Rhetoric of economic rationality: The foundation of Norwegian transport planning

Planners often present their recommendations as the result of a rational choice process. The appeal to rationality ranks among the planners’ most prominent rhetorical practices. National level Norwegian transport plans convey the impression that environmental problems can be solved by rational economic allocation. Apparent harmony between potentially conflicting goals simplifies the image of society and facilitates the formulation of a consistent and thus convincing policy. The idyllic account of the relationship between economic efficiency and environmental protection is therefore an effectual rhetorical move. Furthermore, the equilibrium solutions of neoclassical economics make it seem like no special interests are favoured at the expense of others. Finding planning solutions seems to be a question of balancing the utilities and costs of small adjustments, purportedly without involving power relations in any explicit way. Hence, the rhetoric of economic rationality serves to present politics as virtually apolitical, transforming it into expert solutions defended by academic jargon which the public is expected to accept rather than digest.