| 饭店企业基于盈利细分的竞争战略研究 |
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| 引用本文： | 周亚庆. 饭店企业基于盈利细分的竞争战略研究[J]. 旅游科学, 2003, 17(4): 19-22 |
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| 作者姓名： | 周亚庆 |
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| 作者单位： | 浙江大学管理学院,浙江,杭州,310028 |
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| 摘 要： | 本提出基于盈利细分的竞争战略,即饭店应关注高盈利价值的顾客群体,致力于满足这些顾客群体的真正需要。
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| 关 键 词： | 盈利细分 竞争战略 饭店企业 |
| 文章编号： | 1006-575(2003)-04-0019-04 |
| 修稿时间： | 2003-09-10 |
A Research of Profit-Segmentation-Based Competition Strategies for Hotels |
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| ZHOU Yaqing. A Research of Profit-Segmentation-Based Competition Strategies for Hotels[J]. Tourism Science, 2003, 17(4): 19-22 |
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| Authors: | ZHOU Yaqing |
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| Affiliation: | ZHOU Yaqing |
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| Abstract: | The paper proposes a proflt-segmentation-based competition strategy and points out that hotels ought to focus their attentions on high profit value consumer groups and devote to satisfy their actual needs. |
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| Keywords: | profit segmentation competition strategy hotels |
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