| Abstract: | Prior to industrialisation, there was a nebulous and fragmented Welsh national character or mass collective identity. Industrialisation engendered significant sociocultural upheaval and change, and for this ‘new’ society to function effectively a cohesive Welsh identity had to emerge. Because the impetus behind industrialisation had occurred primarily in a British context, any newly formed Welsh identity would ultimately have to be reconciled to the nation's industrial import within a ‘United Kingdom’. Mass cultural commonalities and the role played by leisure in this procedure is a core element in the establishment of industrial modernist nation‐states. Therefore, this article argues that public‐house culture played a central role in the construction of a new industrial Welsh national ideology that was ultimately allied to, and a constituent of, a British imperial agenda designed to exploit both the natural resources and workforce of the area to its maximum extent. |
