论艺术中介的管理

随着市场经济的不断深入与发展，艺术中介在艺术市场上作用越来越大并不断凸显出艺术流通中的主导地位。如何加强艺术中介的管理已到了必须从学理上进行总结与分析的时候。本试着从管理学的角度分析了艺术中介管理的原则、管理、场地选择、社会关系、资金来源、人事管理、广告宣传和品牌意识。旨在为艺术管理学做一些基础性的工作。

The Management of the Media of Art

With the continuous development of market economy,media of art are acting more and more important in the market of art.A nd they have become dominant factors in the circulation of art.It is urgent that should we summa rize and analyze the theories on emph asizing the management of the media of art.This article tries t o analyze following aspects from the angle of management so that it can lay the foundation of management of art .These aspects are the princip les of management,man-agers,the choices of places of media,and social relation,sources of fun ds,and management of mankind resources as soon as advertisement and trademark.