跨文化旅游者消费行为研究综述

近年来，随着旅游活动全球化的发展，跨文化旅游者的消费模式成为旅游学界关注的热点问题。本文通过国内外实证研究的文献检索，对不同文化背景的旅游者在旅游决策与信息搜集、旅游动机与偏好、客主交往、服务质量评估等方面的消费行为与特征进行述评，最后概括我国学术界的相关研究，并对今后的研究方向提出建议。

A Review of Cross-cultural Tourists' Consumer Behaviors

In recent years, with the globalization of touristic activities, the consumption pattern of cross-cultural tourists has become a hot issue in the circle of tourism academics. The authors searched the literature on empirical studies both in China and aboard, and reviewed the consumption behaviors and traits of travelers from different cultural backgrounds, including decision making, information searching, motivation and preference, tourist-host interaction, and service quality evaluation. The thesis ends with a summary of related researches of Chinese academia, and some suggestions for future research.