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| 旅游目的地意象研究进展与展望 | |
| 引用本文： | 周永博,沙润. 旅游目的地意象研究进展与展望[J]. 旅游科学, 2010, 24(4): 84-94 |
| 作者姓名： | 周永博 沙润 |
| 作者单位： | 1. 南京师范大学地理科学学院,江苏南京,210097;无锡商业职业技术学院旅游系,江苏无锡,214153 2. 南京师范大学地理科学学院,江苏南京,210097 |
| 基金项目： | 国家自然基金项目《旅游地景观格局演变机制及优化研究:以武陵源为例》，江苏省文化科研课题《吴文化主题公园开发研究》 |
| 摘 要： | 本文是一篇旅游目的地意象研究综述,在回顾旅游目的地意象的内涵结构、形成过程研究的基础上,提出：旅游目的地意象时空变迁规律研究是旅游目的地意象理论发展的未来,而景观设计、创意策划和信息传播则是旅游目的地意象应用的新方向;我国学者还应重视从中国传统哲学中汲取营养,积极开展中西贯通的旅游目的地意象研究。 |
| 关 键 词： | 旅游目的地 意象 研究进展 |
Progress and Prospects of Researches on Tourism Destination Image |
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| ZHOU Yongbo,SHA Run. Progress and Prospects of Researches on Tourism Destination Image[J]. Tourism Science, 2010, 24(4): 84-94 | |
| Authors: | ZHOU Yongbo SHA Run |
| Affiliation: | 1. School of Geographical Science, Normal University, Nanfing 210097, China ; 2. Tourism Management Department, Wuxi Institute of Commerce, Wuxi 214153, China) |
| Abstract: | This paper is a summary of researches on tourism destination image. Based on the review of studies home and abroad on the structure and formation of the connotations of tourist destination image, this paper proposes that researches on spatial and temporal changes in destination image is the future development of tourism destination image theory, that landscape design, creative planning and information dissemination are the new direction of destination image applications, and that Chinese tourism destination image scholars should take traditional Chinese philosophy as a source for doing researches both on Chinese and western tourist destination images. |
| Keywords: | tourism destination image research overview |
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