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新休假制度对我国居民出游行为的影响及旅游业应对策略
引用本文:王伟红. 新休假制度对我国居民出游行为的影响及旅游业应对策略[J]. 旅游科学, 2009, 23(3): 62-68
作者姓名:王伟红
作者单位:河南大学历史文化学院,河南开封,475001
基金项目:教育部人文社会科学研究项目,教育部人文社会科学重点研究基地项目 
摘    要:
本文认为,新的休假制度将对居民出游行为产生影响:假日短线游增加,个性化、休闲化旅游成趋势,远程游将集中在假期、十一、春节、带薪年休假,而节日“小长假”将被亲情友情所“包裹”。旅游业必须转变观念,调整产品结构,提高产品质量,完善旅游服务,改进营销方式,从而应对新的休假制度。

关 键 词:新的休假制度  出游行为  影响

On Impacts of the New Vacation Policy on Tourist Behaviors of Chinese Residents and Countermeasures for Tourism
WANG Weihong. On Impacts of the New Vacation Policy on Tourist Behaviors of Chinese Residents and Countermeasures for Tourism[J]. Tourism Science, 2009, 23(3): 62-68
Authors:WANG Weihong
Affiliation:School of History and Culture;Henan University;Kaifeng 475001;China
Abstract:
The author believes that the new vacation policy will undoubtedly have great influences on tourist behaviors of Chinese residents such as : short distance tours will be on rise;leisure and personalized tours will become the trend;long distance tours will become popular during winter and summer holidays,the National day holiday,the spring festival and paid annual vacations;and visiting friends and relatives will be the theme of the other three festivals.Therefore,it is necessary for tourism industry to chang...
Keywords:the new vacation policy  tourist behavior  impact  countermeasure
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