Creating Memory and Negotiating Power in the Olmec Heartland

The creation of political landscapes requires the production of places made significant through acts of social remembering. The Gulf lowlands of Mexico exhibit some of the best known acts of social remembering in Mesoamerican prehistory. In this article, we engage political and practice-based frameworks for understanding the process of collective remembering in an examination of how the Olmecs and their successors inscribed their landscape with buildings, monuments, and rock art in ways that invoked the past while reframing it within the needs of their present. In particular, we explore the Olmecs’ memorialization of individuals and events in sculptures and offerings and their creation of narratives through the juxtaposition of sculptures and architecture. We then examine the creation and erasure of collective memory at the regional center of Tres Zapotes as expressed in the biographies of six monuments. We end with a comparison of “metropolitan” and hinterland carvings recorded in regional survey around Tres Zapotes. These examples situate social memory as an evolving entity molded and stretched by competing interests in an ongoing process of conflict and negotiation.