Reading,tourism, and geography consumption in literary places

Literature and geography are closely related in the worlds of consumption and mobility, and literature is often used as a resource for the tourism industry. The reading and consumption of literature, therefore, are related to visitation of a real place, and the roles of readers and tourists merge. The case of one literary tourism site, the San Mao Teahouse in the ancient town of Zhouzhuang in China, is selected to explain the complexity of reading and geography consumption in literary tourism. Observations and in-depth interviews were used to collect the data, and then the thematic analysis method was used. The study finds that tourists can also actively participate in the construction of literary places at destinations where relevant texts do not exist. In this kind of literary place, consumption occurs in multiple spaces as a result of tourists’ reading combined with geographical consumption. This study proposes a conceptual framework to analyze the geography consumption of literature in tourist destinations. The results show that the main geography consumption is reflected in three aspects, namely text, reality, and imagination. Based on their previous reading experiences, readers explore both the literary text and the reality. In this process, their imaginations always have an effect. Two distinguishing features have been found: first, through actively reading and decoding literary geography, the readers recreate a new fictionalized reality based on their imaginations. Second, the readers pursue the imaginative process from the real Zhouzhuang back to an imagined place that San Mao wrote about. The study contributes to the current literary geography research field, especially from the perspective of consumption. The study also provides a new perspective on literature in the modern world and practical implications for the design of literary tourist products and literary heritage conservation.