Parody and Satire in the 2008 Canadian Federal Election: Reading the Rick Mercer Report

Political satire and parody continue to influence young adult viewers to a greater degree than traditional political or hard news shows. Soft news has become increasingly important in the category of political entertainment television shows. These shows discursively integrate political information, humor, entertainment and the news. Soft news programs often emphasize public policy issues in their programming while sensationalized, tabloid-style reporting has come to define many segments of Canadian hard news programming. Using Stuart Hall's three main categories of reading televisual cultural texts, this article critically analyzes the Rick Mercer Report. I argue that despite some significant shortcomings and limitations, the Rick Mercer Report does make an important and unique contribution to political entertainment television in Canada.