| Abstract: | Silvio Berlusconi's success in the European elections of 1999 reopened the Italian debate over the leader of Forza Italia's conflict of interests in the media and politics. This question is one among many that currently concern the relationship between the media, the market and politics in Italy. The Italian broadcasting system has long been subaltern to the political climate and its idiosyncrasies: in the past, the incapacity or lack of desire to regulate the development of the system made the formation of Berlusconi's broadcasting trust possible;in the present,an excess of political sensitivity prevents thoroughgoing reform.The development of digital pay-TV,coupled with the resistance of the state broadcaster,Rai,to return to a mission of public service,provide good examples of some of the contradictions that mark the Italian path to the globalization of communication. |
