing range, but also form different stages and intergenerational characteristics of agricultural tourism. This article sorts out world agricultural tourism developing progress, and makes an intergenerational division based on the dominant function, industrial integration depth and profit model to summarize the three generations productions-Sightseeing agriculture, Recreational agriculture and Creative agriculture, appearing in agricultural tourism development. It also makes qualitative research on each intergenerational characteristic.