Artur Hazelius and the ethnographic display of the Scandinavian peasantry: a study in context and appropriation

Artur Hazelius (1833–1901), founder of the Nordiska Museet and the Skansen Open-Air Museum, was a pioneering figure in the practice of ethnographic display in Europe. Hazelius achieved Europe-wide recognition following his presentation of Swedish and Scandinavian peasant ethnography at the Paris Universal Exposition of 1878, where his displays were reviewed positively in the international press. This paper argues that the significance of the Hazelian ethnographic project was embedded in overlapping contextual frames with centres in Stockholm and Paris. If the displays most readily spoke to a general concern with the decline of traditional life as rooted in the countryside, they arguably took on other, different and occasionally conflicting meanings as they were moved from one exhibitionary context to another. Whereas in Stockholm the ethnographic displays were inscribed in the conciliatory rhetoric of Scandinavism, the exhibitionary setting of the exposition universelle imposed an interpretative frame defined by the logic of a competitive nationalism. For Nordic audiences, the scenes reflected the positive historical significance of the peasantry in the unfolding narrative of Scandinavian political modernity; for the French audience, however, those same scenes were either applauded for their life-likeness or seen as reflective of the ethnographic richness of the ‘kingdom of Sweden’.