厦门主题公园面临的问题、原因与对策

厦门主题公园运行的时间不长 ,但全国大多主题公园所面临的客流量少、重游率低等问题 ,在厦门已有突出的表现。文章剖析了厦门主题公园客流量少 ,重游率低的主客观原因 ,提出促进厦门主题公园发展 ,政府部门必须加大招商引资力度 ,加强宏观指导和行业管理 ;投资及经营管理者必须重新审定主题及规模 ,调整园区规划 ,完善和丰富景区旅游产品 ,加大宣传促销力度等对策及建议

PROBLEMS, CAUSES AND SOLUTIONS OF THE THEME PARKS IN XIAMEN

Though the business operation of the theme parks in Xiamen has not been long, their problem of low visit and revisit rates, as it is in the most theme parks in China, has become strikingly a ware, This thesis investigates both the objective and subjective causes of low visit and revist rates of the theme parks in Xiamen.It suggests that, in order to facilitate the development of the theme parks in Xiamen, the Municipal Government should make greater efforts in attracting capital and investment, enforce macro guide and trade management; and that investors management should reconsider the themes and scales of the parks, adjust the plans for the park areas, improve and enrich the tourist products of scenic spots, and promote the advertising and marketing.